Test Your Marketing Skills! Final Exam Trivia!

30 Questions | Total Attempts: 526

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    Mr. Sigegbanglo is the CEO of a retail company.  As a CEO, one of his jobs is to predict future market demand.  He thinks ahead what buyers are likely to do under a given set of conditions.  What skill did the CEO shows?
    • A. 

      Forecasting

    • B. 

      Planning

    • C. 

      Managing

    • D. 

      None of the above

  • 2. 
    _______ is also known as the game plan for a year's marketing activity for a given business unit.
    • A. 

      Marketing Plan

    • B. 

      4Ps

    • C. 

      Positioning

    • D. 

      Strategy

  • 3. 
    Ms. Macabalegoten, a manager have seen a change in Market demand when the month of December comes.  She saw that there is a high demand of food products.  But before doing any action, she asks her research team to do a market scanning on what people liked to buy.  This trait of a manager is known as ______________.
    • A. 

      A planner

    • B. 

      A manager

    • C. 

      A forecaster

    • D. 

      A salesman

  • 4. 
    An operational means by which a strategy is to be implemented or activated.
    • A. 

      Tactic

    • B. 

      Strategy

    • C. 

      Planning

    • D. 

      Forecasting

  • 5. 
    Mr. Sigegbanglo is a salesman. His day-to-day activities are going to places, going dor-to-door, person-to-person to sell his products.  This type of selling is known as _____________.
    • A. 

      Direct selling

    • B. 

      Network marketing

    • C. 

      Direct Marketing

    • D. 

      Promotional activity.

  • 6. 
    Mr. Sigegbanglo is a very promising salesman.  In fact, in just one month, he reached his monthly sales quota.  Because of this, his manager was very pleased and gave him a reward.  This reward in sales is known as ______.
    • A. 

      Incentives

    • B. 

      Bonuses

    • C. 

      13th Month Pay

    • D. 

      None of the above

  • 7. 
    Mr. Sigegbanglo is now promoted because of his good performance in selling.  He is now allowed to recruit people, and thus same also with these people to recruit another team.  this would create a sales force or an organization to channel the products to consumers.  This activity is known as __________.
    • A. 

      Network marketing

    • B. 

      Direct selling

    • C. 

      Direct Marketing

    • D. 

      None of the above

  • 8. 
    Distribution channels can also be called as __________.
    • A. 

      Middlemen

    • B. 

      Salesmen

    • C. 

      Managers

    • D. 

      Marketers

  • 9. 
    In the channel of distribution, from warehouses to truck panels and cargo vehicles to outlets, then to consumers is what type of distribution?
    • A. 

      Physical distribution

    • B. 

      Logical distribution

    • C. 

      Distribution channels

    • D. 

      None of the above

  • 10. 
    Refers to persons or companies that process and transfers an assortment of products from the manufacturer's warehouses to the final-end user.
    • A. 

      Distribution Channel

    • B. 

      Middleman

    • C. 

      Physical Distribution

    • D. 

      None of the above

  • 11. 
    Means storage of products prior to selling them to various sales outlets or end-users.
    • A. 

      Warehousing

    • B. 

      Distribution Channels

    • C. 

      Selective Distribution

    • D. 

      Peddling

  • 12. 
    ALCANSI Cement Corporation is a cement manufacturing company located in the mountainous area of Patagon, Misamis Occidental.  They consume much of the natural resources in the mountain as source of raw materials for their products.  But they never forget to return back by planting trees and other nature-preservation activities.  This action by the company is a form of _________.
    • A. 

      Corporate Social Responsibility

    • B. 

      Promotions and marketing

    • C. 

      Consumer Relations

    • D. 

      None of the above

  • 13. 
    Any paid form of non-personal presentation and promotions of ideas, goods or services.
    • A. 

      Advertising

    • B. 

      Promotions

    • C. 

      Sales

    • D. 

      None of the above

  • 14. 
    SM is known for rewarding customers in a form of points system through the use of a card called SM Advantage Card.  When customers buy, this card will be swiped to gain points.  This form of reward if known as ________.
    • A. 

      Patronage rewards

    • B. 

      Incentives

    • C. 

      Bonus

    • D. 

      None of the above

  • 15. 
    Short-term incentives to encourage purchase or sales of a product or service.
    • A. 

      Sales promotions

    • B. 

      Sales Marketing

    • C. 

      Trade promotions

    • D. 

      Advertising

  • 16. 
    An unstable rise in price due to an increase in currency and a repeated mounting demand for goods.
    • A. 

      Inflation

    • B. 

      Price hike

    • C. 

      Cost increase

    • D. 

      Rebates

  • 17. 
    Mr. Macabuhogkeki is a loyal customer of Alcansi Grocery Store.  In every purchase he makes, 10% deduction from the gross total is given to him as a reward for patronizing customers.  What form of reward is this?
    • A. 

      Rebates

    • B. 

      Incentives

    • C. 

      Discount

    • D. 

      None of the above

  • 18. 
    The amount of money needed to buy goods and services expressed in absolute amounts of normally includes value-added tax.
    • A. 

      Price

    • B. 

      Amount

    • C. 

      Incentive

    • D. 

      Bonus

  • 19. 
    The indicated sum or percent that would be deducted from the full amount otherwise to be charged or owed.
    • A. 

      Discount

    • B. 

      Rebates

    • C. 

      Price

    • D. 

      Amenities

  • 20. 
    The identity of the goods or services of one seller or resellers that differentiates them from the other products.
    • A. 

      Brand

    • B. 

      Brand name

    • C. 

      Trademark

    • D. 

      None of the above

  • 21. 
    BDO is one of the leading banks in the country.  Their tagline "We find ways" bring impression to many clients that the bank serves the different needs of their customers.  This form of markeitng is knwon as _________.
    • A. 

      Positioning

    • B. 

      Image

    • C. 

      Promotions

    • D. 

      None of the above

  • 22. 
    In product segmentation, which of the following criteria should be considered?
    • A. 

      Ideal Customers

    • B. 

      Non-users

    • C. 

      Current customers

    • D. 

      Size and desirability

  • 23. 
    The set of marketing tools such as product, price, promotions and place.
    • A. 

      Marketing Mix

    • B. 

      Product Mix

    • C. 

      Promotions Mix

    • D. 

      None of the above

  • 24. 
    Refers to the sales goal set for a company by product line or by type of customers 
    • A. 

      Sales quota

    • B. 

      Sales Budget

    • C. 

      Sales Forecasting

    • D. 

      Sales Potential

  • 25. 
    Gaisano Malls is known for their very low price offer of their products.  Because they are very good at identifying the characteristics of their customers.  This type of activity is _________.
    • A. 

      Personality segmentation

    • B. 

      Market segmentation

    • C. 

      Product line segmentation

    • D. 

      Demographic segmentation

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