To be prosocial or antisocial
Only to fit in
Due to normative social influence and/or informational social influence
Only because other people know more about what is going on than they do
You ask your careers advisor what your university degree options are for next year.
You change the way you dress to university so that you can fit in better.
You are participating in the City2Surf race but are unsure of the route, so you wait to see which road the other runners take.
On the first day of your new job, the firm alarm goes off and you watch your co-workers to see what they’ll do.
Normative social influence
Informational social influence
Everyone ridicules you for wearing beige to the Annual White Party.
You are awarded Player of the Match after your cricket game.
Your mother doesn’t let you to meet your group of friends after school.
Your teacher gives you a lolly when you get an answer right in class.
Participants tended to publicly and privately comply.
Participants relied on informational influence for the correct answers.
Participants tended to privately comply without public compliance.
Participants tended to publicly comply without private acceptance.
Yes, but ethics didn’t matter in the 1960’s.
Yes, there was deception, no informed consent or the right to withdraw from the study, and psychological distress was caused.
No, because ethics didn’t matter in the 1960’s.
No, because they were necessary for the study to be a success.
Cost-benefit analysis; personal distress, and then evaluating with consequences of helping
Prosocial approach; generosity and altruism
Cost-benefit analysis; psychological arousal, labelling the arousal, and then evaluating the consequences of helping
Prosocial approach; psychological arousal, personal distress, and then evaluating the consequences of helping
When deciding whether to conform, people should ask themselves whether the other people know more about what is going on than they do
People usually publicly conform and privately accept this kind of influence
People can never resist it
People usually publicly conform but do not privately accept this kind of influence
The amount of influence that an individual can exert over another person
How many followers you have on Instagram
The amount of understanding that an individual has about social issues
The ability to behave in certain ways in different social situations
Mike tells her she can’t eat another Eggo
Dr Brenner is trying to kidnap her friends
She is lying in a pool of salt water
She is riding a bike and Lucas deliberately cuts in front of her