Video Sme Certification Exam - 2016 NYC

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Quizzes Created: 1 | Total Attempts: 39
Questions: 25 | Attempts: 39

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Video Sme Certification Exam - 2016 NYC - Quiz


Reminder this is a closed book, closed notes exam. You have 10 minutes to complete this quiz (timed). Scores of 80% or above will pass.
Please complete by Tuesday, Jan 19.


Questions and Answers
  • 1. 

    IAB compliance in video impression counting means the impression occurs when

    • A.

      The auction is confirmed by all parties.

    • B.

      The first frame of the video is successfully loaded into the player.

    • C.

      The video completes.

    • D.

      None of the above.

    Correct Answer
    B. The first frame of the video is successfully loaded into the player.
    Explanation
    IAB compliance in video impression counting means that an impression is counted when the first frame of the video is successfully loaded into the player. This is because the first frame is considered the starting point of the video and indicates that the video content is being displayed to the viewer. The auction being confirmed by all parties or the video completing are not the criteria for counting impressions in IAB compliance.

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  • 2. 

    VPAID is a(n)

    • A.

      Optional implementation of VAST

    • B.

      Required implementation of VAST

    • C.

      Not supported on some bid requests

    • D.

      A and C

    Correct Answer
    D. A and C
    Explanation
    VPAID is an optional implementation of VAST (Video Ad Serving Template) and is also not supported on some bid requests. This means that VPAID can be implemented in addition to VAST, but it is not mandatory. Additionally, there are some bid requests where VPAID is not supported. Therefore, the correct answer is A and C.

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  • 3. 

    AppNexus VAST Check is a feature intended for __________.

    • A.

      Inline VAST

    • B.

      Validating VPAID

    • C.

      Wrapper VAST

    • D.

      B and C

    Correct Answer
    C. Wrapper VAST
    Explanation
    AppNexus VAST Check is a feature intended for validating Wrapper VAST. Wrapper VAST is a type of VAST (Video Ad Serving Template) that allows for the inclusion of multiple VAST tags within a single wrapper tag. The AppNexus VAST Check feature helps to ensure that the Wrapper VAST is functioning correctly and that all the included VAST tags are valid and compatible with the AppNexus platform.

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  • 4. 

    What video formats and monetization does the Alpha Video SSP support?

    • A.

      Instream and outstream mediation

    • B.

      Instream and outstream RTB and mediation

    • C.

      Instream and outstream RTB

    • D.

      Instream RTB and outstream mediation

    Correct Answer
    B. Instream and outstream RTB and mediation
    Explanation
    The correct answer is "Instream and outstream RTB and mediation". This means that the Alpha Video SSP supports both instream and outstream video formats, as well as real-time bidding (RTB) and mediation. Instream refers to video ads that are played within the content of a video, while outstream refers to video ads that are displayed outside of video content, such as in a banner or interstitial format. RTB allows for the buying and selling of ad impressions in real-time auctions, while mediation refers to the process of optimizing and managing ad inventory from multiple ad networks.

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  • 5. 

    What type of video latency do publishers often see for video advertising?

    • A.

      Between one to three seconds

    • B.

      Between 10 to 900 milliseconds

    • C.

      Between three to 20 seconds

    • D.

      Between 10 to 20 seconds

    Correct Answer
    C. Between three to 20 seconds
    Explanation
    Publishers often see video latency between three to 20 seconds for video advertising. This means that there can be a delay of up to 20 seconds between when the video ad is requested and when it actually starts playing. Video latency can occur due to various factors such as network congestion, slow server response times, or the need for buffering. This delay can impact the user experience and may lead to frustration or abandonment of the video ad.

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  • 6. 

    What user contexts does the Alpha Video SSP support?

    • A.

      Desktop video only

    • B.

      Desktop video, mobile web video, and mobile app video (SDK)

    • C.

      Mobile app video (SDK) only

    • D.

      Mobile web video and mobile app video (SDK)

    Correct Answer
    B. Desktop video, mobile web video, and mobile app video (SDK)
    Explanation
    The Alpha Video SSP supports multiple user contexts, including desktop video, mobile web video, and mobile app video (SDK). This means that users can access and view videos through the Alpha Video SSP on their desktop computers, mobile web browsers, and mobile apps that have integrated the Alpha Video SDK.

