Nintendo
Japan
The U.S. (includes the U.S & Canada)
Europe
Nintendo’s Wii
Microsoft’s Xbox 360
Sony’s Playstation 3
Best-Cost Provider Strategy
Overall Low-Cost Provider Strategy
Focused Low-Cost Strategy
Broad Differentiation Strategy
Focused Differentiation Strategy
Yes, because Mario is wearing blue overalls.
No, because the company logo is red.
No, because they were competing head-to-head with other suppliers for known customers in an existing industry
Yes, because they created a new demand in an uncontested market space
Both C & D