Are You Managing Your Brand?

10 Questions | Total Attempts: 392

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Brand Quizzes & Trivia

Your brand may be your most valuable asset. What are you doing to protect it?


Questions and Answers
  • 1. 
    Some organizations have a person or even an entire department dedicated to managing the company brand. In the next few minutes you are going to see that no matter what your job title is, you are responsible for managing - and protecting -  the brand. You are also going to learn that a brand is not the same as a logo and that brands are really nothing more than a set of expectations in the mind of your customer.
  • 2. 
    The strength of a brand is determined by how consistent or reliable it is.  Take for example, McDonald's.  Most people don't think of McDonald's as having the greatest food in the world but you can bet on McDonald's to be consistent no matter where you find them. You have heard the saying that a chain is only as strong as its weakest link. Our customers see the logo (our sign) and use their experience with other UVair FBOs to predict how they will be treated it they do business with us.
  • 3. 
    Click to play video.
  • 4. 
    There are corporate brands and personal brands. In fact we all have multiple brands.  You might be a parent, a relative, an employee,or even the owner of a business. In each of those roles you must satisfy a different set of expectations. All brands are based on a set of values. The better you understand the values the better you understand the brand and what is expected of you. It's important that all of your little brands, call them MicroBrands, be congruent... or said another way, represent your personal values. When the work values conflict with your personal values, it causes stress.
  • 5. 
    People have brands, too!  Sometimes customers stop just to see one special person. That's an instance where a personal brand can be very powerful; some might even say, more powerful than our brand.
  • 6. 
    Select the best answer.
    • A. 

      Brand management is done by our marketing department.

    • B. 

      Every employee is responsible for managing our brand.

    • C. 

      You can't manage something you can't see.

    • D. 

      Brand management is part of our mission statement.

  • 7. 
    Which statement below most accurately reflects good brand management?
    • A. 

      The appearance of a ramp agent is important but has nothing to do with brand management.

    • B. 

      Cleaning the restrooms definitely is not an example of brand management.

    • C. 

      Brand management is a function of our marketing agency.

    • D. 

      Anything you do that influences a customer's expectation is an act of branding.

  • 8. 
    The brand is designed to make you think about the logo.
    • A. 

      True

    • B. 

      False

  • 9. 
    Another way to think about a brand is that a brand is a set of customer expectations.
    • A. 

      True

    • B. 

      False

  • 10. 
    People have personal brands. When you say someone's name a unique set of expectations comes to mind. True or false, a person's brand can be more powerful than our corporate brand.  
    • A. 

      True

    • B. 

      False

  • 11. 
    Now that you have seen the video, select the best answer.
    • A. 

      Brand management is done by our marketing department.

    • B. 

      Every employee is responsible for managing our brand.

    • C. 

      You can't manage something you can't see.

    • D. 

      Brand management is part of our mission statement.

  • 12. 
    Now that you have seen the video, which statement most accurately reflects good brand management?
    • A. 

      The appearance of a ramp agent is important but has nothing to do with brand management.

    • B. 

      Cleaning the restrooms is definitely nor an example of brand management

    • C. 

      Brand management is a function of our marketing department.

    • D. 

      Anything you do that influences a customer's expectations is an act of branding.

  • 13. 
    If personal brands can be more powerful than corporate brands which of the following is a true statement?
    • A. 

      Brand managers should focus on quality product and low prices.

    • B. 

      Nothing is more attractive to potential customers than a slick logo.

    • C. 

      Hiring is the most important part of managing the brand.

    • D. 

      Each of our locations offers different levels of service.

  • 14. 
    Choose the best answer.
    • A. 

      Managing conflicting brands is just a part of life...learn to deal with it.

    • B. 

      Training is a good way to get work and personal values in line.

    • C. 

      Most companies clearly state and support their values.

    • D. 

      If your personal values do not match the values at work, it's time to move on.

  • 15. 
    Customers use brands to help them predict the quality of service they might receive at another location of the same brand.
    • A. 

      True

    • B. 

      False

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