Open House Sydney: Planning The Campaign Of The Future

6 Questions | Total Attempts: 53

SettingsSettingsSettings
Please wait...
Future Quizzes & Trivia

Questions and Answers
  • 1. 
    When people switch devices, it's typically to one with a:
    • A. 

      Bigger screen

    • B. 

      Smaller screen

  • 2. 
    What percentage of Australians on Facebook watch TV and use Facebook together on a monthly basis?
    • A. 

      52%

    • B. 

      16%

    • C. 

      88%

  • 3. 
    Which creative elements are important to drive real business objectives on Facebook? a. Focal point b. Brand link c. Tone d. Reward
    • A. 

      A, b & c

    • B. 

      C

    • C. 

      A & b

    • D. 

      All of the above

  • 4. 
    A brand campaign on Facebook should focus on which types of metrics?
    • A. 

      Metrics like brand awareness, brand affinity and purchase intent

    • B. 

      Likes, shares and comments

  • 5. 
    According to a Kenshoo Research study, when Facebook advertising was added to paid search, a major retailer saw a 30% higher return on ad spend.
    • A. 

      True

    • B. 

      False

  • 6. 
    According to a study conducted by Trendrr, Facebook engagement surrounding TV programming is 5 times that of all other social networks combined.
    • A. 

      True

    • B. 

      False

Back to Top Back to top