Final Assessment Exam

45 Questions | Total Attempts: 493

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Final Assessment Quizzes & Trivia

Final Assessment Exam


Questions and Answers
  • 1. 
    Check the box next to each correct answer.  When we request a budget request for SEM, what are the three spend options that are generated?
    • A. 

      Prominent

    • B. 

      Representative

    • C. 

      Super Aggressive

    • D. 

      Not a chance of making money

    • E. 

      Competitive

  • 2. 
    What does PPC stand for?
    • A. 

      Public Policy Center

    • B. 

      Pay Per Call

    • C. 

      Pay Per Click

    • D. 

      Paramount Pictures Corporation

  • 3. 
    Check the box next to the one answer that is NOT correct.  SEM budgets are determined by: 
    • A. 

      Targeted location

    • B. 

      Industry

    • C. 

      Competition

    • D. 

      Click-through rate

    • E. 

      Search volume

  • 4. 
    If you need to pinch and stretch to zoom, that site is not considered mobile/tablet friendly.
    • A. 

      True

    • B. 

      False

  • 5. 
    What is the username and password to the training site?  (training.propelmarketing.com)
    • A. 

      Demo demo

    • B. 

      Password password

    • C. 

      Sales sales

    • D. 

      Propel propelU

  • 6. 
    What is the set-up fee for SEM?
    • A. 

      $100

    • B. 

      $350

    • C. 

      $199

    • D. 

      No set-up fee

  • 7. 
    Which statement is true regarding Local Profiles?
    • A. 

      We can guarantee a top position on Google

    • B. 

      Product retired 4/30/15 with Propel and is a DIY service called Google My Business a client needs to claim and manage on their own.

    • C. 

      Comes with a free responsive design website

    • D. 

      Comes with Propel Search

  • 8. 
    Check the box next to each correct answer.  Regarding SEM, specifically budgets, which are true statements?  (Select all that apply)
    • A. 

      If monthly budget does not spend completely, the remainder will roll into the following month

    • B. 

      Budgets are determined on a monthly basis

    • C. 

      We will always guarantee top position

    • D. 

      Budgets are generally spread out evenly between days in a month

  • 9. 
    Our social team will make 12 content posts over the course of the month in the Social Foundations Package.
    • A. 

      True

    • B. 

      False

  • 10. 
    The maximum number of pages our platform will support for a Responsive website is 35 pages.
    • A. 

      True

    • B. 

      False

  • 11. 
    How much does an additional Responsive website maintenance package cost?
    • A. 

      $75 for two hours

    • B. 

      $150 for one hour

    • C. 

      We do not offer additional maintenance

  • 12. 
    In the Social Foundations Package, client receives a quarterly campaign review with strategist. 
    • A. 

      False

    • B. 

      True

  • 13. 
    Choose the BOOST packs that can be added onto the Social Foundations Package.(choose 3 packages)
    • A. 

      LeadBOOST

    • B. 

      SiteBOOST

    • C. 

      AdBOOST

    • D. 

      ContentBOOST

    • E. 

      GraphicsBOOST

  • 14. 
    Another way to describe our SocialCreation product is that we create the social page for the client and hand it over to them for control and updates.
    • A. 

      True

    • B. 

      False

  • 15. 
    Check the box next to each correct answer.  Currently with our Social offerings, we can create and manage accounts on what social platforms?  (Select all that apply)
    • A. 

      Facebook

    • B. 

      Instagram

    • C. 

      YouTube

    • D. 

      Pinterest

    • E. 

      Twitter

    • F. 

      LinkedIn

    • G. 

      Google +

  • 16. 
    When someone buys a Search Engine Marketing campaign, they get the tracking number for free.
    • A. 

      True

    • B. 

      False

  • 17. 
    Which of the national data providers do we submit information to for List Optimization? 
    • A. 

      Infogroup

    • B. 

      Acxiom

    • C. 

      DataBank

    • D. 

      Localeze

    • E. 

      Dun & Bradstreet

  • 18. 
    List Optimization costs $19/month.
    • A. 

      True

    • B. 

      False

  • 19. 
    Where can you find the video that teaches a customer how to claim their Google My Business listing?
    • A. 

      There is no claiming process anymore

    • B. 

      You can send the video link that is on the Propel training website on the Products page

  • 20. 
    For social:  the 80/20 rule means that 80% of content should be about what interests one's fans and 20% about the business itself.
    • A. 

      True

    • B. 

      False

  • 21. 
    Mobile Website Design costs $29/month.
    • A. 

      True

    • B. 

      False

  • 22. 
    With Reputation Monitoring, our client services team will respond to negative posts on behalf of the customer.
    • A. 

      True

    • B. 

      False

  • 23. 
    Regarding Propel Social Suite, it gives you guidance and plans that tell you how often to post.
    • A. 

      True

    • B. 

      False

  • 24. 
    How much is Reputation Monitoring per month?
    • A. 

      $85

    • B. 

      $55

    • C. 

      $125

    • D. 

      $99

  • 25. 
    Regarding SEO:  Our options are very _____ so our clients see exactly what's been done to their site each month.
    • A. 

      Guaranteed

    • B. 

      Transparent

    • C. 

      Duplicated

    • D. 

      Reversible