Maryland Gooeys Hitsquad 2014
The Brand, key message & roles and responsibilities
- 1.When was Maryland Gooeys product launched?
- A.
May 2012
- B.
May 2013
- C.
March 2012
- D.
March 2013
- 2.Name the three Maryland Gooeys flavours:
- 3."Come and try the new Maryland Gooeys cookie today!" is the primary brand message
- A.
True
- B.
False
- 4.Which is NOT a secondary brand message?
- A.
Available in main supermarkets nationwide
- B.
One of the top-selling cookies in the UK
- C.
Bursting with a velvety, gooey chocolatey centre
- D.
The new generation cookie from Maryland
- E.
Please note, this product may contain nuts
- 5.Select the target audience:
- A.
Mums and children under 16
- B.
Shoppers for the family and mums
- C.
Adults over 16 and mums
- D.
Anyone over the age of 16
- 6.Detail the objectives/sample distributions per day for each product (chocolate and hazelnut)
- 7.True or False: You are allowed to post photos and comments on Social Media sites?
- A.
True
- B.
False
- 8.Please select the option which is NOT listed on the Personal Health and Hygiene list:
- A.
Do not chew gum, eat or drink on promotion
- B.
Avoid coughing or sneezing near consumers
- C.
If you smoke, please ensure this is out of sight of the sampling area
- D.
Paint your nails red to match your uniform
- E.
Keep your nails clean while working on this campaign
- F.
Wear minimal jewellery
- G.
Ensure uniforms are in a clean and pristine condition at all times
- H.
Staff with long hair must tie it back
- I.
Under no circumstances should your uniform or any branding be on show when you are on break
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