Searchlight Final

20 Questions | Total Attempts: 102

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Light Quizzes & Trivia

Score 90% or more to become Searchlight certified.


Questions and Answers
  • 1. 
    What is a common use case that Workspaces does not address?
    • A. 

      I am able to see paid & natural search synergy, side-by-side

    • B. 

      I am able to provide my clientswith high level SEO reporting

    • C. 

      I am able to put together content ideas for the content team

    • D. 

      None of the above

  • 2. 
    Where can you find a full list of all domains that rank in the Top 5 positions for your keywords?
    • A. 

      Category Marketshare

    • B. 

      Competitor Trending

    • C. 

      Competitor Trending and Keyword Comparisons

    • D. 

      Category Marketshare and Keyword Comparisons

  • 3. 
     I can only export my highest ranking URLs for a keyword.
    • A. 

      True

    • B. 

      False

  • 4. 
    One of the differences between Visibility Explorer and Paid & Natural Explorer is:
    • A. 

      Paid & Natural Explorer does not have competitive data

    • B. 

      Paid & Natural Explorer has Paid Ad Position but Visibility Explorer does not

    • C. 

      Visibility Explorer does not have CPC data

    • D. 

      Neither in Visibility Explorer nor in Paid & Natural Explorer can you customize your rank filter for Managed Keywords

  • 5. 
    What is a "Success Template"?
    • A. 

      A template used to create Workspaces faster and out of the box

    • B. 

      A Key Performance Indicator (KPI) that can be set based off of a set of keywords in a category

    • C. 

      A template used to build successful categories

    • D. 

      A categorization of a Goal that can be applied to your keywords in Searchlight

  • 6. 
    What is the difference between Comparison Domains (also referred to as Competitors) and top rankers?
    • A. 

      Searchlight tracks the top rankers in top 20 positions and we track Comparison Domains for only the highest ranking URL

    • B. 

      Searchlight tracks the top rankers in top 50 positions and we track Comparison Domains for only the highest ranking URL

    • C. 

      Top Rankers are Searchlight-discovered URLs in the top 5 results that naturally rank for every keyword, whereas a Comparison Domains is manually input and Searchlight tracks every result in the top 100 results

    • D. 

      Comparison Domains are Searchlight discovered in the top 5 results that naturally rank for every keyword, whereas a Top Ranker is manually input and Searchlight tracks every result in the top 100 results

  • 7. 
    Which of the following is not a recommended best practice for a Searchlight account configuration?
    • A. 

      Categorizing all keywords

    • B. 

      Assigning preferred URLs for every keyword

    • C. 

      Creating and scheduling workspaces for delivery

    • D. 

      None of the above

  • 8. 
     A keyword can be assigned to multiple categories.
    • A. 

      True

    • B. 

      False

  • 9. 
    What does the green target (bull's-eye) symbol represent on the Keywords table, to the left of an individual keyword?
    • A. 

      A preferred URL has been assigned

    • B. 

      Your site outranks all identified competitors for that keyword

    • C. 

      A preferred URL is assigned and it is the highest ranking URL

    • D. 

      Your visibility has decreased significantly for that keyword

  • 10. 
     Where in Searchlight can you compare the average rank for your keywords against your competitors?
    • A. 

      Competitive Trending

    • B. 

      Keyword Trending

    • C. 

      Category Market Share

    • D. 

      Category Traffic

  • 11. 
    Historical Data will be deleted from Searchlight once a keyword is deactivated?
    • A. 

      True

    • B. 

      False

  • 12. 
    Where can you find emerging competitors (not tracked in Searchlight) ranking in the top position of the SERP (number one)?
    • A. 

      LinkCenter

    • B. 

      Category List

    • C. 

      Category Market Share

    • D. 

      Opportunities

  • 13. 
    Within Opportunities, what are Managed Keywords?
    • A. 

      All recommended keywords

    • B. 

      Active keywords in your account

    • C. 

      Newly discovered keywords

    • D. 

      Your competitors keywords

  • 14. 
    Where can you find HTML Snippets to see your on-page content:
    • A. 

      Keyword Summary

    • B. 

      Keyword Trending

    • C. 

      Keyword Analysis

    • D. 

      Keyword Traffic

  • 15. 
    What is the advantage of setting Prime Keywords in Searchlight?
    • A. 

      Ability to filter the Keyword Pipeline on the Domain Home

    • B. 

      Ability to filter Recommendations

    • C. 

      Ability to distinguish these keywords as most important

    • D. 

      All of the above

  • 16. 
    The Visibility Zone changes listed to the right of the Keyword Pipeline show the change in the number of keywords ranking in each Visibility Zone (as well as the number of unranked keyword changes) for which time period:
    • A. 

      The time period selected

    • B. 

      The time period selected for Prime Keywords only

    • C. 

      The last two weeks

    • D. 

      The last month

  • 17. 
    Which areas of Searchlight are helpful for content ideas?
    • A. 

      Category Marketshare

    • B. 

      Looking at unranked keywords

    • C. 

      Using the Opportunities tab to see what competitors are ranking for

    • D. 

      Answers B and C

  • 18. 
    Which of the following cannot be edited in Searchlight:
    • A. 

      Task Owner

    • B. 

      My domain

    • C. 

      Comparison Domain Labels

    • D. 

      Workspace Widgets Titles and Descriptions

  • 19. 
    Within LinkCenter, what types of backlink data does Searchlight provide?
    • A. 

      Linking Domains & Anchor Text

    • B. 

      Links, Linking Domains & Anchor Text

    • C. 

      Only Linking Domains

    • D. 

      Links & Linking Domains

  • 20. 
     How often are Searchlight Alerts refreshed?
    • A. 

      Weekly

    • B. 

      Weekly, only for Prime Keywords

    • C. 

      Monthly

    • D. 

      Quarterly