Newsletter Marketing

15 Questions | Total Attempts: 64

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Marketing Quizzes & Trivia

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Questions and Answers
  • 1. 
    What are the 8 ways newsletters can grow the bottom line of a business?
    • A. 

      Increase the length of time the average customer does business with clients, in turn, increasing their profits on every new and existing customer

    • B. 

      Stay top of mind

    • C. 

      Newsletters are cheaper than email

    • D. 

      It is far easier to sell more to existing customers than it is to find new customers

    • E. 

      Build client's expert/celebrity status

    • F. 

      Build relationships using newsletters

    • G. 

      Show your friends how cool you are

    • H. 

      Newsletters help build client's brand

    • I. 

      Newsletters have staying power

    • J. 

      Newsletters have pass-around value

  • 2. 
    Why is it important for a newsletter to mail monthly?
    • A. 

      Build a steady relationship.

    • B. 

      Businesses must be dependable.

    • C. 

      Businesses shouldn’t only contact people when they need something.

    • D. 

      All of the above.

  • 3. 
    True or false: Clients should include obvious advertising in their newsletters.
    • A. 

      True

    • B. 

      False

  • 4. 
    What can a client use to include advertising in a newsletter?
    • A. 

      Coupon on page 4

    • B. 

      Brainwashing

    • C. 

      FSI

    • D. 

      None of the above

  • 5. 
    How can a client use a celebrity in their newsletter?
    • A. 

      Have a celebrity endorse their newsletter

    • B. 

      Tell the story of how they met a celebrity

    • C. 

      Get a celebrity to feature the newsletter on their reality show

  • 6. 
    What is the personal story Shaun shared in TNP’s newsletter that was hard for him to write?
    • A. 

      He once had a hot dog stand called "Woody's Hotdogs"

    • B. 

      The first newsletter he ever wrote was boring

    • C. 

      His son, Jeremiah, stopped breathing for 3 ½ min when he was less than a year old

  • 7. 
    Which of the following is NOT one of the 6 areas of design that make newsletters successful?
    • A. 

      Masthead and footer

    • B. 

      Newsletter tagline

    • C. 

      Printing in black and white

  • 8. 
    What are the 5 ways a client can use a newsletter to grow their business?
    • A. 

      Cold mail the newsletter

    • B. 

      Distribute copies to other businesses that have similar customers/waiting rooms

    • C. 

      Mail to prospects and include an offer

    • D. 

      Use the newsletter as another touch mechanism within a direct mail campaign

    • E. 

      Reactivate former customers

    • F. 

      Give a newsletter away to everyone they meet

  • 9. 
    What was the biggest mistake Shaun made with his first ever newsletter?
    • A. 

      Printed too many

    • B. 

      Didn't mail to the right people

    • C. 

      Boring content

  • 10. 
    Who was the doctor that received a referral because his newsletter was passed around?
    • A. 

      Dr. Aldus Hill

    • B. 

      Dr. Meredith Grey

    • C. 

      Dr. Aldon Hilton

    • D. 

      Dr. Kerry White-Brown

  • 11. 
    What was the result of that referral for the doctor?
    • A. 

      Referral spent over $8,000 with the client

    • B. 

      The client married the referral

    • C. 

      Referral purchased stock in the client's business

  • 12. 
    True or false: The average read time for an email is 15-20 seconds.
    • A. 

      True

    • B. 

      False

  • 13. 
    What are the top 6 mistakes people make when publishing a newsletter?
    • A. 

      Mailing to prospects

    • B. 

      Not publishing monthly

    • C. 

      Being boring

    • D. 

      Not mailing to the whole list

    • E. 

      Poor design

    • F. 

      Putting too much personal information into the newsletter

    • G. 

      Giving up too soon

    • H. 

      Allowing other people to advertise in the newsletter

  • 14. 
    Where did Shaun first hear about being a better pointer?
    • A. 

      Dan Kennedy

    • B. 

      Lee Milteer

    • C. 

      Infusionsoft

    • D. 

      Dave Ramsey

  • 15. 
    What is Shaun’s challenge to the readers of the book?
    • A. 

      Buy one year of newsletters

    • B. 

      Take action

    • C. 

      Run a marathon

    • D. 

      Go to school to become a designer