Maryland Gooeys Hitsquad 2014

9 Questions | Total Attempts: 35

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Maryland Gooeys Hitsquad 2014

The Brand, key message & roles and responsibilities


Questions and Answers
  • 1. 
    When was Maryland Gooeys product launched?
    • A. 

      May 2012

    • B. 

      May 2013

    • C. 

      March 2012

    • D. 

      March 2013

  • 2. 
    Name the three Maryland Gooeys flavours:
  • 3. 
    "Come and try the new Maryland Gooeys cookie today!" is the primary brand message
    • A. 

      True

    • B. 

      False

  • 4. 
    Which is NOT a secondary brand message?
    • A. 

      Available in main supermarkets nationwide

    • B. 

      One of the top-selling cookies in the UK

    • C. 

      Bursting with a velvety, gooey chocolatey centre

    • D. 

      The new generation cookie from Maryland

    • E. 

      Please note, this product may contain nuts

  • 5. 
    Select the target audience:
    • A. 

      Mums and children under 16

    • B. 

      Shoppers for the family and mums

    • C. 

      Adults over 16 and mums

    • D. 

      Anyone over the age of 16

  • 6. 
    Detail the objectives/sample distributions per day for each product (chocolate and hazelnut)
  • 7. 
    True or False:  You are allowed to post photos and comments on Social Media sites?
    • A. 

      True

    • B. 

      False

  • 8. 
    Please select the option which is NOT listed on the Personal Health and Hygiene list:
    • A. 

      Do not chew gum, eat or drink on promotion

    • B. 

      Avoid coughing or sneezing near consumers

    • C. 

      If you smoke, please ensure this is out of sight of the sampling area

    • D. 

      Paint your nails red to match your uniform

    • E. 

      Keep your nails clean while working on this campaign

    • F. 

      Wear minimal jewellery

    • G. 

      Ensure uniforms are in a clean and pristine condition at all times

    • H. 

      Staff with long hair must tie it back

    • I. 

      Under no circumstances should your uniform or any branding be on show when you are on break

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