They market as a healthier option.
They use more words than pictures.
They do all the same advertising.
Live Mas
Yo Quiero Taco Bell
Me love Taco Bell
Think Outside the Bun
USA
Japan
China
Starbucks did not advertise well enough
Premium price for product that did not meet customer expectations.
Failed to provide the customer service experience
All of the above
Richard McDonald
Maurice McDonald
Ray Kroc
King Kong
China
India
Brazil
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