Ad Sense Preliminary Round

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| By Marcell2017
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Marcell2017
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Quizzes Created: 1 | Total Attempts: 93
Questions: 15 | Attempts: 93

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Ad Sense Preliminary Round - Quiz

Questions and Answers
  • 1. 

    This clipping was a part of an ad campaign of which of the following product?

    • A.

      Pepsi

    • B.

      Sprite

    • C.

      Coca Cola

    • D.

      Fanta

    Correct Answer
    C. Coca Cola
    Explanation
    The given question asks about the product that the clipping was a part of an ad campaign for. The correct answer is Coca Cola.

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  • 2. 

    ​Gorilla in the below clipping helped which of the following brands to win the Film Grand Prix Lion at Cannes Lions, the most prestigious prize within the advertising community?

    • A.

      Oreo

    • B.

      Dairy Milk

    • C.

      Snickers

    • D.

      NesCafe

    Correct Answer
    B. Dairy Milk
    Explanation
    Dairy Milk won the Film Grand Prix Lion at Cannes Lions with the help of the gorilla in the clipping.

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  • 3. 

    Who among the following said, "The consumer is not a moron. She is your wife"? 

    • A.

      Philips Kotler

    • B.

      John Ogilvy

    • C.

      Martin Sorrel

    • D.

      Alyque Padamsee

    Correct Answer
    B. John Ogilvy
    Explanation
    John Ogilvy is the correct answer because he is the one who said, "The consumer is not a moron. She is your wife." This quote emphasizes the importance of understanding and respecting the consumer, recognizing that they are intelligent individuals who should not be underestimated or patronized. It highlights the need for marketers to consider the consumer's perspective, preferences, and needs in order to effectively connect and engage with them.

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  • 4. 

    “Aur Dikhao” was the advertising campaign for which of the following brands?

    • A.

      Quikr

    • B.

      Myntra

    • C.

      Jabong

    • D.

      Amazon

    Correct Answer
    D. Amazon
    Explanation
    "Aur Dikhao" was the advertising campaign for Amazon. This campaign was known for its catchy jingle and humorous advertisements, where customers would ask for various products and the response would always be "Aur Dikhao" (Show me more). This campaign helped to establish Amazon as a popular and customer-centric e-commerce brand in India.

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  • 5. 

    Ad film 'Da Da Ding' starring women athletes was a part of marketing campaign for which of the following:

    • A.

      Puma

    • B.

      Nike

    • C.

      Reebok

    • D.

      Adidas

    Correct Answer
    B. Nike
    Explanation
    The correct answer is Nike. The ad film "Da Da Ding" featuring women athletes was a part of Nike's marketing campaign. This campaign aimed to empower and inspire women in sports by showcasing their strength and determination. Nike has been known for its focus on promoting inclusivity and diversity in sports, and this ad film was a reflection of their brand values.

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  • 6. 

    ​The below clipping was a part of an ad campaign of which of the following products:

    • A.

      Burger King

    • B.

      Taco Bell

    • C.

      Papa John

    • D.

      McDonalds

    Correct Answer
    A. Burger King
    Explanation
    The given ad campaign is for Burger King.

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  • 7. 

    The below clipping was a part of an ad campaign of which of the following brands:

    • A.

      Volkswagen

    • B.

      Audi

    • C.

      Mercedes

    • D.

      Rolls-Royce

    Correct Answer
    A. Volkswagen
    Explanation
    The given clipping is a part of an ad campaign for Volkswagen.

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  • 8. 

    'Quality first, cost second' is used by which pen company?

    • A.

      Luxor

    • B.

      ADD Gel

    • C.

      Cello

    • D.

      Oliver

    Correct Answer
    B. ADD Gel
    Explanation
    ADD Gel is the pen company that follows the principle of "Quality first, cost second". This means that their primary focus is on providing high-quality pens to their customers, prioritizing the overall quality of their products over cost considerations. By emphasizing quality, ADD Gel aims to deliver pens that are durable, reliable, and offer a superior writing experience.

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  • 9. 

    'Prepared to be watched' is used by which cycle company?

    • A.

      TI Cycles

    • B.

      Avon Cycles

    • C.

      Hero Cycles

    • D.

      BSA

    Correct Answer
    D. BSA
    Explanation
    The phrase "Prepared to be watched" is a tagline used by BSA, a cycle company. This tagline suggests that BSA cycles are designed to be visually appealing and attract attention.

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  • 10. 

    ‘Yeh toh humare gaon mein bhi milta hai’ is used by which company?

    • A.

      Uncle Chips

    • B.

      Kurkure

    • C.

      Lays

    • D.

      Bingo

    Correct Answer
    D. Bingo
    Explanation
    The phrase "Yeh toh humare gaon mein bhi milta hai" is a popular tagline used by the company Bingo. This tagline emphasizes that Bingo snacks are not only available in urban areas but also in rural areas, highlighting their widespread availability and popularity.

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  • 11. 

    ​The below clipping was a part of an ad campaign of which of the following products:

    • A.

      Lee

    • B.

      Levis

    • C.

      Tommy Hilfiger

    • D.

      Wrangler

    Correct Answer
    B. Levis
    Explanation
    The given clipping is a part of an ad campaign for Levis.

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  • 12. 

    This brand has faced a ban on one of its controversial ad and is currently endorsed by ‘Khan’ actor. Also the debut of this ad series was endorsed by another ‘Khan’ in acting/modeling. Name the brand.

    • A.

      Lux Cozy

    • B.

      Amul Macho

    • C.

      Rupa Frontline

    • D.

      Jockey

    Correct Answer
    B. Amul Macho
    Explanation
    Amul Macho is the correct answer because it is a brand that has faced a ban on one of its controversial ads. It is currently endorsed by a Bollywood actor with the last name "Khan." Additionally, the debut of the ad series was endorsed by another popular Khan in the acting and modeling industry.

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  • 13. 

    This is the advertisement of:

    • A.

      World Wildlife Fund

    • B.

      United Nations Environment Programme (UNEP)

    • C.

      World Nature Organisation

    • D.

      Global Environment Facility

    Correct Answer
    A. World Wildlife Fund
    Explanation
    The correct answer is World Wildlife Fund. The advertisement is likely promoting an organization that focuses on wildlife conservation and environmental protection. The World Wildlife Fund is well-known for its efforts in protecting endangered species and their habitats, making it the most suitable option among the given choices.

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  • 14. 

    Advertisement for which magazine?​

    • A.

      The Economist

    • B.

      Bloomberg Business Week

    • C.

      Financial Times

    • D.

      Forbes

    Correct Answer
    A. The Economist
    Explanation
    The correct answer is The Economist because it is the only option listed that is a magazine. Bloomberg Business Week, Financial Times, and Forbes are all reputable publications, but they are not specifically referred to as magazines in the question. Therefore, The Economist is the most appropriate choice based on the information provided.

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  • 15. 

    Connect the following images with a brand:

    • A.

      Mirinda

    • B.

      Thums Up

    • C.

      Coke

    • D.

      Pepsi

    Correct Answer
    D. Pepsi
    Explanation
    The correct answer is Pepsi because Pepsi is a well-known brand that is associated with the other three images mentioned (Mirinda, Thums Up, and Coke). Pepsi is a popular carbonated soft drink brand that competes with Coke in the market. Mirinda and Thums Up are also carbonated soft drinks that are owned by the same company as Pepsi, which is PepsiCo. Therefore, Pepsi is the brand that connects all the given images.

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