Cmg Review

63 Questions

Settings
Please wait...
Printing Quizzes & Trivia

Questions and Answers
  • 1. 
    A material that will be printed on is called a(n) ________________.
  • 2. 
    A CMG campaign manager would integrate print, email and PURLs into the marketing mix to add more ________________ and get a better ________________ from consumers.
  • 3. 
    The primary color model for mixing in web-based graphics or screen-based devices is:
    • A. 

      RGB

    • B. 

      CMYK

    • C. 

      LMAO

    • D. 

      KFC

  • 4. 
    Which one do you like?
    • A. 

      Option 1

    • B. 

      Option 2

    • C. 

      Option 3

    • D. 

      Option 4

  • 5. 
    Type is measured from ________________ to _____________.
  • 6. 
    Over the last 550 years, the time it takes for new paradigm shifting communications technologies to emerge has grown ___________.
  • 7. 
    The color model used to create other colors via mixing to create halftone, photographic imagery is_________.
    • A. 

      RGB

    • B. 

      CMYK

    • C. 

      LOL

    • D. 

      USB

  • 8. 
    This type classification features traditional "serifs": ________
  • 9. 
    Augmented reality is used in the CMG industry to provide value-added digital _____________________ content which overlays a ______ experience in some way via a gateway _______and image recognition technology.
  • 10. 
    A _____________ is used in the CMG industry to drive a consumer from one media experience to a mobile phone experience.
  • 11. 
    ______ or _____ is a type of graphic based on pixels.
  • 12. 
    ________ is known as subtractive color theory.
    • A. 

      CMYK

    • B. 

      RGB

    • C. 

      Option 3

    • D. 

      Option 4

  • 13. 
    _____ is known as additive color theory.
    • A. 

      CMYK

    • B. 

      RGB

    • C. 

      Option 3

    • D. 

      Option 4

  • 14. 
    Measurable viewings or data collected from a user experience is known as a(n) _____________.
  • 15. 
    The term for drawing a viewer's eye strategically through an ad or layout is __________ or _____.
  • 16. 
    This graphic type is infinitely scalable: ___________.
  • 17. 
    __________ is a printing process based on the principle that oil and water don't mix. 
  • 18. 
    _____________ is a printing process where a raised surface plate accepts and transfers ink.
  • 19. 
    _________ is the printing process that uses a sunken surface plate or cylinder with etched or pitted areas to accept and transfer ink.
  • 20. 
    __________ is the printing process that is great for extremely long runs at high quality.
  • 21. 
    The ______ is often the call to action.
  • 22. 
    ______________________ within the CMG industry allow direct triggering of an interactive experience from a printed piece through a phone or other NFC capable devices.
  • 23. 
    Zebras are naturally ___________.
  • 24. 
    In order to use a font as a vector object in Adobe Illustrator, it must be converted to vector paths with the ______________ command.
  • 25. 
    ____________________ is the inventor of the movable type letter press.
  • 26. 
    ___________ are good for graphics designed to print slightly outside the trim area of the finished piece.
  • 27. 
    _________ allow for a clean edge to the graphics and avoids unwanted white space. 
  • 28. 
    You should use the practice of saving bitmap files in Photoshop .PSD or even .TIFF when editing and altering because these are ______________________ and do not integrate ______________ like .jpg .gif or .png.
  • 29. 
    _______________-- is great for 3D objects.
  • 30. 
    _______________ allows you to print really large images that conventional presses often can't match in size.
  • 31. 
    An alternative to screen printing used for large images that require less setup would be wide format _________ or _______ printers.
  • 32. 
    An image that the copyright holder has deemed usable for personal projects at no cost to the user is often made available under this type of license: ___________
  • 33. 
    There are __________ points per inch.
  • 34. 
    Formal balance is visually ___________ in the most basic form.
  • 35. 
    Please fill answer below
  • 36. 
    An image that you must pay for initially but then may use on any project you want without paying for again is known as ______________. 
  • 37. 
    You're hired to design multiple projects for a client, what's the first thing you should as for to aid in your visual design choices and avoid time-consuming changes later in the process? ____________________.
  • 38. 
    _____________ an image in InDesign creates a link to the file. This link provides the high resolution information of the image for printing.
  • 39. 
    ___________ can translate to emotions/feelings, which can effect/motivate a consumer's attitude in many ways.
  • 40. 
    If you looked at an image in the empty vacuum of space you would see _________ because ___________________________.
  • 41. 
    Times New Roman is an example of a __________.
  • 42. 
    Screen-based content that automatically reflows and alters text sizes to fit content to the device onwhich content is being viewed is called _________________.
  • 43. 
    The length to width proportion of a screen is known as its _____________.
  • 44. 
    A limiting factor in the layout for multiple-screen-based devices is the fact that there are many different screen _________.
  • 45. 
    The advantage associated with the trending shift toward use of digital printing is digital presses can output completely ________ and __________ pieces from a ___________ of content.
  • 46. 
    A _________________________ technology is a technology that radically changes the way and rate at which information is shared and consumed by a culture.
  • 47. 
    A perforation created in a design, such as a mailer with a coupon integrated, would require printing, but it would also require effort called by this term: _____________
  • 48. 
    The ___________ control spaces words in sentences to fill paragraph columns to both the left and rightmargin creating a more uniform look.
  • 49. 
    ______________ balance is when all elements on the page are of equal weight and are placed symmetrically on the page.
  • 50. 
    _______________ balance is when the size, color and/or location of unequal elements are used to create balance in the layout as a whole.
  • 51. 
    ______________ printing allows for short runs with little setup, a short turnaround time, custo/personalized printing and fast delivery.
  • 52. 
    __________ printing is a digital printing method where a new image can be generated for each page.
  • 53. 
    ________________ printing is a traditional ink-on-paper method where each copy is from the same image carrier (plate) and each sheet looks the same.
  • 54. 
    _____________ is a major player in the packaging industry.
  • 55. 
    ____________________ is great for printing on products like paper cups, plates, containers, wall coverings and giftwraps.
  • 56. 
    ___________________ is great for printing floor coverings, wall coverings, decorative laminates and postage stamps.
  • 57. 
    ___________ is not cost effective without very high runs.
  • 58. 
    _______________________ is great for printing paper and board substrates like books and directories, magazines and some thicker plastics like credit cards.
  • 59. 
    ________ is the number of pixels in a linear inch.
  • 60. 
    _________ is the number of spots created by an output device in terms of output quality.
  • 61. 
    _________ is the number of lines of dots created in a halftone screen.
  • 62. 
    ________________________ is premixed inks of a specific color, indicated by a Pantone name or number.
  • 63. 
    _______________ uses four inks (CMYK) to produce all other colors.