Section 1: Social Media

20 Questions | Total Attempts: 179

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Social Media Quizzes & Trivia

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Questions and Answers
  • 1. 
    Within Facebook, one area commands more time than any other area. Where do people spend the most time on Facebook?
    • A. 

      Pictures

    • B. 

      Profiles

    • C. 

      Newsfeed

    • D. 

      Groups

  • 2. 
    Which of the following is the most effective way to display an outbound link to your company’s Twitter page? Imagine that your company is called OMI.
    • A. 

      Www.twitter.com/OMI

    • B. 

      Http://twitter.com/OMI

    • C. 

      @omi

  • 3. 
    This activity outranks any other online activity.
    • A. 

      Facebook

    • B. 

      Watching Videos

    • C. 

      Shopping

    • D. 

      Playing Games

  • 4. 
    Which of the following is possible for a Facebook Group but NOT for a Facebook page?
    • A. 

      A customized url

    • B. 

      Activity posts in the Fan’s/Member’s news feed

    • C. 

      Facebook Insights, allowing the owner of the page/group to measure activity and growth

    • D. 

      Emails can be sent directly to Fans/Members

  • 5. 
    Commenting is more powerful to the Facebook algorithm than is sharing or liking.
    • A. 

      True

    • B. 

      False

  • 6. 
    If you want to geo-tag (add your location) to a photo on Instagram, you’ll be using this website’s location database.  If your location is not listed, you can add it by joining this website.  What is the name of the website?
    • A. 

      Google Places

    • B. 

      Facebook

    • C. 

      Yelp

    • D. 

      Foursquare

    • E. 

      None of the Above

  • 7. 
    You should always enable interactions with your YouTube videos, because the more comments you get (and the more recent those comments are) the more likely your video is to show up in search engine results.
    • A. 

      True

    • B. 

      False

  • 8. 
    Facebook EdgeRank is the process by which individuals see items in their newsfeeds based on which people or pages they interact with most often.  What this means for the marketer is that, in general, a brand’s post is only seen by what fraction of its fans?
    • A. 

      1/2

    • B. 

      1/4

    • C. 

      1/10

    • D. 

      1/100

  • 9. 
    It’s a key component of Twitter.  It’s the only way to get anything to “trend”.  It’s constructed by adding the “#” symbol to a word or phrase.  What is it?
    • A. 

      A Mention

    • B. 

      A Promoted Account

    • C. 

      A Hashtag

    • D. 

      A Handle

  • 10. 
    You want to pay for more Twitter followers, so you decided to promote your account.  How much should you expect to bid in the CPF (Cost per follower) auction?
    • A. 

      50 cents per new follower

    • B. 

      2-3 dollars per new follower

    • C. 

      10-12 dollars per new follower

    • D. 

      25-30 dollars per new follower

  • 11. 
    It is possible for a user to “follow” your company on LinkedIn.
    • A. 

      True. You just have to install the “follow” button.

    • B. 

      False. That’s only possible on Twitter.

  • 12. 
    2nd Tier Social Networks:  It’s about 75% women.  It generates the most referral traffic of any 2nd tier social network.  Its focus is high quality images.  What is it?
    • A. 

      Google Plus

    • B. 

      Pinterest

    • C. 

      Foursquare

    • D. 

      Instagram

  • 13. 
    2nd Tier Social Networks:  It’s about 67% male.  It’s similar to, and was launched to compete against, Facebook.  Its focus is discrete circles of friends.  What is it?
    • A. 

      Google Plus

    • B. 

      Pinterest

    • C. 

      Foursquare

    • D. 

      Instagram

  • 14. 
    It's an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.  What is it?
    • A. 

      Google Plus

    • B. 

      Pinterest

    • C. 

      Foursquare

    • D. 

      Instagram

  • 15. 
    2nd tier Social Networks:  It’s a blogging platform that combines text, images, audio, and video, so it’s like all the other social networks combined into one.  It is at the lowest end of household income demographics.  What is it? 
    • A. 

      Quora

    • B. 

      Tumblr

    • C. 

      StumbleUpon

    • D. 

      WordPress

  • 16. 
    “Hangouts”, free group video calls, is a feature of which social network?
    • A. 

      Google+

    • B. 

      Facebook

    • C. 

      Pinterest

    • D. 

      Yelp

  • 17. 
    It is possible to segment and thus target who sees a company update you publish on LinkedIn
    • A. 

      True

    • B. 

      False

  • 18. 
    The impact of social media on a company’s bottom line is measurable by 
    • A. 

      Sales directly attributable to social media generated leads

    • B. 

      Engagement, the number of followers, likes, etc…

    • C. 

      Listening and responding to what people are saying about your company

    • D. 

      All of the Above

    • E. 

      None of the above

  • 19. 
    Which of the following is the best way to get started in social media marketing?
    • A. 

      Develop presences on every major social network, posting the same messages on each and increasing activity where results are seen.

    • B. 

      Develop presences on only the most popular social networks, only branching out to the less-populated social networks when incremental gains begin to slow down on the major networks

    • C. 

      Research and test a social media strategy on one or two social networks. Once you’re fully engaged with one or two, consider branching out to other social networks

    • D. 

      All of the Above are good ways to get started in social media marketing

  • 20. 
    If you want to feature a certain product on your LinkedIn profile page, how do you do it?
    • A. 

      Include it on your company’s “Products and Services” page

    • B. 

      Post a link to the page on your company website where the product is available for purchase

    • C. 

      Create a “Showcase” page

    • D. 

      All of the Above, done together