Nespresso: Selling Techniques Quiz! Trivia

9 Questions | Total Attempts: 106

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Nespresso: Selling Techniques Quiz! Trivia

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Questions and Answers
  • 1. 
    What unique feature has Essenza got over all the other “entry” level machines?
    • A. 

      It has the largest water tank at 1.2 litres.

    • B. 

      It can hold the most used capsules at around 14.

    • C. 

      It is the only one with metal housing.

    • D. 

      It is the only machine with an auto switch off.

  • 2. 
    What features of a U machine separate might be seen as unique in a sales scenario? Please identify all.
    • A. 

      It has a 19 bar pump making it the most powerful Nespresso machine.

    • B. 

      It has a movable water tank making it easy for both left and right handed filling.

    • C. 

      It has both an empty water level and full capsule indicator.

    • D. 

      It has the smallest footprint of all Nespresso machines.

    • E. 

      It has a heating up time of 25seconds. The fastest of all Nespresso machines.

    • F. 

      It has an internal drip reservoir meaning once a coffee has been made there are no residual drips.

  • 3. 
    Jo and Joe are looking for something fun, small, and bright for their galley kitchen. They drink black coffee and occasional Caffe Latte. What might be the right machine for them and why?
    • A. 

      Maestria machine; as it one of newest machines in the range and they are probably looking for something new and impressive.

    • B. 

      Pixie machine with Aeroccino; as it has lots of impactful presence and is the perfect size for a smaller kitchen.

    • C. 

      Citiz and Milk. As most people want an Aeroccino built into their machine.

    • D. 

      Gran Maestria as it has the dishwasher proof Aeroccino 4 which would be very important.

  • 4. 
    Which machine is being described here?   “This is the only “multi-platform” machine in the range with two different options to satisfy different customer types. One of these models is the most popular Nespresso machine in Britain. This machine is very sleek and has great aesthetic appeal for those wanting something a little “more” than just functionality.”
    • A. 

      Essenza

    • B. 

      Lattissima

    • C. 

      U

    • D. 

      Citiz

    • E. 

      Maestria

  • 5. 
    You are demonstrating Lattissima + and explaining the milk jug functionality. What would you say from the list below? Please indicate all.
    • A. 

      The milk is heated inside the external clear jug and only frothed through the pipe.

    • B. 

      There is a “clean” button that sanitises the milk pipe after the froth has been dispensed.

    • C. 

      The milk froth is produced with steam generated through a thermoblock heating unit.

    • D. 

      There is a dial to generate both caffe latte and cappuccino style froth.

    • E. 

      The milk jug must be cleaned with special sanitizing fluid at least once a week.

  • 6. 
    From the module which of the following customer scenarios might be best suited to Lattissima + from these following customers. One answer:
    • A. 

      Sophie is looking for style and elegance in her kitchen. Simplicity with style would complement her need for designer looks.

    • B. 

      Suni is looking for the latest in a modern built in kitchen. He likes the sensory touch of many modern appliances and mainly drinks black Americano. .

    • C. 

      Frank and Margaret are looking for a machine that can make them very different milk based coffees. She likes the longer caffe lattes, he, the shorter lungos with a touch of milk. The family too like lots of different drinks. .

    • D. 

      Marcus is looking for something at the top of the range to sit pride of place in the kitchen. He drinks all kinds of coffee and is a big fan of Nespresso. At home he has a range of accessories including espresso and lungo cups. .

  • 7. 
    Jeremy is looking at the range of machines. He has had an espresso coffee machine in the past and enjoys the “ritual” of making coffee the old fashioned way, however his old machine has needed several repairs and he now wants a replacement. Jeremy is a man who takes pleasure in detail and is a craftsman by trade. He has always enjoyed buying coffee from his local coffee shop as they have unusual blends he likes to try. He loves ristretto, espresso and some longer coffee. His wife mainly drinks decaf coffee and likes Nespresso; however Jeremy doesn’t know the brand. He likes the look of Maestria.   Questions 7, 8, and 9 will list THREE separate features with some attached benefits for you to choose that will be RELEVANT to Jeremy. There are fractional adjustments in both espresso and lungo preparation with the dials on Maestria. Why is this a benefit to Jeremy? One Answer.
    • A. 

      This is a benefit to you because it means you don’t have to programme the machine to a particular size of cup which saves time in the morning.

    • B. 

      This is a benefit to you because small changes in the extraction mean you can slightly alter the taste in every cup and create personalised favourites.

    • C. 

      This is a benefit to you because it means that you can get a longer drink on every cup and get a better value on each capsule.

  • 8. 
    There is a steam pipe for the preparation of milk froth. Why is this a benefit to Jeremy? 
    • A. 

      This is a benefit to you because it means you can prepare steam in the traditional way using the time honoured ritual that all baristas would.

    • B. 

      This is a benefit because to you it is much quicker than heating milk in a pan or even using the Aeroccino that comes with other models.

    • C. 

      This is a benefit to you because you can detach the attachment which makes it easier to clean.

  • 9. 
            All machines come with a Machine Assistance warranty which is a unique feature of the Nespresso club. Why is this a benefit to Jeremy?         
    • A. 

      This is a benefit to you because if your machine breaks down we come and collect which saves a lot of time which is important to you.

    • B. 

      This is a benefit because to you because you have had problems with repairs in the past and is one less thing to worry about when using the machine.

    • C. 

      This is a benefit to you because you are not aware of Nespresso and aftercare is always a major consideration for customers when buying a machine.