Which Star Wars Marketing Persona Are You?

7 Questions | Total Attempts: 68

Please wait...
Which Star Wars Marketing Persona Are You?

Digital Radish has sensed a disturbance in the marketing force: the release of the latest Star Wars film, The Force Awakens, is the biggest promotional marketing campaign in the history of cinema!Take our quiz to find out which Star Wars character fits your marketing persona: will you be a wise marketer like Yoda?


Questions and Answers
  • 1. 
    A high-profile marketing opportunity is offered to you. What do you say?
    • A. 

      Great, let’s go

    • B. 

      This will bring me more power

    • C. 

      Sounds good, if it will help out the company, I’ll go

    • D. 

      Calculations indicate that this would be a good opportunity

    • E. 

      Do. Or do not. There is no try

  • 2. 
    When managing a team you...
    • A. 

      Give advice, use the force

    • B. 

      I don’t manage, I am here to provide information

    • C. 

      I’m not very experienced, but I would make sure everyone is engaged

    • D. 

      Have absolute power. Anyone who disagrees with my views will feel my wrath

    • E. 

      Take the lead, get the team to muck in and then jump to lightspeed

  • 3. 
    When working to a tight deadline, you’re most likely to say...
    • A. 

      I have calculated how long it will take me to complete the task, so it is completed ahead of schedule

    • B. 

      No problem, just give me a minute…

    • C. 

      I don’t work to deadlines, deadlines work for me

    • D. 

      Patience you must have, my young padawan

    • E. 

      I will try my best to get it done

  • 4. 
    How are your client relationships?
    • A. 

      Keep low profile I do, but everyone knows who I am

    • B. 

      Ok, if there’s a problem, I will listen to their side of the story: I don’t shoot first (usually)

    • C. 

      Excellent, I’m an expert in human relations

    • D. 

      I work hard to make sure everyone is happy and well informed

    • E. 

      I can hide information for my own benefit e.g. I am your father

  • 5. 
    How do you behave on social media?
    • A. 

      I’m a social observer – I read feeds, but don’t interact: I have minions to do that for me

    • B. 

      I impart wise information and teach the ways of the force

    • C. 

      Use it to network and connect

    • D. 

      I share lots of stats

    • E. 

      I like to join conversations, share the new things I’m learning

  • 6. 
    How are you at handling data?
    • A. 

      Go on gut instinct – never tell me the odds!

    • B. 

      Use the force I do

    • C. 

      Excellent, it is one of my primary functions

    • D. 

      Creative with data – still learning how to use it, but try to use my initiative

    • E. 

      Data is important: you need to be data-focused to drive results

  • 7. 
    What’s your favourite marketing method?
    • A. 

      PPC/SEO: data driven search gets results

    • B. 

      Whitepapers and reports let everyone know my message clearly, there is no doubting the power of my information

    • C. 

      Social media is new and exciting and reaches lots of people

    • D. 

      The force is all around: digital marketing is everywhere

    • E. 

      Good old-fashioned direct mail gets the job done

Back to Top Back to top