10 Questions On The Media Habits Of Millennials - Take Our Media Genius Quiz
How well do you know the media habits of the nation's Millennials?
Take our Media Genius Quiz using Scarborough Research 2013 R2
Questions and Answers
- 1.
What percentage of Millennials read a newspaper in print or online in the past week?
- A.
63%
- B.
53%
- C.
43%
- D.
33%
- E.
Direct Mail
- F.
Other
Correct Answer
A. 63%Explanation
According to the given answer, 63% of Millennials read a newspaper in print or online in the past week. This means that a significant majority of Millennials engage with newspapers, either in traditional print format or through online platforms. This suggests that newspapers still hold relevance and appeal to a large portion of the Millennial population, despite the rise of digital media.Rate this question:
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- 2.
What percentage of Millennials live in a household with video games?
- A.
31%
- B.
51%
- C.
71%
- D.
91%
Correct Answer
B. 51%Explanation
The correct answer is 51%. This means that more than half of Millennials live in a household with video games. This suggests that video games are a popular form of entertainment among this demographic, and that they are likely to have access to gaming consoles or devices in their homes.Rate this question:
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- 3.
What Internet sites/Apps did more Millennials visit/use in the past 30 days?
- A.
Pandora
- B.
Craigslist
- C.
Twitter
- D.
Wikipedia
Correct Answer
B. CraigslistExplanation
Craigslist 34.5% Wikipedia 33.9% Pandora 33.8% Twitter 20.3%Rate this question:
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- 4.
Which of the items below were the most shopped for online by Millennials in the past 12 months?
- A.
Books
- B.
Movie Tickets
- C.
Clothes or accessories
- D.
Music
Correct Answer
C. Clothes or accessoriesExplanation
Clothes 50% Books 42% Movie tickets 26% Music 23%Rate this question:
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- 5.
What percentage of Millennials spend NO time on Social Networking in an average day?
- A.
21%
- B.
31%
- C.
41%
- D.
51%
Correct Answer
A. 21%Explanation
38% spend less than 1 hour 27% spend 1-2 hours 15% spend 3+ hoursRate this question:
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- 6.
What of the following Cable Networks did Millennials watch most in the past week?
- A.
FX
- B.
Comedy Central
- C.
Discovery Channel
- D.
CNN
Correct Answer
C. Discovery ChannelExplanation
Discovery 26% Comedy Central 24% FX 21% CNN 15%Rate this question:
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- 7.
What percentage of Millennials have no cable or satellite TV service?
- A.
9%
- B.
16%
- C.
21%
- D.
26%
Correct Answer
D. 26%Explanation
26% of Millennials have no cable or satellite TV service. This means that a significant portion of this demographic has opted for alternative methods of consuming media, such as streaming services or online platforms. This trend could be attributed to various factors, including the rise of digital content, the convenience of on-demand viewing, and the cost-effectiveness of streaming options compared to traditional cable or satellite subscriptions.Rate this question:
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- 8.
According to Millennials surveyed, which of the following TV program types do they most typically watch?
- A.
Daytime talk shows
- B.
Reality dating
- C.
Music videos
- D.
Documentaries
Correct Answer
D. DocumentariesExplanation
Documentaries 36.3% Music videos 23.0% Daytime talk shows 12.0% Reailty dating 11.7Rate this question:
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- 9.
What percentage of Millennials typically watch the Local Evening News?
- A.
23%
- B.
33%
- C.
43%
- D.
53%
Correct Answer
B. 33%Explanation
33% of Millennials typically watch the Local Evening News. This suggests that a significant portion of this demographic is still interested in consuming news through traditional media channels, despite the rise of digital platforms. It also indicates that the Local Evening News remains a relevant source of information for a considerable number of Millennials.Rate this question:
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- 10.
Millennials are most likely to live in a household with a/an:
- A.
HDTV
- B.
DVR
- C.
Tablet
- D.
EReader
Correct Answer
A. HDTVExplanation
HDTV 75% DVR 44% Tablet 43% eReader 17%Rate this question:
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Quiz Review Timeline +
Our quizzes are rigorously reviewed, monitored and continuously updated by our expert board to maintain accuracy, relevance, and timeliness.
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Current Version
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Mar 20, 2023Quiz Edited by
ProProfs Editorial Team -
Feb 20, 2014Quiz Created by
Garywinters1
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