Music Business Procedure And Knowledge Quiz #3

75 Questions | Total Attempts: 75

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Business Management Quizzes & Trivia

Questions and Answers
  • 1. 
    _______ is the process by which companies create customer interest in products or services.
  • 2. 
    _______ is used to identify the customer/consumer, to keep the customer/consumer, and to satisfy the customer/consumer.
  • 3. 
    Another kind of product experiences, such as live performances and websites.
    • A. 

      True

    • B. 

      False

  • 4. 
    _______ for the music business can include compact discs, digital downloads, vinyl LPs, merchandise, etc...
    • A. 

      Products

    • B. 

      Price

    • C. 

      Promotion

    • D. 

      Distribution

    • E. 

      People

  • 5. 
    ______ is the communication link between the seller and the buyer for the purpose of influencing, informing, or persuading a potential customer.
    • A. 

      Products

    • B. 

      Price

    • C. 

      Promotion

    • D. 

      Distribution

    • E. 

      People

  • 6. 
    _______ is getting the product (music) to the consumer.
    • A. 

      Products

    • B. 

      Price

    • C. 

      Promotion

    • D. 

      Distribution

    • E. 

      People

  • 7. 
    The five elements of marketing are Products, Price, Promotion, Distribution, and _____.
  • 8. 
    The five elements of marketing are: Products, Price, Promotion, People, and ________.
  • 9. 
    The five elements of marketing are Products, Price, Distribution, People, and ______.
  • 10. 
    The five elements of marketing are Products, Promotion, Distribution, People, and _______.
  • 11. 
    The five elements of marketing are Price, Promotion, Distribution, People, and _______.
  • 12. 
    Using data to make informed decisions about the consumer is known as ____________.
  • 13. 
    For market research, you need to ask who, what, where, when, why, and how to reach your consumers.
    • A. 

      True

    • B. 

      False

  • 14. 
    Sales data, consumer research, and social network statistics are bad examples of resources to use for market research.
    • A. 

      True

    • B. 

      False

  • 15. 
    ______ is a paid form of promotion that should be informative, persuasive or act as a reminder. 
  • 16. 
    You can purchase promotional placement at music retailers such as:
    • A. 

      ITunes

    • B. 

      Amazon.com

    • C. 

      Traditional stores (Best Buy, Target, etc...)

    • D. 

      All of the above

  • 17. 
    Record labels or individual bands do not put together marketing plans and marketing budgets for each album. 
    • A. 

      True

    • B. 

      False

  • 18. 
    The _____________ will include detailed strategies for press and publicity, radio promotion, online promotion, videos, touring, advertising, and other forms of exposure. 
  • 19. 
    The ____________ will measure the cost of all the items in the marketing plan. 
  • 20. 
    The budget plays only a small part in the marketing plan. 
    • A. 

      True

    • B. 

      False

  • 21. 
    There is more competition than there used to be for your entertainment dollar.  People have more choices and it hurts music sales, but not the overall interest in music. 
    • A. 

      True

    • B. 

      False

  • 22. 
    People are more active in consumption- they used to be more passive. 
    • A. 

      True

    • B. 

      False

  • 23. 
    People are more passive in consumption, they used to be more active. 
    • A. 

      True

    • B. 

      False

  • 24. 
    Which of the following is not one of the three main individuals on an artist "team":
    • A. 

      Manager

    • B. 

      Booking Agent

    • C. 

      Talent Scout

    • D. 

      Lawyer

  • 25. 
    An artist "team" consists of three main individuals: manager, booking agent, and ______.
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