The Shoestring Marketing Plan Quiz

20 Questions | Total Attempts: 28

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Marketing Management Quizzes & Trivia

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Questions and Answers
  • 1. 
    What is a Marketing Plan?
    • A. 

      A chart that provides you with an overall picture of your small business.

    • B. 

      A measure of your small business successes and failures.

    • C. 

      A written document that describes your marketing efforts for the coming year.

    • D. 

      A piece of paper that once created, you can put in a drawer and never look at again.

  • 2. 
    Why Do You Need a Marketing Plan?
    • A. 

      To define your customer's problems and offer a solution that is unique to your competition.

    • B. 

      You actually don't need a marketing plan. It's a waste of time.

    • C. 

      To discover how to be more like your most successful competitors.

    • D. 

      So that you don't have to spend time marketing your small business.

  • 3. 
    How Long Should a Marketing Plan Take to Complete?
    • A. 

      8 months

    • B. 

      A few years, if you're lucky

    • C. 

      6 weeks

    • D. 

      No more than a few days

  • 4. 
    What Is the Most Important Question to Ask About Your Customers?
    • A. 

      Where do they live?

    • B. 

      What are their problems?

    • C. 

      Are they male or female?

    • D. 

      What are their values?

  • 5. 
    How Many Ads are You Exposed to Every Day?
    • A. 

      5,000

    • B. 

      500

    • C. 

      50

    • D. 

      5

  • 6. 
    What is the Definition of Competitive Advantage?
    • A. 

      When you get along with your competitors.

    • B. 

      When you actively hate your competitors.

    • C. 

      Factors that distinguish you from your competitors.

    • D. 

      Elements that help you blend in with your competitors.

  • 7. 
    What Is a Focused Advantage?
    • A. 

      Focusing all your time on your marketing efforts.

    • B. 

      Deciding to devote all your energy to your small business.

    • C. 

      Concentrating on a tiny segment of your market whose needs aren't being met.

    • D. 

      Focusing more on your clients and customers.

  • 8. 
    What Is a Differentiated Advantage?
    • A. 

      When you decide to become as similar as possible to your competitors.

    • B. 

      When you dress differently than your competitors.

    • C. 

      When your product or service has an obvious advantage over your competition.

    • D. 

      An advantage that allows you to network with different competitors in your industry.

  • 9. 
    What is a Cost Advantage?
    • A. 

      You provide reasonable value at the lowest price.

    • B. 

      Your customers are willing to pay premium price for your products or services.

    • C. 

      Your product or service is inferior, but at the cheapest price available.

    • D. 

      You offer various price points for your products and services.

  • 10. 
    What Does USP Stand For?
    • A. 

      Unique Standing Position

    • B. 

      Unparalleled Service Platform

    • C. 

      Unique Selling Point

    • D. 

      Unusual Selling Proposition

  • 11. 
    What Is Considered a USP for Your Small Business?
    • A. 

      Selling a lot of products and services.

    • B. 

      Making a large net profit each month.

    • C. 

      Streamlining your small business activities.

    • D. 

      Saving your customer money.

  • 12. 
    What Are 4 Ways to Communicate to Your Customers?
    • A. 

      Yelling, shouting, screaming, and screeching.

    • B. 

      Schmoozing, networking, gossiping, and socializing.

    • C. 

      Writing, speaking, producing videos, and creating graphics.

    • D. 

      Twitter, Facebook, LinkedIn, and Google+

  • 13. 
    Which of the Following is Considered a Mode or Method of Communication?
    • A. 

      Twitter

    • B. 

      Facebook

    • C. 

      Writing

    • D. 

      Pinterest

  • 14. 
    How Should You Select Your Preferred Method of Communication?
    • A. 

      You should pick the mode of communication that you think will make you the most money.

    • B. 

      You should use all 4 modes of communication consistently.

    • C. 

      Based on your weakest communication method.

    • D. 

      Based on your personal communication strengths and preferences.

  • 15. 
    What is a Marketing Platform?
    • A. 

      The tools you use to get your content out to your audience.

    • B. 

      A podium that you stand on to deliver your marketing message.

    • C. 

      A timeline that outlines your marketing activities.

    • D. 

      The mission and vision statements of your small business.

  • 16. 
    Which of the Following is Considered a Marketing Platform?
    • A. 

      Twitter

    • B. 

      Writing

    • C. 

      Creating an infographic

    • D. 

      Producing a video

  • 17. 
    How Many Marketing Platforms Should You Utilize?
    • A. 

      1

    • B. 

      5

    • C. 

      10

    • D. 

      As many as humanly possible

  • 18. 
    How Many Sections are in a Shoestring Marketing Plan?
    • A. 

      1

    • B. 

      5

    • C. 

      10

    • D. 

      100

  • 19. 
    Which of the Following Sections is Part of a Shoestring Marketing Plan?
    • A. 

      Your mission statement

    • B. 

      Your profit margins

    • C. 

      The problem

    • D. 

      The amount of products or services you sell each month.

  • 20. 
    Once You Complete Your Shoestring Marketing Plan, How Often Should You Refer to It?
    • A. 

      Never again

    • B. 

      Once a year

    • C. 

      Once every six months

    • D. 

      Often

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