The study of the process by which consumers come to purchase and consume a product or service is called __________?
Name one of the three types of store layouts.
____________ is the easiest way to segment a market.
WPM Corporation makes BBQ grills. It expanded into high-priced, multi-purpose grills for people who want to cook all their food outside all year long. Facing little competition, within four years, they had a respectable market share. However, they suffered financial losses each year and decided to drop the line. The reason could be that this segment lacked ______?