Open House Sydney - The Creative Opportunity

7 Questions | Total Attempts: 33

SettingsSettingsSettings
Please wait...
Sydney Quizzes & Trivia

Related Topics
Questions and Answers
  • 1. 
    When planning a campaign, focus on your:
    • A. 

      Business objective

    • B. 

      Facebook objective

    • C. 

      Acquiring likes

  • 2. 
    A shift is occurring towards:
    • A. 

      Marketing for people

    • B. 

      Marketing at people

    • C. 

      Marketing with people

  • 3. 
    The way people discover content is changing, moving towards:
    • A. 

      Discovery

    • B. 

      Search

    • C. 

      Research

  • 4. 
    If you disrupt someone with content that has no value or relevancy, it’s too easy for them to switch over or switch off. To grab people's attention now the shift is to focus on:
    • A. 

      Connection

    • B. 

      Interruption

    • C. 

      Disruption

  • 5. 
    If your brand currently has a strong voice, you should:
    • A. 

      Re-invent it for Facebook

    • B. 

      Apply that voice to your Facebook content

  • 6. 
    There are four key principles for storytelling on Facebook. Which is not one of these:
    • A. 

      Optimize for engagement

    • B. 

      Wrap your facts in a story

    • C. 

      Make sure your content is thumb-friendly

    • D. 

      Develop story themes

    • E. 

      Atomise your content

  • 7. 
    Do you have any feedback to make the Open House events better in the future?