Take This Principles Of Marketing Quiz

8 Questions | Total Attempts: 576

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Principles Of Management Quizzes & Trivia

This quiz will assess the students' understanding of the branding process. Students will be asked to define several branding terms and provide examples of certain terms.


Questions and Answers
  • 1. 
    Branding a product or service can offer several advantages to buyers.  Which of the following would be considered a buyers advantage?  More than one answer might apply.
    • A. 

      Provides legal protection

    • B. 

      Product Quality

    • C. 

      Helps to segment markets

    • D. 

      Product identification

  • 2. 
    ______________ is the name, phrase, design, symbols, or combination of these that an organization uses to identify its products and distinguish them from the competitors.
  • 3. 
    Which of the following is a commercial, legal name under which a company does business?
    • A. 

      Trade name

    • B. 

      Brand name

    • C. 

      Brand equity

    • D. 

      Multibranding

  • 4. 
    What qualities should a brand name include?
  • 5. 
    There are four branding strategies.  Choose the following selection that lists all four strategies.
    • A. 

      Multiproduct, Trade branding, Multibranding, Private branding

    • B. 

      Trade branding, Private branding, Multibranding, Multiproduct

    • C. 

      Multiproduct, Private Branding, Mixed Branding, Multibranding

    • D. 

      Multibranding, Equity branding, Mixed branding, Private branding

  • 6. 
    Describe a marketing plan to build brand equity for Wildwood Community College.  Why do you believe this marketing plan would be successful?
  • 7. 
    ___________________ is the added value a brand name gives to a product beyond the functional benefits provided.
  • 8. 
    Provide two examples of a company who uses mixed branding and list the product(s).