# Mp Ch Digi Quiz

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Mediaplanet
Community Contributor
Quizzes Created: 1 | Total Attempts: 66
Questions: 16 | Attempts: 66

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• 1.

### What is CTR?

• A.

Click through Rate

• B.

Click the Rate

• C.

• D.

Mouse Clicks

A. Click through Rate
Explanation
CTR stands for Click Through Rate. It is a metric used in digital advertising to measure the effectiveness of an ad campaign. CTR calculates the percentage of users who click on a specific ad or link, out of the total number of users who view it. A higher CTR indicates that the ad is compelling and relevant to the target audience, leading to more engagement and potential conversions. Therefore, CTR is a crucial metric for advertisers to assess the success of their campaigns and optimize their strategies accordingly.

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• 2.

### What is DR?

• A.

Drop Rare

• B.

Drop Rate

B. Drop Rate
Explanation
DR stands for Drop Rate. Drop Rate refers to the probability or frequency at which a specific item or loot drops from a particular source, such as defeating an enemy or opening a treasure chest in a video game. It indicates the likelihood of obtaining a particular item or reward, with a higher drop rate indicating a higher chance of obtaining the desired item.

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• 3.

• A.

Superbanner

• B.

Rectangle

• C.

Pop-Up

• D.

Flying Layer

• E.

Micro Bar

• F.

• G.

• H.

Sky Scraper

A. Superbanner
B. Rectangle
H. Sky Scraper
Explanation

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• 4.

• A.

• B.

• C.

• D.

Explanation
AdImpression refers to the act of displaying ad units. It is a metric used to measure the number of times an advertisement is shown on a webpage or mobile app. AdImpressions are important for advertisers as they indicate the reach and visibility of their ads. By displaying ad units, advertisers aim to capture the attention of the target audience and promote their products or services effectively.

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• 5.

### What is Mediaplanets Social Media Strategy?

• A.

To get the traffic from social sources

• B.

To buy the traffic from social sources

A. To get the traffic from social sources
Explanation
Mediaplanet's social media strategy is focused on obtaining traffic from social sources. This means that they aim to attract visitors to their website or platform through various social media channels such as Facebook, Twitter, Instagram, etc. By utilizing these platforms effectively, Mediaplanet can engage with their target audience, share valuable content, and drive traffic to their website or platform. This strategy is centered around leveraging the power of social media to increase visibility, reach, and ultimately, generate more traffic for Mediaplanet.

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• 6.

### What is Search Engine Optimization for? (multiple answers possible)

• A.

To get the organic traffic from Search Engines

• B.

To buy the traffic from Search Engines

• C.

To be listed on the top of the first page

• D.

A. To get the organic traffic from Search Engines
C. To be listed on the top of the first page
Explanation
Search Engine Optimization (SEO) is the practice of optimizing a website or webpage in order to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic traffic, which refers to the visitors who find the website through unpaid search results. By implementing various techniques such as keyword optimization, content creation, and link building, websites can improve their chances of appearing on the top of the first page of search engine results. This increased visibility can lead to higher organic traffic and ultimately improve the website's online presence.

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• 7.

### What Networks do we work with in CH? (multiple answers possible)

• A.

Taboola

• B.

Ligatus

• C.

Newsnet

• D.

Sprinkle

• E.

Digidee

• F.

Outbrain

• G.

Plista

C. Newsnet
F. Outbrain
G. Plista
Explanation
The given answer lists the networks that the company works with in CH, which are Newsnet, Outbrain, and Plista. These networks are likely partners or platforms that the company collaborates with to distribute or monetize their content.

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• 8.

### What is a domain?

• A.

Www.health.ch

• B.

Http://www.health.ch/cancer

• C.

Health.ch

• D.

Www

C. Health.ch
Explanation
A domain refers to the unique address used to identify a website on the internet. In this case, "health.ch" is the domain. It is the main part of a website's URL and typically represents the organization or entity that owns the website. The given examples include variations of URLs that can be associated with the domain, such as "www.health.ch" and "http://www.health.ch/cancer". The answer "health.ch" correctly identifies the domain in all the examples provided.

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• 9.

• A.

CPM (Cost per Mille)

• B.

CPC (Cost per Click)

• C.

• D.

CPO (Cost per Order)

A. CPM (Cost per Mille)
B. CPC (Cost per Click)
D. CPO (Cost per Order)
Explanation
The correct answer includes all the ad delivery forms mentioned in the question: CPM (Cost per Mille), CPC (Cost per Click), CPL (Cost per Lead), and CPO (Cost per Order). These are different pricing models used in online advertising to determine how advertisers are charged for their ads. CPM refers to the cost per thousand impressions, CPC is the cost per click, CPL is the cost per lead, and CPO is the cost per order. Each of these models has its own advantages and is used in different advertising campaigns based on the desired outcome and objectives.

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• 10.

• A.

True

• B.

False

A. True
Explanation

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• 11.

### Which kind of targets Mediaplanet can offer?

• A.

Geo

• B.

Marital status

• C.

Sex

• D.

Profession

• E.

Age

• F.

Interest

A. Geo
Explanation
Mediaplanet can offer geographical targets, meaning they can tailor their advertising campaigns to specific locations or regions. This allows them to reach a specific audience in a particular area, increasing the effectiveness and relevance of their advertisements. By targeting specific geographic locations, Mediaplanet can ensure that their messages reach the right people in the right places, maximizing the impact of their campaigns.

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• 12.

### What describes Geo targeting? (multiple answers possible)

• A.

Limitation to a country

• B.

Limitation to a region

• C.

Limitation to a city

• D.

Limitation to a city part

A. Limitation to a country
B. Limitation to a region
C. Limitation to a city
Explanation
Geo targeting refers to the practice of limiting the reach of a specific campaign or advertisement to a particular geographical area. This can be done by targeting a country, region, or city. By using geo targeting, advertisers can ensure that their message reaches the intended audience in a specific location, allowing for more effective and relevant marketing.

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• 13.

### Which delivery model does digital newspapers offer?

• A.

Cost per Mille

• B.

Cost per Million

• C.

Cost per Click

• D.

Cost per Show up

A. Cost per Mille
Explanation
Digital newspapers offer the delivery model of "Cost per Mille" (CPM). CPM refers to the cost per thousand impressions, where advertisers pay a fixed rate for every one thousand times their ad is displayed to users. This model is commonly used in digital advertising, including digital newspapers, to measure the cost efficiency of ad campaigns based on the number of impressions rather than clicks or other metrics.

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• 14.

### Which delivery model does networks offer?

• A.

Cost per Mille

• B.

Cost per Million

• C.

Cost per Click

• D.

Cost per Show up