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  • 7. 

    How could a publisher monetize their site with video demand if they have no video content and no video player?

    • A.

      Instream

    • B.

      Instream and Outstream

    • C.

      Outstream

    • D.

      Instream but only using mediation

    Correct Answer
    C. Outstream
    Explanation
    Outstream is the correct answer because it allows publishers to monetize their site with video demand even if they have no video content and no video player. Outstream video ads are placed within non-video ad placements, such as in between paragraphs of text or within a slideshow, allowing publishers to generate revenue from video ads without the need for video content or a video player.

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  • 8. 

    Which of the following are statements to handle objections related to Google’s TrueView offering in YouTube?

    • A.

      The name TrueView is misleading, it does not actually measure viewability or viewable completions.

    • B.

      Paying only for TrueView is more expensive than not using it.

    • C.

      TrueView charges for impressions when users skip ads.

    • D.

      All of the above are satisfactory arguments agains TrueView.

    Correct Answer
    A. The name TrueView is misleading, it does not actually measure viewability or viewable completions.
    Explanation
    All of the above are satisfactory arguments against TrueView. The statement provides three objections related to Google's TrueView offering in YouTube. It highlights that the name TrueView is misleading as it does not measure viewability or viewable completions. It also mentions that paying only for TrueView is more expensive than not using it. Lastly, it states that TrueView charges for impressions when users skip ads. Therefore, all of these objections can be used to argue against TrueView.

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  • 9. 

    Which of the following is not a current value proposition of our video offering?

    • A.

      Lower take rates

    • B.

      Increased efficiencies by consolidating all digital advertising activity in a single platform

    • C.

      Real time insights using streaming LLD

    • D.

      Higher than average cookie match rates

    Correct Answer
    C. Real time insights using streaming LLD
    Explanation
    The correct answer is "Real time insights using streaming LLD". This means that real-time insights using streaming LLD is a current value proposition of our video offering.

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  • 10. 

    Which of the following statements about rotating video creatives is false?

    • A.

      Rotating creatives are not allowed by any of the major Video SSP partners we work with.

    • B.

      Rotating creatives typically require a VPAID component to enable the rotating functionality.

    • C.

      Rotating creatives can drastically increase page latency.

    • D.

      Rotating creatives can only rotate between ads for a single brand.

    Correct Answer
    D. Rotating creatives can only rotate between ads for a single brand.
    Explanation
    Rotating creatives can actually rotate between ads for multiple brands, not just a single brand.

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  • 11. 

    Which of the following features is available for all clients to use for video buying today?

    • A.

      Creative hosting in Console

    • B.

      Targeting outstream inventory

    • C.

      Reporting on playback method

    • D.

      Automatically add in a skip tracking event to all 3rd party creatives

    Correct Answer
    C. Reporting on playback method
    Explanation
    The correct answer is "Reporting on playback method". This feature allows all clients to track and analyze the playback method of their video ads. It provides valuable insights into how the video ads are being viewed by the audience, whether it is autoplay, click-to-play, or other methods. This information helps clients optimize their video buying strategies and make data-driven decisions to maximize the effectiveness of their video campaigns.

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  • 12. 

    Which video SSP partner has significant skippable inventory on its exchange?

    • A.

      SpotXchange

    • B.

      Fyber

    • C.

      Rubicon

    • D.

      None of the above

    Correct Answer
    D. None of the above
    Explanation
    The question asks which video SSP partner has significant skippable inventory on its exchange. However, none of the options provided (SpotXchange, Fyber, Rubicon) fit this criteria. Therefore, the correct answer is "None of the above."

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  • 13. 

    Due to creative audit requirements on video SSPs, what cannot serve on this inventory?

    • A.

      Rotating creatives

    • B.

      Third-party VAST tags

    • C.

      VPAID creatives

    • D.

