Digital Advertising Quiz

10 Questions | By Kimmeng | Updated: Jun 10, 2015 | Attempts: 643

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1.

What is a unique user?
- A.
  
  An individual computer that accesses a website.
- B.
  
  A person that looks at the homepage of a website.
- C.
  
  Someone that clicks on an ad.
- D.
  
  A really weird dude.
Correct Answer
A. An individual computer that accesses a website.

Explanation
A unique user (UU) is "An IP address plus a further identifier. The term "unique visitor" may be used instead of "unique user" but both terms have essentially the same meaning. Sites may use User Agent, Cookie and/or Registration ID.

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2.

Which of the following is NOT a creative best practice?
- A.
  
  Including all the product/offer details in the ad
- B.
  
  Using multiple creatives
- C.
  
  Using a strong call-to-action
- D.
  
  Linking the ad to a relevant webpage
Correct Answer
A. Including all the product/offer details in the ad

Explanation
Adding too much information makes the ad cluttered and does not entice the user to click for more information.

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3.

What is the size of a medium rectangle ad?
- A.
  
  425x600
- B.
  
  300x250
- C.
  
  728x90
- D.
  
  300x100
Correct Answer
B. 300x250

Explanation
Medium rectangle is one of the most encountered ad unit. Ad size is 300 X 250 pixels. Medium rectangle belongs to IAB guidelines portfolio and his universal ad package.

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4.

What is SEM?
- A.
  
  Standard Email Microsite
- B.
  
  Simple Ethernet Management
- C.
  
  Search Engine Marketing
- D.
  
  Spectacular Eskimo Moshing
Correct Answer
C. Search Engine Marketing

Explanation
Search Engine Marketing is the practice of buying paid search listings.

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5.

What is a banner?
- A.
  
  A leaderboard
- B.
  
  An online display advertisement
- C.
  
  300x250
Correct Answer
B. An online display advertisement

Explanation
A leaderboard and a 300x250 are TYPES of banners, but referred to by different names.

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6.

What is the main value proposition for Yahoo! Behavioral Targeting?
- A.
  
  The right targeting, to the right advertiser, at the right time.
- B.
  
  The right message, to the right user, at the right time.
- C.
  
  The right website, the right ads, the right package.
- D.
  
  "You Got It (The Right Stuff)" is my favorite New Kids on the Block song.
Correct Answer
B. The right message, to the right user, at the right time.

Explanation
Yahoo! can run behavioral targeting categories to help meet our clients' needs.

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7.

What is a click thru?
- A.
  
  The result of a user searching for a business on a search engine.
- B.
  
  The action of clicking on an ad and being linked to another webpage.
- C.
  
  Receiving a text message from a local business.
Correct Answer
B. The action of clicking on an ad and being linked to another webpage.

Explanation
Explanation
When a user clicks on an ad, it will direct them to the advertiser's website or a landing page that we build custom for that campaign.

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8.

If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?
- A.
  
  EDeal
- B.
  
  SEM
- C.
  
  Mobile subscription
- D.
  
  Run-of-site banner campaign
Correct Answer
C. Mobile subscription

Explanation
You could also offer them a Mobile coupon, which is a one-time redemption of a coupon when someone texts a keyword to 22411

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9.

What are the advantages of using Rich Media? Select all that apply
- A.
  
  Visually stunning ads
- B.
  
  May annoy users
- C.
  
  Interactive
- D.
  
  Larger space to communicate information
Correct Answer(s)
A. Visually stunning ads
C. Interactive
D. Larger space to communicate information

Explanation
Rich media ads include sliding billboards, peelbacks and expandable ad units.

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10.

Run of Site and Run of Network advertising
- A.
  
  Displays only on specific pages
- B.
  
  Displays only to consumers with specific behaviors
- C.
  
  Displays on any page of a website or network
- D.
  
  Displays next to relevant content only
Correct Answer
C. Displays on any page of a website or network

Explanation
Run of site and Run of Network will randomly deliver ads across a specific site or list of sites without preference for content.

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Current Version
Jun 10, 2015

Quiz Edited by
ProProfs Editorial Team
Jun 10, 2015

Quiz Created by
Kimmeng

Digital Advertising Quiz

What is a unique user?

Which of the following is NOT a creative best practice?

What is the size of a medium rectangle ad?

What is SEM?

What is a banner?

What is the main value proposition for Yahoo! Behavioral Targeting?

What is a click thru?

If my client, a restaurant, wants to regularly send Happy Hour specials to their customers on their cell phones, what should I offer them?

What are the advantages of using Rich Media? Select all that apply

Run of Site and Run of Network advertising