Smartbrief For Social Business Summer Quiz 8/1/14

7 Questions | Total Attempts: 70

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Smartbrief For Social Business Summer Quiz 8/1/14

How social business savvy are you?


Questions and Answers
  • 1. 
    In order to be able to meet regulations and serve New York City, Lyft has made a critical change to its New York service model which now places in direct competition with Uber. What is the change? 
    • A. 

      It developed a mobile app

    • B. 

      It uses licensed drivers and approved vehicles

    • C. 

      It follows state regulations

    • D. 

      It decreased its riding rate

  • 2. 
    Which online dating site followed in Facebook’s footsteps by experimenting on its users to improve the service?
    • A. 

      Match

    • B. 

      OkCupid

    • C. 

      Eharmony

    • D. 

      Ashley Madison

  • 3. 
    Both Uber and Airbnb are seeking to grow by doing what?
    • A. 

      Going after customers who are traveling or using cars for business purposes

    • B. 

      Expanding more aggressively in the developing world

    • C. 

      Aggressively hiring software developers

    • D. 

      Targeting college students who need cars and lodging for summer travel

  • 4. 
    Why did Nail, a Rhode Island-based agency, threaten to electrocute a puppy in a recent ad?
    • A. 

      To raise awareness of animal welfare

    • B. 

      To create an “unskippable” ad

    • C. 

      Its customers told them to

    • D. 

      To show how not to make an ad

  • 5. 
    What feature is Facebook planning to eliminate from its mobile application to encourage users to get a separate app for that purpose?
    • A. 

      Photo uploads

    • B. 

      Status updates

    • C. 

      Messaging

    • D. 

      Pokes

  • 6. 
    What kind of service does a free app through Airtel provide to Zambians?
    • A. 

      Internet access

    • B. 

      TV

    • C. 

      Mobile banking

    • D. 

      Messaging

  • 7. 
    A Dutch group is urging people to experience "99 Days of Freedom" by quitting which social media platform for the summer?
    • A. 

      Facebook

    • B. 

      Twitter

    • C. 

      Instagram

    • D. 

      Pinterest

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