      Video bitrates below 1000 Kbps

    Correct Answer
    A. Rotating creatives
    Explanation
    Rotating creatives cannot serve on this inventory due to creative audit requirements on video SSPs. This means that the inventory does not allow for multiple creatives to be displayed in rotation. Instead, only a single creative can be served at a time.

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  • 14. 

    What recently changed about video SSP inventory?

    • A.

      AppNexus signed and closed two SSP deals in the last month.

    • B.

      A major inventory source was removed from one or more video partners

    • C.

      Suspicious, high-volume domains were blacklisted.

    • D.

      All of the above

    Correct Answer
    D. All of the above
    Explanation
    Recently, there have been three changes in video SSP inventory. Firstly, AppNexus signed and closed two SSP deals in the last month. Secondly, a major inventory source was removed from one or more video partners. Lastly, suspicious, high-volume domains were blacklisted. Therefore, the correct answer is "All of the above."

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  • 15. 

    What is a unique issue or limitation with our Adap.tv integration?

    • A.

      Video playback methods cannot be targeted or reported on

    • B.

      They've discontinued their adserver business, removing nearly all inventory from the platform

    • C.

      Their inventory is not broken out into publishers & placements

    • D.

      Supporting their custom integration requires specialized knowledge

    Correct Answer
    C. Their inventory is not broken out into publishers & placements
    Explanation
    The unique issue or limitation with our Adap.tv integration is that their inventory is not broken out into publishers & placements. This means that we cannot specifically target or report on video playback methods based on publishers or placements within the Adap.tv platform.

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  • 16. 

    What is the correct setup for a VAST creative in console that will allow the Video: Standard VAST media type to appear?

    • A.

      Type: Third Party Creative, Format: Third Party Tag, Tag Type: HTML

    • B.

      Type: Third Party Creative, Format: Third Party URL, Output Type: XML

    • C.

      Type: Third Party Creative, Format: Third Party URL, Output Type: HTML

    • D.

      Type: Hosted Creative, Format: swf File

    Correct Answer
    B. Type: Third Party Creative, Format: Third Party URL, Output Type: XML
  • 17. 

    At what point are impressions counted for VAST creatives?

    • A.

      When the creative wins the auction.

    • B.

      When the creative content is delivered to the page.

    • C.

      When the AppNexus impression tracker from our VAST wrapper is fired by the player.

    • D.

      When the video has fully completed.

    Correct Answer
    C. When the AppNexus impression tracker from our VAST wrapper is fired by the player.
    Explanation
    Impressions for VAST creatives are counted when the AppNexus impression tracker from the VAST wrapper is fired by the player. This means that the impression is counted when the player detects and triggers the impression tracker, indicating that the creative has been successfully delivered and displayed to the user. The other options, such as when the creative wins the auction or when the video has fully completed, are not accurate points for counting impressions in VAST creatives.

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  • 18. 

    Which of the following creative attributes is likely to drastically limit delivery across all SSPs?

    • A.

      Creative has self-classified audit status.

    • B.

      Creative is not skippable.

    • C.

      Creative has a duration of 10 seconds.

    • D.

      Creative contains both a secure and non-secure version.

    Correct Answer
    A. Creative has self-classified audit status.
    Explanation
    Having a creative with self-classified audit status is likely to drastically limit delivery across all SSPs. This is because self-classified audit status means that the creative has not been verified or approved by a third-party verification system. SSPs often prioritize verified and trusted creatives to ensure brand safety and prevent fraudulent or inappropriate content from being delivered. Therefore, a self-classified audit status may result in the creative being flagged or blocked by SSPs, leading to limited delivery opportunities.

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  • 19. 

    Avg. US CPMs for exchange traded video fall into what following range?

    • A.

      $3-$8

    • B.

      $0.50-$1

    • C.

      $20-$30

    • D.

      $1-$3

    Correct Answer
    A. $3-$8
    Explanation
    The correct answer is $3-$8. This range represents the average CPMs (cost per thousand impressions) for exchange traded video in the US. CPM is a common metric used in advertising to measure the cost of reaching a thousand viewers or impressions. The given range suggests that the average cost for video advertising falls between $3 and $8 per thousand impressions in the US.

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  • 20. 

    Which Video Targeting parameters will receive no delivery?

