Discover How Much Consumer Centric You Are

11 Questions | Total Attempts: 34

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Discover How Much Consumer Centric You Are

Please answer the following questions to check how much consumer centric you have been already.


Questions and Answers
  • 1. 
    How long does a consumer stay at dairy shelf?
    • A. 

      7 seconds

    • B. 

      23 seconds

    • C. 

      1 minute

  • 2. 
    How many people add sugar to plain (natural) yoghurt in France?
    • A. 

      Around 10%

    • B. 

      Around 50%

    • C. 

      Around 80%

  • 3. 
    If you receive a brief the first things to do is:
    • A. 

      To challenge feasibility and timing

    • B. 

      To challenge the concept even if I don't have consumer datas but based on your own observation

    • C. 

      To ask marketing for consumer facts

  • 4. 
    If you start a new project, you:
    • A. 

      Start to test products (current recipe, competitors....)

    • B. 

      Ask to SBS & S&I if they have learnings on it

    • C. 

      Make the risk assesments related to technical issues

  • 5. 
    While having a bilayer product to evaluate in team tasting, you:
    • A. 

      Make evaluation in bilayer because it's designed as a bilayer

    • B. 

      Make evaluation in mixing because it's easier

    • C. 

      Make both because consumption is 50/50 mixing or not mixing

  • 6. 
    While having a packaging to evaluate, you:
    • A. 

      Discuss with your colleagues and show them the prototypes during the meeting

    • B. 

      Put the prototype in a dairy shelf

    • C. 

      discuss with marketing to organise a IN VIVO TEST (test with consumers in shop environment)

  • 7. 
    The last time we met a consumer (during a test) was:
    • A. 

      6 months ago

    • B. 

      2 years ago

    • C. 

      I never met consumer face to face

  • 8. 
    My own experience regardings products:
    • A. 

      Will help me to challenge concept and have hypothesis

    • B. 

      Is representative of all consumers

    • C. 

      Is not useful, it's only my opinion

  • 9. 
    Brief for product should include:
    • A. 

      Technical constraints first and after consumer & sensory data

    • B. 

      Consumer sensory data first and after technical constraints

    • C. 

      Only a project brief

  • 10. 
    If I am in front of dairy shelves, it happens to me to:
    • A. 

      Take some time to arrange my brand prodcuts in the shelves

    • B. 

      Take some time to observe shoppers

    • C. 

      Do my own shopping

  • 11. 
    BONUS QUESTION ;)To be consumer centric it means to:
    • A. 

      Be an expert on methods

    • B. 

      Be able to manage basic tools as team tasting and understand consumer results

    • C. 

      Be interested in observations, testing and questioning consumers

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