Legal Age smokers to generate a general conversation
Any consumer to engage in a sales pitch
Once you have established that the consumer is over 18
Once a Legal Age smoker engages you in a conversation about Philip Morris products
Photo card driving license
Credit card
Student card
Passport
Legal Aged Smokers
Anyone over 18
Anyone who wants to buy them
American blend
Virginia tobacco
19s only
10s and 19s
9s and 19s
American blend
Virginia tobacco
5%
10%
15%
Emanate
Imminent
Effervescent
B&H Dual
Vogue Super Slims
Marlboro Ice Blast
Marlboro Gold
American blend
Virginia tobacco
It is the first capsule cigarette
It is the first fresh to fresh cigarette
It is the first regular to fresh cigarette
Marlboro Ice Blast is high cooling, Marlboro White Menthol is not
Marlboro White Menthol is more expensive
Marlboro Ice Blast is only available in 20s
2011
2012
2013
B&H Dual
Lucky Strike Silver
Vogue
Marlboro White Menthol
£4.50
£4.00
£3.75
£3.20
£6.25
£6.40
£6.50
£6.75
£6.25
£6.50
£7.00
£7.25
£6.25
£6.50
£7.00
£7.25
£4.55
£4.35
£3.55
£3.35
£8.00
£8.25
£8.50
£8.75
£5.99
£6.29
£6.79
£6.99
£5.71
£6.11
£6.71
£6.91
Your ID badge
Your make-up
Lots of change
House keys