Discover How Much Consumer Centric You Are

11 Questions | By Amadamek | Updated: Mar 18, 2022 | Attempts: 39

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Please answer the following questions to check how much consumer centric you have been already.

Questions and Answers

1.

How long does a consumer stay at dairy shelf?
- A.
  
  7 seconds
- B.
  
  23 seconds
- C.
  
  1 minute
2.

How many people add sugar to plain (natural) yoghurt in France?
- A.
  
  Around 10%
- B.
  
  Around 50%
- C.
  
  Around 80%
3.

If you receive a brief the first things to do is:
- A.
  
  To challenge feasibility and timing
- B.
  
  To challenge the concept even if I don't have consumer datas but based on your own observation
- C.
  
  To ask marketing for consumer facts
4.

If you start a new project, you:
- A.
  
  Start to test products (current recipe, competitors....)
- B.
  
  Ask to SBS & S&I if they have learnings on it
- C.
  
  Make the risk assesments related to technical issues
5.

While having a bilayer product to evaluate in team tasting, you:
- A.
  
  Make evaluation in bilayer because it's designed as a bilayer
- B.
  
  Make evaluation in mixing because it's easier
- C.
  
  Make both because consumption is 50/50 mixing or not mixing
6.

While having a packaging to evaluate, you:
- A.
  
  Discuss with your colleagues and show them the prototypes during the meeting
- B.
  
  Put the prototype in a dairy shelf
- C.
  
  discuss with marketing to organise a IN VIVO TEST (test with consumers in shop environment)
7.

The last time we met a consumer (during a test) was:
- A.
  
  6 months ago
- B.
  
  2 years ago
- C.
  
  I never met consumer face to face
8.

My own experience regardings products:
- A.
  
  Will help me to challenge concept and have hypothesis
- B.
  
  Is representative of all consumers
- C.
  
  Is not useful, it's only my opinion
9.

Brief for product should include:
- A.
  
  Technical constraints first and after consumer & sensory data
- B.
  
  Consumer sensory data first and after technical constraints
- C.
  
  Only a project brief
10.

If I am in front of dairy shelves, it happens to me to:
- A.
  
  Take some time to arrange my brand prodcuts in the shelves
- B.
  
  Take some time to observe shoppers
- C.
  
  Do my own shopping
11.

BONUS QUESTION ;)To be consumer centric it means to:
- A.
  
  Be an expert on methods
- B.
  
  Be able to manage basic tools as team tasting and understand consumer results
- C.
  
  Be interested in observations, testing and questioning consumers