1.
Which US state do all 3 types of hops used to create Guinness Blonde American Lager derive from?
Correct Answer
A. Washington
Explanation
The correct answer is Washington because it is the only US state that is known for producing all three types of hops used in creating Guinness Blonde American Lager. Hops are an essential ingredient in beer brewing, and Washington is known for its ideal climate and soil conditions that are conducive to hop cultivation. Therefore, it is likely that the hops used in the creation of Guinness Blonde American Lager are sourced from Washington.
2.
What are the names of the hops that are used in the brewing process of Guinness Blonde American Lager?
Correct Answer
D. Mosaic, Mt. Hood, and Willamette
Explanation
The correct answer is Mosaic, Mt. Hood, and Willamette. These are the names of the hops that are used in the brewing process of Guinness Blonde American Lager.
3.
Where is Guinness Blonde American Lager brewed?
Correct Answer
B. Latrobe, PA
Explanation
Guinness Blonde American Lager is brewed in Latrobe, PA.
4.
Which ingredient is imported from Ireland to the US for the first time?
Correct Answer
A. Guinness yeast
Explanation
Guinness yeast is the correct answer because it states that it is imported from Ireland to the US for the first time. This implies that previously, Guinness yeast was not imported from Ireland to the US, but now it is being imported for the first time.
5.
Guinness Blonde American Lager is half as bitter as Guinness Draught.
Correct Answer
A. True
Explanation
Guinness Blonde American Lager being half as bitter as Guinness Draught means that it has a lower level of bitterness compared to Guinness Draught. This implies that the taste of Guinness Blonde American Lager is less bitter and potentially more smooth or mild in comparison to Guinness Draught. Therefore, the statement is true.
6.
What does the EBC determine?
Correct Answer
C. The color of the beer
Explanation
The EBC (European Brewery Convention) determines the color of the beer. The EBC is a measurement system used to quantify the color of beer, with a higher EBC indicating a darker beer. This measurement is important in beer production as it can affect consumer perception and expectations of the beer's flavor and style.
7.
Guinness Blonde American Lager is 70% lighter in color than Guinness Draught.
Correct Answer
B. False
Explanation
Guinness Blonde is 80% lighter in color than Guinness Draught.
8.
How many calories are in one 12oz. serving of Guinness Blonde American Lager?
Correct Answer
B. 149
Explanation
The correct answer is 149. This means that one 12oz. serving of Guinness Blonde American Lager contains 149 calories.
9.
Which type of account will we be executing Guinness Blonde American Lager events in?
Correct Answer
D. Craft beer bars
Explanation
Craft beer bars would be the most suitable type of account to execute Guinness Blonde American Lager events in because craft beer bars typically specialize in offering a wide variety of craft beers, including specialty and unique brews. Since Guinness Blonde American Lager is a craft beer, it would be more likely to find a target audience and customer base for this type of beer in craft beer bars. Additionally, craft beer bars often attract beer enthusiasts and those who appreciate the art and craftsmanship of brewing, making them a perfect setting for promoting and showcasing a craft beer like Guinness Blonde American Lager.
10.
When will the next product in the Guinness Discovery Series be launched?
Correct Answer
C. Early 2015
Explanation
The next product in the Guinness Discovery Series will be launched in early 2015.
11.
What is the target demographic / consumer?
Correct Answer
A. LDA - 34 and discovery beer drinks
Explanation
The target demographic or consumer for this question is LDA (Legal Drinking Age) - 34 and discovery beer drinks. This means that the target audience is individuals who are of legal drinking age and are interested in trying new or different types of beer. This could include individuals who are open to exploring different flavors, brands, or styles of beer beyond their usual choices.
12.
What is the selling goal for Off-Premise Guinness Blonde American Lager events?
Correct Answer
C. 4 cases
Explanation
The selling goal for Off-Premise Guinness Blonde American Lager events is 4 cases.
13.
What is the standard event length for Guinness Blonde American Lager on-premise executions?
Correct Answer
D. 2 hours
Explanation
The standard event length for Guinness Blonde American Lager on-premise executions is 2 hours. This means that the events featuring this particular beer typically last for a duration of 2 hours.
14.
What types of flavors do the crystal malts add to Guinness Blonde American Lager ?
Correct Answer
C. Nutty, caramel, and toffee notes
Explanation
Crystal malts are specialty malts that are known for adding flavors and aromas to beers. In the case of Guinness Blonde American Lager, the crystal malts contribute nutty, caramel, and toffee notes. These flavors enhance the overall taste profile of the beer, providing a rich and complex flavor experience.
15.
If an on-premise account ONLY has Guinness Blonde American Lager on draught, what must you also confirm is present at the account?
Correct Answer
D. Guinness Blonde Glassware
Explanation
To serve Guinness Blonde American Lager on draught, it is important to confirm the presence of Guinness Blonde Glassware at the on-premise account. This glassware is specifically designed to enhance the drinking experience of Guinness Blonde and ensure that it is served in the appropriate manner. It helps in showcasing the beer's color, aroma, and flavor profile, making it an essential item to have at the account.