Business And Marketing Knowledge Quiz

10 Questions | By Abrahampal | Last updated: Mar 20, 2022 | Total Attempts: 68

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The multiple-choice test below is a quiz on the marketing branch of business and it is set to help you revise and test your understanding of business marketing. Take it up and see how it goes. All the best.

Questions and Answers

1.

It is the lifeblood of business:
- A.
  
  Marketing
- B.
  
  Creation of new products
- C.
  
  Advertising
- D.
  
  Customer service
- E.
  
  Consumer research
2.

Research and development primarily focuses on what stage of input-process-output model of business system:
- A.
  
  Output stage
- B.
  
  Input stage
- C.
  
  Process stage
- D.
  
  Input and output stage
- E.
  
  Input and process stage
3.

It is a marketing activity that has to do on with how products are displayed to the public and how the company's name or logo is used:
- A.
  
  Sponsorship
- B.
  
  Analysis of the competitor
- C.
  
  Advertising
- D.
  
  Merchandising
- E.
  
  Product research and development
4.

It is a marketing function which determines the kind of consumers the product or services is concentrating:
- A.
  
  Customer service
- B.
  
  R&D
- C.
  
  Consumer research
- D.
  
  Developing packaging
- E.
  
  Social analysis
5.

This the least recognized marketing function that concentrates on how products are actually made available or deliver to consumers:
- A.
  
  Merchandising
- B.
  
  Distribution
- C.
  
  Advertising
- D.
  
  Sponsorships
- E.
  
  Product research and development
6.

It means that the consumer or final user of the product or service makes the purchasing decision:
- A.
  
  Pricing promotion
- B.
  
  Consumer research
- C.
  
  C. free market
- D.
  
  Social analysis
- E.
  
  Pricing
7.

It is part of marketing function to keep track how many sales are made and how many products are returned in a given period of time:
- A.
  
  Advertising
- B.
  
  Distribution
- C.
  
  Inventory control
- D.
  
  Analysis of the competition
- E.
  
  Direct selling
8.

This is one of the aspects of customer service:
- A.
  
  Social analysis
- B.
  
  Consumer research
- C.
  
  Sponsorship
- D.
  
  Public relations
- E.
  
  Handling complaints
9.

These are the basic or psychological needs of the consumers EXCEPT:
- A.
  
  Clothing
- B.
  
  Education
- C.
  
  Shelter
- D.
  
  Entertainment
- E.
  
  Food
10.

If businesses are to succeed, they must be aware the needs and wants of the consumers, meet these needs, and be able to inform customers of the availability of their product or service. These activities taken together are called:
- A.
  
  Advertising
- B.
  
  Marketing
- C.
  
  Research and development
- D.
  
  Promotion
- E.
  
  Social analysis

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