Content Marketing Mica 2014

10 Questions | Total Attempts: 60

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Content Marketing Mica 2014


Questions and Answers
  • 1. 
    Which are the three pillars of Content Marketing?
    • A. 

      Search + Video + Text

    • B. 

      Content + Viral + Email

    • C. 

      Social + Search + Content

    • D. 

      Social + Email + Videos

  • 2. 
    There are tools which allow you to see what people are actually searching on the web.
    • A. 

      True

    • B. 

      False

  • 3. 
    When is the best time of the day to Post content on Social Media or send newsletters/emails to your email list?
    • A. 

      Morning Between 8 am to 10 am

    • B. 

      Afternoon Between 1 pm to 3 pm

    • C. 

      There is no best time (You learn by trial & error)

    • D. 

      In the night after 10 Pm

  • 4. 
    Choose three benefits of a landing pages!
    • A. 

      Branding

    • B. 

      Conversions

    • C. 

      Customer Experience

    • D. 

      SEO

  • 5. 
    Is it a good idea to build and host all your content on Social sites such as FB, Blogger etc (Termed as rented land) 
    • A. 

      Yes

    • B. 

      No

  • 6. 
    Any content (good or bad) has a short shelf life.
    • A. 

      True

    • B. 

      False

  • 7. 
    Every landing page is created for a reason. What do you think is the ideal number goals a landing page should have.
    • A. 

      4

    • B. 

      3

    • C. 

      2

    • D. 

      1

  • 8. 
    What is CTA ?
    • A. 

      Call to action

    • B. 

      Cause to action

    • C. 

      Customer to action

  • 9. 
    Based on an average order value and conversion which source of traffic would be most profitable?
    • A. 

      Search

    • B. 

      Social

    • C. 

      Email

    • D. 

      Banners

  • 10. 
    Is good copy writing = content marketing
    • A. 

      True

    • B. 

      False

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