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5 Questions | Total Attempts: 105

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Marketing Quizzes & Trivia

Questions and Answers
  • 1. 
    Whatever hospitality you provide at the CPD event needs to be modest and secondary to the scientific nature of the event:   
    • A. 

      True

    • B. 

      False

  • 2. 
    In terms of advertising and promotion you may 
    • A. 

      Give balanced and complete information which is based on the package insert

    • B. 

      Mislead

    • C. 

      Disparage

    • D. 

      Imply exaggerated claims

    • E. 

      Compare with hanging comparisons

  • 3. 
    The main reason for a HCP to prescribe your health product must be because 
    • A. 

      It is in the interest of the patient

    • B. 

      You have been successful in marketing the health product to the HCP

    • C. 

      The HCP is convinced at long last

    • D. 

      The HCP receives a incentive for prescribing the product

  • 4. 
    A health product is only ‘new’ if it 
    • A. 

      Has not been on the market for a while

    • B. 

      Has been on the market for less than 1 year

    • C. 

      Has been on the market for 18 months

    • D. 

      Your company has just decided to promote it

  • 5. 
     You may only refer to a medicine having an ‘immediate ‘effect if the onset of action is:
    • A. 

      Less than 10 minutes

    • B. 

      Less than 10 seconds

    • C. 

      Less than 30 minutes

    • D. 

      Less than 30 seconds

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