The Shoestring Marketing Plan Quiz
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- 1.What is a Marketing Plan?
- A.
A chart that provides you with an overall picture of your small business.
- B.
A measure of your small business successes and failures.
- C.
A written document that describes your marketing efforts for the coming year.
- D.
A piece of paper that once created, you can put in a drawer and never look at again.
- 2.Why Do You Need a Marketing Plan?
- A.
To define your customer's problems and offer a solution that is unique to your competition.
- B.
You actually don't need a marketing plan. It's a waste of time.
- C.
To discover how to be more like your most successful competitors.
- D.
So that you don't have to spend time marketing your small business.
- 3.How Long Should a Marketing Plan Take to Complete?
- A.
8 months
- B.
A few years, if you're lucky
- C.
6 weeks
- D.
No more than a few days
- 4.What Is the Most Important Question to Ask About Your Customers?
- A.
Where do they live?
- B.
What are their problems?
- C.
Are they male or female?
- D.
What are their values?
- 5.How Many Ads are You Exposed to Every Day?
- A.
5,000
- B.
500
- C.
50
- D.
5
- 6.What is the Definition of Competitive Advantage?
- A.
When you get along with your competitors.
- B.
When you actively hate your competitors.
- C.
Factors that distinguish you from your competitors.
- D.
Elements that help you blend in with your competitors.
- 7.What Is a Focused Advantage?
- A.
Focusing all your time on your marketing efforts.
- B.
Deciding to devote all your energy to your small business.
- C.
Concentrating on a tiny segment of your market whose needs aren't being met.
- D.
Focusing more on your clients and customers.
- 8.What Is a Differentiated Advantage?
- A.
When you decide to become as similar as possible to your competitors.
- B.
When you dress differently than your competitors.
- C.
When your product or service has an obvious advantage over your competition.
- D.
An advantage that allows you to network with different competitors in your industry.
- 9.What is a Cost Advantage?
- A.
You provide reasonable value at the lowest price.
- B.
Your customers are willing to pay premium price for your products or services.
- C.
Your product or service is inferior, but at the cheapest price available.
- D.
You offer various price points for your products and services.
- 10.What Does USP Stand For?
- A.
Unique Standing Position
- B.
Unparalleled Service Platform
- C.
Unique Selling Point
- D.
Unusual Selling Proposition
- 11.What Is Considered a USP for Your Small Business?
- A.
Selling a lot of products and services.
- B.
Making a large net profit each month.
- C.
Streamlining your small business activities.
- D.
Saving your customer money.
- 12.What Are 4 Ways to Communicate to Your Customers?
- A.
Yelling, shouting, screaming, and screeching.
- B.
Schmoozing, networking, gossiping, and socializing.
- C.
Writing, speaking, producing videos, and creating graphics.
- D.
Twitter, Facebook, LinkedIn, and Google+
- 13.Which of the Following is Considered a Mode or Method of Communication?
- A.
Twitter
- B.
Facebook
- C.
Writing
- D.
Pinterest
- 14.How Should You Select Your Preferred Method of Communication?
- A.
You should pick the mode of communication that you think will make you the most money.
- B.
You should use all 4 modes of communication consistently.
- C.
Based on your weakest communication method.
- D.
Based on your personal communication strengths and preferences.
- 15.What is a Marketing Platform?
- A.
The tools you use to get your content out to your audience.
- B.
A podium that you stand on to deliver your marketing message.
- C.
A timeline that outlines your marketing activities.
- D.
The mission and vision statements of your small business.
- 16.Which of the Following is Considered a Marketing Platform?
- A.
Twitter
- B.
Writing
- C.
Creating an infographic
- D.
Producing a video
- 17.How Many Marketing Platforms Should You Utilize?
- A.
1
- B.
5
- C.
10
- D.
As many as humanly possible
- 18.How Many Sections are in a Shoestring Marketing Plan?
- A.
1
- B.
5
- C.
10
- D.
100
- 19.Which of the Following Sections is Part of a Shoestring Marketing Plan?
- A.
Your mission statement
- B.
Your profit margins
- C.
The problem
- D.
The amount of products or services you sell each month.
- 20.Once You Complete Your Shoestring Marketing Plan, How Often Should You Refer to It?
- A.
Never again
- B.
Once a year
- C.
Once every six months
- D.
Often
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