Semester I 104 - Business Research Methods Online Examination
; &nbs p; &nb sp; &n bsp; & nbsp; Instructions: i) All Questions are compulsory.
- 1.Business research is necessary to study because it is helpful in -
- A.
Price determination
- B.
Evaluating market trends
- C.
Achieving the competitive advantage
- D.
All
- 2.The purpose of Research proposal is :
- A.
Prevents Distraction from Actual Topic
- B.
To convince others
- C.
Focus and Define Research plans
- D.
All
- 3.What type of research would be appropriate in the following situation- A college or university bookshop wants to get some insights into how students feel about the shop’s merchandise, prices and service -
- A.
Qualitative research
- B.
Quantitative research
- C.
Focus Groups
- D.
Mixed Methodology
- 4.What type of research is used to test hypotheses about cause and effect issues
- A.
Descriptive research
- B.
Exploratory research
- C.
Casual research
- D.
Primary research
- 5.Which type of longitudinal survey follows the same group of subjects over time -
- A.
Trend
- B.
Cohort
- C.
Panel
- D.
Follow up
- 6.Research conducted by watching other people’s behavior as they go about their normal routine is called-
- A.
Naturalistic observation
- B.
Participant observation
- C.
Survey
- D.
Case study
- 7.Most of the descriptive research tends to be which of the following types -
- A.
Reduced survey type
- B.
Segmented survey type
- C.
Contracted scale survey type
- D.
Large- scale survey type
- 8.On the Basis of application we can divide the research as :
- A.
Pure and Applied research
- B.
Theoretical or empirical research
- C.
Exploratory or Descriptive research
- D.
Cross and Longitudinal research
- 9.Procedure of Testing Hypothesis include which of the following steps :
- A.
Set – up a Hypothesis
- B.
Set – up a suitable significance level
- C.
Test Statistics
- D.
All
- 10.When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct
- A.
Descriptive studies research
- B.
Casual investigations research
- C.
Exploratory studies research
- D.
Statistical studies.
- 11.The main difficulty in applying the scientific method is -
- A.
Objectivity
- B.
Reliability
- C.
Possibility of biased conclusion
- D.
Controlling condition
- 12.A research paper
- A.
Is a compilation of information on a topic
- B.
Contains original research as deemed by the author
- C.
Contains reviewed original research
- D.
Can be published on more than one journal.
- 13.In all these which is not a part of the research proposal
- A.
Hypothesis
- B.
Internal proposal
- C.
Solicited Proposal
- D.
External Proposal
- 14.The two most common categories of Descriptive research are based on -
- A.
How data are collected and when data are collected
- B.
How data are collected and the size of the sample needed
- C.
When a group is surveyed and the size of that group
- D.
The size of the sample selected and the type of instrument used
- 15.A hypothesis is
- A.
A proven hypothesis for an argument
- B.
Not required to be tested
- C.
a provisionally accepted hypothesis
- D.
A scientific theory
- 16.In following all these elements which is not the element of research proposal
- A.
Methods
- B.
Time Schedule
- C.
Identifying critical points
- D.
References
- 17.Questions need to be worded so that respondents expound on the topic, not just answer “ yes” or “no”
- A.
Open ended questions
- B.
Semi- Structured Format
- C.
Seek understanding and Interpretation
- D.
Recording responses
- 18.The main difficulty in applying the scientific method is
- A.
Possibility of biased conclusion
- B.
Objectivity
- C.
Reliability
- D.
Controlling condition
- 19.Business research is necessary to study because it is helpful in
- A.
Price determination
- B.
Evaluating market trends
- C.
Achieving competitive advantage
- D.
All
- 20.Let the average life of electric bulb , manufactured by old process is 200 hours and average life is 300 hours when bulb is manufactured by new process. In this problem we can set up three hypothesis which include
- A.
New process is better than old method
- B.
Old process is better than new method
- C.
There is no difference between these processes
- D.
All
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