Exam review for SMD101.
As a form of electronic communication through which users create online communities to share information, ideas, personal messages and other content.
The democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers.
As a social experience that is networked/connected, communications based, collaborative and shared.
All of the above.
Facebook, Instagram, Tumblr, Vine
Facebook, Google+, LinkedIn, Twitter
Facebook, Flickr, LinkedIn, Yelp
Facebook, Google+, Pinterest, Twitter
A word or phrase prefixed with the # symbol and used to mark keywords, identify and group information
A requirement for Twitter users
The only way to find people to follow on Twitter
All of the above
Want, Owned, Strategy, Promotional
Welcome, Owned, Strategy, Pertinent
Welcome, Owned, Shared, Promotional
Want, Owned, Stimulate, Promotional
True
False
Market research classifying populations according to psychological variables
Indicators such as values, lifestyles and activities
Indicators such as age, generation and income
All of the above
Evernote
Delicious
Diigo
Bill Gates
Jack Dorsey
Brian Solis
Steve Jobs
Our use of words in social media
Using hashtags to identify and group information
Strategically determining the length of a social media message for a social media platform
All of the above
Apple
Overstock.com
Target
Amazon
Effective communication is based on the demographic (audience), but typically has a strong call-to-action and embraces a brand message
Effective communication is based around planning for a campaign to go viral
Effective communication is based around using CP Style to ensure proper grammar is always used
All of the above
130 characters
140 characters
150 characters
160 characters
Lightclap
Socialclap
Thunderclap
SocialSpeak
Our use of images in social media
Memes, photos, videos, graphics, illustration, animation used in social media
The use of stock images in social media
All of the above