That the reader is busy and seldom allows for anyone or anything new to earn his attention.
We are competing for the readers’ time, and as such, in order to capture and keep their attention, we must concisely write in a way that is clear and interesting.
No one cares about us and it is very rare these days that anyone will give us the opportunity to show that they should care.
The reader is busy and as such, he rarely reads anymore.
To keep our writing clear, simple and direct.
Use proper grammar, spelling and punctuation.
Be concise and to the point.
None of the above.
All of the above.