PPC - Getting Started With Google AdWords - Quiz # 1

10 Questions | Total Attempts: 134

SettingsSettingsSettings
Please wait...
PPC Quizzes & Trivia

This quiz is based on Matt Van Wagner's training on Getting started with PPC. There are total of 10 questions and you have 5 minutes to complete. Let's Go!


Questions and Answers
  • 1. 
    Investment in PPC Ads is ______________ ?
    • A. 

      Unpredictable

    • B. 

      Expensive

    • C. 

      Measurable

    • D. 

      Recommended

  • 2. 
    PPC allows you more control over ___________ ?
  • 3. 
    Search and Display Network work the same way so it is recommended to manage them together. 
    • A. 

      True

    • B. 

      False

  • 4. 
    In general, the higher your ads appear, the more clicks you get and the more you ____ ?
  • 5. 
    When building keyword lists, Matt recommends doing the following:
    • A. 

      Words that you use to describe your business

    • B. 

      Researching 6-8 word phrases

    • C. 

      Not paying attention on social media

    • D. 

      Including synonyms, misspellings

  • 6. 
    One of the lesson of PPC is always track conversions and not _________ ?
  • 7. 
    One way to better your PPC every day is to....
    • A. 

      Plan on working in a disciplined manner

    • B. 

      Align campaign goals with larger company goals

    • C. 

      Be methodical, measure and test everything you can

    • D. 

      All of the above