Email Marketing Essentials Trivia Quiz Questions!

10 Questions | Total Attempts: 65

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
     What is the most popular activity on smartphones?
    • A. 

      Facebook

    • B. 

      Email

    • C. 

      LinkedIn

    • D. 

      Twitter

  • 2. 
    Which kind of emails have a 3x higher transaction rate than normal promotional mails? Hint: people get these mails immediately after joining a list 
  • 3. 
    List Magnets
    • A. 

      Help you optimise your content strategy

    • B. 

      Attract the minimal viable content to make your content strategy effective

    • C. 

      Keep the internet police away from your site

    • D. 

      Attract the minimal viable audience to sign up

  • 4. 
    It is generally better to have many calls to action rather than a single one per email
    • A. 

      True

    • B. 

      False

  • 5. 
    People are more likely to click through to an email because of what you put in a subject line as opposed to who the mail comes from. 
    • A. 

      True

    • B. 

      False

  • 6. 
    Why would you want people to Unsubscribe from your mailing list?
    • A. 

      To keep your list clean

    • B. 

      To avoid being marked as spam

    • C. 

      You do NOT want people to unsubscribe

    • D. 

      To get a higher percentage of active subscribers

  • 7. 
    When someone signs up to your email list, your email service provider can trigger a number of pre-designed emails, called
    • A. 

      Welcome mailer

    • B. 

      An Autoresponder Series

    • C. 

      An Upsell Script

    • D. 

      A Mail Merge

  • 8. 
    The best time to send an email is
    • A. 

      Monday Lunchtime

    • B. 

      Tuesday Morning

    • C. 

      Any time, as long as it arrives

    • D. 

      Based on testing similar content to the particular audience you're sending to

  • 9. 
    Which of these 3 tips would you suggest for your client's email campaigns? 
    • A. 

      Personalise your emails using CRM data

    • B. 

      Split test with a small batch before you send to your whole list

    • C. 

      Buy rather than rent your email lists

    • D. 

      Send more emails to increase the chances of conversion

    • E. 

      Use transactional emails as a marketing/personalisation opportunity

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