Take This Principles Of Marketing Quiz

8 Questions | Total Attempts: 877

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Take This Principles Of Marketing Quiz

This quiz will assess the students' understanding of the branding process. Students will be asked to define several branding terms and provide examples of certain terms.


Questions and Answers
  • 1. 
    Branding a product or service can offer several advantages to buyers.  Which of the following would be considered a buyers advantage?  More than one answer might apply.
    • A. 

      Provides legal protection

    • B. 

      Product Quality

    • C. 

      Helps to segment markets

    • D. 

      Product identification

  • 2. 
    ______________ is the name, phrase, design, symbols, or combination of these that an organization uses to identify its products and distinguish them from the competitors.
  • 3. 
    Which of the following is a commercial, legal name under which a company does business?
    • A. 

      Trade name

    • B. 

      Brand name

    • C. 

      Brand equity

    • D. 

      Multibranding

  • 4. 
    What qualities should a brand name include?
  • 5. 
    There are four branding strategies.  Choose the following selection that lists all four strategies.
    • A. 

      Multiproduct, Trade branding, Multibranding, Private branding

    • B. 

      Trade branding, Private branding, Multibranding, Multiproduct

    • C. 

      Multiproduct, Private Branding, Mixed Branding, Multibranding

    • D. 

      Multibranding, Equity branding, Mixed branding, Private branding

  • 6. 
    Describe a marketing plan to build brand equity for Wildwood Community College.  Why do you believe this marketing plan would be successful?
  • 7. 
    ___________________ is the added value a brand name gives to a product beyond the functional benefits provided.
  • 8. 
    Provide two examples of a company who uses mixed branding and list the product(s).
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