Web Analytics - Alan K'necht - Quiz # 1

10 Questions | Total Attempts: 153

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Web Analytics Quizzes & Trivia

This timed quiz is based on Alan K'necht's opening keynote session on web analytics. You get total of 5 minutes to complete with a total of 10 questions.


Questions and Answers
  • 1. 
    Analytics is
    • A. 

      Science of Data

    • B. 

      Numbers and Metrics collected on a website

    • C. 

      Science of logical analysis of collected data

    • D. 

      All of the above

  • 2. 
    Web Analytics can tell you what is working & not working within a ____________
  • 3. 
    Google Analytics, SiteCatalyst, Coremetrics is Web Analytics.
    • A. 

      True

    • B. 

      False

  • 4. 
    The following type of traffic is something you don't want to measure:
    • A. 

      Non-Human traffic

    • B. 

      Traffic from your company internally

    • C. 

      Traffic from specific countries

    • D. 

      All of the above

  • 5. 
    A successful web analytics plan MUST include:
    • A. 

      You have access to Google Analytics

    • B. 

      Your legal team is on-board

    • C. 

      You have defined your site goals and conversion points

    • D. 

      Each stakeholder has been educated

  • 6. 
    To ensure a successful implementation, you should talk to your stakeholders on how do they define success: 
    • A. 

      True

    • B. 

      False

  • 7. 
    Using RADAR approach, you should analyze by....
    • A. 

      Distilling information

    • B. 

      Benchmarking statistics over time

    • C. 

      Looking for trends

    • D. 

      All of the above

  • 8. 
    A good web analyst does the following: (chose the best option)
    • A. 

      Implements data tagging, configures reports, and collects data

    • B. 

      Works with stakeholders, collects data, and ensures pages are tagged

    • C. 

      Collects Data, Analyzes it and reports

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