Foundamentals Assessment Quiz Template

8 Questions

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Foundamentals Assessment Quiz Template

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Questions and Answers
  • 1. 
    Twitter: How would you tag a user in a new tweet? 
    • A. 

      # before their name

    • B. 

      @ before their name

    • C. 

      @ after their name

    • D. 

      + before their name

  • 2. 
    Website Analytics: Define the term 'Unique Visitors.'
    • A. 

      The number of visitors with activity including a first-ever visit to a site during a reporting period.

    • B. 

      The number of inferred individual people within a designated reporting time-frame, with activity consisting of one or more visits to a site.

    • C. 

      The number of visitors with activity consisting of two or more visits to a site during a reporting period.

    • D. 

      The number of visitors with activity consisting of a visit to a site during a reporting period and visitor also visited the site prior to the reporting period.

  • 3. 
    Website Analytics: Define the term 'External Referrer.'
    • A. 

      It is the page URL that originally generated the request for the current page view or object.

    • B. 

      It is a page URL that is internal to the website or a web-property within the website as defined by the user.

    • C. 

      It is a page URL where the traffic is outside of the website or a web-property defined by the user.

    • D. 

      It is an internal or external referrer for which a search function has generated the URL.

  • 4. 
    Website Analytics: Define the term 'Click-through.'
    • A. 

      Number of times a link appears on a page.

    • B. 

      Number of linked images on a page.

    • C. 

      Number of visitor generated links.

    • D. 

      Number of times a link was clicked by a visitor.

  • 5. 
    What are the activities that form a part of the marketing mix? These are often called the 4 P's.
    • A. 

      Product, Price, Production, Place

    • B. 

      Packaging, Point, Price, Place

    • C. 

      Product, Price, Promotion, Place

  • 6. 
    Twitter is_____?
    • A. 

      A database

    • B. 

      A social network

    • C. 

      A web reference

    • D. 

      A media resource

  • 7. 
    Only teenagers use Twitter.
    • A. 

      True

    • B. 

      False

  • 8. 
    LinkedIn is the ______ most visited website in the world.
    • A. 

      9th

    • B. 

      11th

    • C. 

      12th

    • D. 

      14th

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