Mp Ch Digi Quiz

16 Questions | Total Attempts: 61

SettingsSettingsSettings
Mp Ch Digi Quiz - Quiz

.


Questions and Answers
  • 1. 
    What is CTR?
    • A. 

      Click through Rate

    • B. 

      Click the Rate

    • C. 

      Clicks on the Ad

    • D. 

      Mouse Clicks

  • 2. 
    What is DR?
    • A. 

      Drop Rare

    • B. 

      Drop Rate

  • 3. 
    Which Ad Forms does MP use? (multiple answers possible)
    • A. 

      Superbanner

    • B. 

      Rectangle

    • C. 

      Pop-Up

    • D. 

      Flying Layer

    • E. 

      Micro Bar

    • F. 

      Leaderboard

    • G. 

      Video Ad

    • H. 

      Sky Scraper

  • 4. 
    What is AdImpression?
    • A. 

      Displaying of Ad units

    • B. 

      Rotating of Ad units

    • C. 

      Counting of Ad units

    • D. 

      Integration of Ad units

  • 5. 
    What is Mediaplanets Social Media Strategy?
    • A. 

      To get the traffic from social sources

    • B. 

      To buy the traffic from social sources

  • 6. 
    What is Search Engine Optimization for? (multiple answers possible)
    • A. 

      To get the organic traffic from Search Engines

    • B. 

      To buy the traffic from Search Engines

    • C. 

      To be listed on the top of the first page

    • D. 

      To be shown in the advertisement column

  • 7. 
    What Networks do we work with in CH? (multiple answers possible)
    • A. 

      Taboola

    • B. 

      Ligatus

    • C. 

      Newsnet

    • D. 

      Sprinkle

    • E. 

      Digidee

    • F. 

      Outbrain

    • G. 

      Plista

  • 8. 
    What is a domain?
    • A. 

      Www.health.ch

    • B. 

      Http://www.health.ch/cancer

    • C. 

      Health.ch

    • D. 

      Www

  • 9. 
    Which Ad delivery forms did you hear about? (multiple answers possible)
    • A. 

      CPM (Cost per Mille)

    • B. 

      CPC (Cost per Click)

    • C. 

      CPL (Cost per Lead)

    • D. 

      CPO (Cost per Order)

  • 10. 
    Google AdWords is Search and Network Advertisement
    • A. 

      True

    • B. 

      False

  • 11. 
    Which kind of targets Mediaplanet can offer?
    • A. 

      Geo

    • B. 

      Marital status

    • C. 

      Sex

    • D. 

      Profession

    • E. 

      Age

    • F. 

      Interest

  • 12. 
    What describes Geo targeting? (multiple answers possible)
    • A. 

      Limitation to a country

    • B. 

      Limitation to a region

    • C. 

      Limitation to a city

    • D. 

      Limitation to a city part

  • 13. 
    Which delivery model does digital newspapers offer?
    • A. 

      Cost per Mille

    • B. 

      Cost per Million

    • C. 

      Cost per Click

    • D. 

      Cost per Show up

  • 14. 
    Which delivery model does networks offer?
    • A. 

      Cost per Mille

    • B. 

      Cost per Million

    • C. 

      Cost per Click

    • D. 

      Cost per Show up

Back to Top Back to top