Mp Ch Digi Quiz
.
- 1.What is CTR?
- A.
Click through Rate
- B.
Click the Rate
- C.
Clicks on the Ad
- D.
Mouse Clicks
- 2.What is DR?
- A.
Drop Rare
- B.
Drop Rate
- 3.Which Ad Forms does MP use? (multiple answers possible)
- A.
Superbanner
- B.
Rectangle
- C.
Pop-Up
- D.
Flying Layer
- E.
Micro Bar
- F.
Leaderboard
- G.
Video Ad
- H.
Sky Scraper
- 4.What is AdImpression?
- A.
Displaying of Ad units
- B.
Rotating of Ad units
- C.
Counting of Ad units
- D.
Integration of Ad units
- 5.What is Mediaplanets Social Media Strategy?
- A.
To get the traffic from social sources
- B.
To buy the traffic from social sources
- 6.What is Search Engine Optimization for? (multiple answers possible)
- A.
To get the organic traffic from Search Engines
- B.
To buy the traffic from Search Engines
- C.
To be listed on the top of the first page
- D.
To be shown in the advertisement column
- 7.What Networks do we work with in CH? (multiple answers possible)
- A.
Taboola
- B.
Ligatus
- C.
Newsnet
- D.
Sprinkle
- E.
Digidee
- F.
Outbrain
- G.
Plista
- 8.What is a domain?
- A.
Www.health.ch
- B.
Http://www.health.ch/cancer
- C.
Health.ch
- D.
Www
- 9.Which Ad delivery forms did you hear about? (multiple answers possible)
- A.
CPM (Cost per Mille)
- B.
CPC (Cost per Click)
- C.
CPL (Cost per Lead)
- D.
CPO (Cost per Order)
- 10.Google AdWords is Search and Network Advertisement
- A.
True
- B.
False
- 11.Which kind of targets Mediaplanet can offer?
- A.
Geo
- B.
Marital status
- C.
Sex
- D.
Profession
- E.
Age
- F.
Interest
- 12.What describes Geo targeting? (multiple answers possible)
- A.
Limitation to a country
- B.
Limitation to a region
- C.
Limitation to a city
- D.
Limitation to a city part
- 13.Which delivery model does digital newspapers offer?
- A.
Cost per Mille
- B.
Cost per Million
- C.
Cost per Click
- D.
Cost per Show up
- 14.Which delivery model does networks offer?
- A.
Cost per Mille
- B.
Cost per Million
- C.
Cost per Click
- D.
Cost per Show up
Questions: 10 | Attempts: 3411 | Last updated: Mar 22, 2022
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