Digital Advertising Quiz

10 Questions | Total Attempts: 477

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Advertising Quizzes & Trivia

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Questions and Answers
  • 1. 
    What is a unique user?
    • A. 

      An individual computer that accesses a website.

    • B. 

      A person that looks at the homepage of a website.

    • C. 

      Someone that clicks on an ad.

    • D. 

      A really weird dude.

  • 2. 
    Which of the following is NOT a creative best practice?
    • A. 

      Including all the product/offer details in the ad

    • B. 

      Using multiple creatives

    • C. 

      Using a strong call-to-action

    • D. 

      Linking the ad to a relevant webpage

  • 3. 
    What is the size of a medium rectangle ad?
    • A. 

      425x600

    • B. 

      300x250

    • C. 

      728x90

    • D. 

      300x100

  • 4. 
    What is SEM?
    • A. 

      Standard Email Microsite

    • B. 

      Simple Ethernet Management

    • C. 

      Search Engine Marketing

    • D. 

      Spectacular Eskimo Moshing

  • 5. 
    What is a banner?
    • A. 

      A leaderboard

    • B. 

      An online display advertisement

    • C. 

      300x250

  • 6. 
    What is the main value proposition for Yahoo! Behavioral Targeting?
    • A. 

      The right targeting, to the right advertiser, at the right time.

    • B. 

      The right message, to the right user, at the right time.

    • C. 

      The right website, the right ads, the right package.

    • D. 

      "You Got It (The Right Stuff)" is my favorite New Kids on the Block song.

  • 7. 
    What is a click thru?
    • A. 

      The result of a user searching for a business on a search engine.

    • B. 

      The action of clicking on an ad and being linked to another webpage.

    • C. 

      Receiving a text message from a local business.

  • 8. 
    If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?
    • A. 

      EDeal

    • B. 

      SEM

    • C. 

      Mobile subscription

    • D. 

      Run-of-site banner campaign

  • 9. 
    What are the advantages of using Rich Media? Select all that apply
    • A. 

      Visually stunning ads

    • B. 

      May annoy users

    • C. 

      Interactive

    • D. 

      Larger space to communicate information

  • 10. 
    Run of Site and Run of Network advertising
    • A. 

      Displays only on specific pages

    • B. 

      Displays only to consumers with specific behaviors

    • C. 

      Displays on any page of a website or network

    • D. 

      Displays next to relevant content only