A Smart Marketing Quiz

10 Questions | Total Attempts: 24

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A Smart Marketing Quiz

Do you want to learn about marketing? Do you consider yourself a smart marketer? Marketing refers to activities a company undertakes to promote the buying or selling of a product, service, or good. It is one of the primary components of business management and commerce. Marketers can direct their products to other businesses or directly to consumers. Take this quiz and learn everything there is to know about smart marketing.


Questions and Answers
  • 1. 
    [Blank] is define as the function that links the marketer to consumers and the public through information.
  • 2. 
    [Blank] is marketing research meant to gain initial opinion to solve a problem or suggest any hypothesis.
  • 3. 
    [Blank] is data obtained by the marketers themselves.
  • 4. 
    [Blank] is measures individual reaction to a situation, specifically related to consumer's acceptation and rejection.
  • 5. 
    [Blank] is researcher choose a respondents according to certain consideration such as those who easily give co-operation or trustworthiness.
  • 6. 
    Quantitative research is a moderator leads the discussion and helps keep discussion lively and focused around the research questions.
    • A. 

      True

    • B. 

      False

  • 7. 
    Interpreting and reporting the findings: the researchers need to use certain formats so that the report is easily read and systematic.
    • A. 

      True

    • B. 

      False

  • 8. 
    Face to face approach is the combination approach among all the four communication methods at present are practiced more often as it is able to produce research that has a low respondent error at a lower rate compared to structured interview method that is still the preferred method in the combination method.
    • A. 

      True

    • B. 

      False

  • 9. 
    There are FIVE methods of communications that can be selected by the researcher.
    • A. 

      True

    • B. 

      False

  • 10. 
    Cluster (area) sample, Convenience samples and Stratified Random Sample is a type of Non-Probability Samples.
    • A. 

      True

    • B. 

      False

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