Retail Management Chapter Review Quiz

5 Questions | Total Attempts: 29

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Retail Management Quizzes & Trivia

Questions and Answers
  • 1. 
    The Retail Mix includes all but the following:
    • A. 

      Product

    • B. 

      Location

    • C. 

      Production

    • D. 

      Value

  • 2. 
    The study of the process by which consumers come to purchase and consume a product or service is called __________?
    • A. 

      Consumer Buying

    • B. 

      Consumer Choice

    • C. 

      Cognitive Behavior

    • D. 

      Consumer Behavior

  • 3. 
    Name one of the three types of store layouts.
  • 4. 
    ____________ is the easiest way to segment a market.
  • 5. 
    WPM Corporation makes BBQ grills.  It expanded into high-priced, multi-purpose grills for people who want to cook all their food outside all year long.  Facing little competition, within four years, they had a respectable market share.  However, they suffered financial losses each year and decided to drop the line.  The reason could be that this segment lacked ______?
    • A. 

      Reliability

    • B. 

      Measurability

    • C. 

      Sustainability

    • D. 

      Accessibility