Trivia Test Questions On Marketing Management! Quiz

40 Questions | Total Attempts: 143

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Marketing Management Quizzes & Trivia

Questions and Answers
  • 1. 
    This is an occasion when a group of salesman together with their sales supervisors will go on a tour to one or more sales territories to offer, on a house to house basis, their product.
    • A. 

      Company leads

    • B. 

      Mini fairs and exhibits

    • C. 

      Sales blitz

    • D. 

      Cold canvass method

  • 2. 
    Why it is important to know the background of the prospect?
    • A. 

      For the salesman knows how to deal properly with the prospect

    • B. 

      So that the salesman knows the financial capacity of the prospect

    • C. 

      For the salesman knows when to approach the prospect

    • D. 

      None of the above

  • 3. 
    Which of the following holds True about Prospecting?
    • A. 

      Salesman looks for possible buyers of the product.

    • B. 

      Salesman obtains the background information of the prospect,

    • C. 

      Hit and miss opportunity of the prospect

    • D. 

      The situation where salesman approaches the prospect

  • 4. 
    Prospecting helps the salesman to  __________________.
    • A. 

      Know needs and problems of the prospect.

    • B. 

      Know background information of the prospect.

    • C. 

      Create more linkages and network.

    • D. 

      Distinguish the prospect from the suspect.

  • 5. 
    Which of the following are the factors that the salesman must consider in qualifying prospect?
    • A. 

      Need factor

    • B. 

      Ability to pay factor

    • C. 

      Willing to buy factor

    • D. 

      Authority to decide factor

    • E. 

      Aftersales factor

  • 6. 
    Listing names of prospective clients such as relatives, friends, teachers, classmates and other personalities known to you or by your prospect.
    • A. 

      Friends and Acquaintances

    • B. 

      Referrals

    • C. 

      Endless chain method

    • D. 

      Center of influence method

  • 7. 
    A salesman named Peter, called his friend, asked two or more names that can be his next prospect.  This method of prospecting is known as ___________.
    • A. 

      Friends and acquaintances

    • B. 

      Referrals

    • C. 

      Endless chain method

    • D. 

      Center of influence method

  • 8. 
    With the salesman's network of prospects becoming bigger, it will never be a problem for him to be running out of prospect.
    • A. 

      Fiends and Acquaintance

    • B. 

      Referrals

    • C. 

      Endless chain method

    • D. 

      Center of influence method

  • 9. 
    Once a salesman gained a trust of a prospect, this prospect can help the salesman influence another prospect known to the former.
    • A. 

      Friends and Acquaintances

    • B. 

      Referrals

    • C. 

      Endless chain method

    • D. 

      Center of influence method

  • 10. 
    The sales supervisor my provide salesmen with leads for them to enter their selling career.
    • A. 

      Company leads

    • B. 

      Mini fairs and exhibits

    • C. 

      Sales blitz

    • D. 

      Cold canvass method

  • 11. 
    An affair sponsored by the company for purposes of launching a new product or for introducing an improvement on an existing product.
    • A. 

      Company leads

    • B. 

      Mini fairs and exhibits

    • C. 

      Sales blitz

    • D. 

      Cold canvass method

  • 12. 
    This method of handling objections is similar to "agree in part, but later prove your point".
    • A. 

      Passover technique

    • B. 

      Compensation method

    • C. 

      Yes but technique

    • D. 

      Boomerang method

  • 13. 
    Why it is important for a salesman to ask for appointment prior to sales approach?
    • A. 

      In order not to disrupt the day to day schedule of the prospect

    • B. 

      In order to fit the sales presentation of the prospects convenient time and place

    • C. 

      To have a busy day preparing for a sales presentation

    • D. 

      To create more network and linkages

  • 14. 
    Which of the following are considered as sales kit that a salesman must ready prior to approach?
    • A. 

      Brochure

    • B. 

      Price list

    • C. 

      Policy contract

    • D. 

      Documents about the company

    • E. 

      Ballpen

    • F. 

      Calculator

  • 15. 
    What is approach?
    • A. 

      The time when the salesman closed a sale.

    • B. 

      The time when a salesman and the prospect see each other.

    • C. 

      When the salesman is prospecting

    • D. 

      None of the above

  • 16. 
    What does the salesman do during approach?
    • A. 

      Greet the prospect

    • B. 

      Introduce yourself

    • C. 

      Offer a handshake

    • D. 

      Discuss few related matters

    • E. 

      Introduce the product

    • F. 

      Ask for referrals

    • G. 

      Ask to endorse the product

  • 17. 
    In an early part of your sales presentation, a prospect might think your visit as an expense.  So it is very important at this early stage to present the prospect the _____________.
    • A. 

      Benefits of the product

    • B. 

      Price and discount of the product

    • C. 

      Famous personalities who used the product

    • D. 

      None of the above

  • 18. 
    According to author Juan Antonio Carreon, what is the most effective way of creating interest to a prospect?
    • A. 

      Salesman must first use the product he sales and shares his experience of it to the prospect.

    • B. 

      Salesman must use celebrities who used the product to create interest

    • C. 

      Salesman must talk about the prestige of the company who created the product.

    • D. 

      None of the above.

  • 19. 
    ___________ is an intense feeling, a longing to own and use.
    • A. 

      Desire

    • B. 

      Need

    • C. 

      Wants

    • D. 

      None of the above

  • 20. 
    More often prospects are more emotional rather than rational buyers.
    • A. 

      True

    • B. 

      False

  • 21. 
    When a salesman appeals to the emotions and feelings of the prospect, a desire is then developed.
    • A. 

      True

    • B. 

      False

  • 22. 
    Persuasion is realized unless the salesman is able to produce conviction.
    • A. 

      True

    • B. 

      False

  • 23. 
    Satisfaction means _____________.
    • A. 

      Being able to fulfill the needs of your prospect.

    • B. 

      Being able to fulfill the wants of your prospect.

    • C. 

      Making your prospect famous when using the product.

    • D. 

      None of the above.

  • 24. 
    What are the factors that most likely convince the prospect to buy the product?
    • A. 

      Show evidence about the realities of the product

    • B. 

      Salesman must help the prospect understand why he/she is buying the product

    • C. 

      Selling not the product, but selling what the product can do.

    • D. 

      Show the celebrities that endorses the product.

  • 25. 
    In sales presentation, securing action means ________________.
    • A. 

      Obtaining favorable response of the prospect.

    • B. 

      Producing conviction of the prospect

    • C. 

      Providing satisfaction

    • D. 

      None of the above

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