    • A.

      Specific Player Size; ‘Small'

    • B.

      Position; ‘Mid-Roll’ or ‘Post-Roll'

    • C.

      Initiation Method; ‘Auto-play, Sound Unknown' or 'Mouse-over'

    • D.

      All of the above

    Correct Answer
    C. Initiation Method; ‘Auto-play, Sound Unknown' or 'Mouse-over'
    Explanation
    The video targeting parameters that will receive no delivery are the ones related to the initiation method. If the video is set to auto-play, sound unknown, or mouse-over, it will not receive any delivery. This means that the video will not start playing automatically, the sound status is unknown, or the video will not play when the user hovers over it. These initiation methods may not be preferred by advertisers or may not be compatible with the platform or device where the video is being displayed, leading to no delivery.

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  • 21. 

    Which best characterizes AppNexus's target buyer base in H1 2016?

    • A.

      TV buyers who purchase directly from broadcasters

    • B.

      Digital buyers who use Doubleclick Bid Manager

    • C.

      Digital buyers who purchase OTT (over-the-top box) inventory.

    • D.

      TV buyers who use Videology & TubeMogul

    Correct Answer
    B. Digital buyers who use Doubleclick Bid Manager
    Explanation
    In H1 2016, AppNexus's target buyer base was primarily composed of digital buyers who used Doubleclick Bid Manager. This suggests that AppNexus focused on attracting and catering to buyers who utilized this specific digital advertising platform for their purchasing needs during that time period.

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  • 22. 

    Which best characterizes a TV buyer's goals?

    • A.

      Impression-based target on 3rd party data segment

    • B.

      Clickthrough rate target to drive online conversions

    • C.

      GRP target within an age/gender demographic

    • D.

      All of the above are common TV buyer goals

    Correct Answer
    C. GRP target within an age/gender demographic
    Explanation
    A TV buyer's goals are best characterized by a GRP (Gross Rating Point) target within a specific age/gender demographic. GRP is a metric used to measure the reach and frequency of a TV advertisement, and targeting a specific age/gender demographic helps ensure that the ad reaches the intended audience. This goal focuses on reaching a certain number of viewers within a specific demographic group, rather than impressions or clickthrough rates, which are more relevant for online advertising.

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  • 23. 

    Which of the following is not true?

    • A.

      TV budgets shrunk from 2000-2015

    • B.

      Radio budgets shrunk from 2000-2015

    • C.

      Newspaper budgets shrunk from 2000-2015

    • D.

      All of the above are true

    Correct Answer
    A. TV budgets shrunk from 2000-2015
    Explanation
    The given answer states that TV budgets did not shrink from 2000-2015. This means that the budgets allocated for television advertising remained the same or increased during this time period.

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  • 24. 

    FreeWheel is

    • A.

      A part of the Verizon-AOL conglomerate

    • B.

      A buy-side platform (DSP) used by top TV buyers on their digital media buys.

    • C.

      A leading publisher ad server & SSP used by broadcasters to operate their digital media properties.

    • D.

      All of the above

    Correct Answer
    C. A leading publisher ad server & SSP used by broadcasters to operate their digital media properties.
    Explanation
    FreeWheel is a leading publisher ad server & SSP used by broadcasters to operate their digital media properties. This means that FreeWheel provides the technology and platform for broadcasters to serve ads on their digital media properties, such as websites or streaming services. It allows broadcasters to manage and optimize their ad inventory, target specific audiences, and generate revenue from their digital content.

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  • 25. 

    Which of the following does not appear on the H1 (Q1+Q2) buy-side roadmap for client delivery?

    • A.

      Forecasting & planning tools

    • B.

      Nielsen DAR & comScore VCE integrations

    • C.

      GRP Optimization

    • D.

      None of the above appear on H1 roadmap

    Correct Answer
    D. None of the above appear on H1 roadmap
    Explanation
    The correct answer is "None of the above appear on H1 roadmap." This means that all of the options listed (Forecasting & planning tools, Nielsen DAR & comScore VCE integrations, GRP Optimization) are not included in the H1 (Q1+Q2) buy-side roadmap for client delivery.

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