SEO Ultimate Knowledge Quiz! Trivia

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Quizzes Created: 1 | Total Attempts: 96
Questions: 58 | Attempts: 96

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SEO Ultimate Knowledge Quiz! Trivia - Quiz

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Questions and Answers
  • 1. 

    What does SEO stand for?

    Explanation
    SEO stands for search engine optimization, which refers to the process of improving a website's visibility and ranking on search engine results pages. This is achieved through various techniques such as optimizing website content, using relevant keywords, building high-quality backlinks, and improving website loading speed. The goal of SEO is to drive organic (non-paid) traffic to a website, increase its online presence, and ultimately improve its chances of being found by users searching for relevant information or products.

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  • 2. 

    The primary purpose of SEO is to increase rankings.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    The primary purpose of SEO is not solely to increase rankings. While improving rankings is one of the goals of SEO, the main objective is to enhance the visibility and relevance of a website in search engine results. SEO aims to optimize various factors such as website structure, content, and user experience to attract organic traffic and improve overall online presence. It involves strategies like keyword research, on-page optimization, link building, and technical optimization to achieve these goals. Therefore, the statement that the primary purpose of SEO is to increase rankings is false.

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  • 3. 

    SEO efforts directly impact which of the following?

    • A.

      Organic Search Results

    • B.

      Paid Search Results

    • C.

      Both Organic & Paid Search Results

    Correct Answer
    A. Organic Search Results
    Explanation
    SEO efforts directly impact organic search results. Search engine optimization (SEO) involves optimizing a website's content, structure, and other factors to improve its visibility and ranking in organic search engine results pages (SERPs). By implementing SEO strategies such as optimizing keywords, improving website loading speed, and building high-quality backlinks, websites can increase their chances of appearing higher in organic search results. This can lead to increased organic traffic, visibility, and potential conversions for the website.

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  • 4. 

    What is a website you reference to stay up to date with changes in the SEO field? (The format should be “domain.tld” do not include http://www.) e.g. "autoanything.com"

    Correct Answer
    moz.com
    searchengineland.com
    searchenginewatch.com
    searchenginejournal.com
    googlewebmastercentral.blogspot.com
    seobook.com
    rob.bertholf.com
    seobythesea.com
    Explanation
    The question asks for a website that is used as a reference to stay up to date with changes in the SEO field. The given answer options are all reputable websites that provide valuable information and insights about SEO. These websites are known for their expertise in the field and regularly publish articles, news, and updates related to SEO. Therefore, referencing any of these websites would help individuals stay informed about the latest changes and trends in the SEO industry.

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  • 5. 

    What is the operator used to find the indexed pages of a domain? ______:www.example.com

    Correct Answer
    site
    site:
    site:www.example.com
    Explanation
    The operator used to find the indexed pages of a domain is "site:". By using this operator followed by the domain name (in this case, "www.example.com"), search engines will display all the pages from that specific domain that have been indexed in their database. This allows users to quickly and easily see how many pages from a particular website have been included in search results.

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  • 6. 

    What is the operator used to find the version of the page saved by the search engine? ______:www.example.com/some-page/

    Correct Answer
    cache
    cache:
    cache:www.example.com/some-page/
    Explanation
    The operator used to find the version of the page saved by the search engine is "cache:". By using this operator followed by the URL of the page, the search engine will display the cached version of that page.

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  • 7. 

    It is important to submit your website to Google Search Console or Bing Webmasters in order for the site to be indexed by the search engines:

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Submitting a website to Google Search Console or Bing Webmasters is not necessary for search engines to index the site. Search engines can still discover and index websites through various methods such as crawling links from other websites, sitemaps, and social media shares. While submitting a website to these tools can provide additional insights and data about the site's performance, it is not a requirement for search engine indexing.

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  • 8. 

    Which specific tactic is most important for SEOs to focus their time on?

    • A.

      Creating great links

    • B.

      Creating great content

    Correct Answer
    B. Creating great content
    Explanation
    Creating great content is the most important tactic for SEOs to focus their time on because search engines prioritize high-quality, relevant content. By creating valuable and engaging content, websites have a higher chance of ranking well in search engine results pages (SERPs), attracting more organic traffic, and establishing authority in their respective industries. Great content also encourages natural link building, as other websites are more likely to reference and link to valuable content. Ultimately, focusing on creating great content not only improves SEO but also enhances the overall user experience.

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  • 9. 

    Which tactic is NOT considered spammy?

    • A.

      Link Farming

    • B.

      ALT text on Image

    • C.

      Hidden text

    • D.

      Cloaking

    • E.

      Keyword Stuffing

    Correct Answer
    B. ALT text on Image
    Explanation
    ALT text on Image is not considered spammy because it is a legitimate and important part of web accessibility. ALT text is used to describe the content of an image to visually impaired users who use screen readers. It helps improve the user experience and makes the website more accessible to all users. Unlike the other tactics listed, ALT text on Image is not intended to manipulate search engine rankings or deceive users, making it a non-spammy practice.

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  • 10. 

    Which is MOST related to SEO?

    • A.

      HTML

    • B.

      CSS

    • C.

      PHP

    • D.

      SQL

    Correct Answer
    A. HTML
    Explanation
    HTML is the correct answer because it stands for Hypertext Markup Language, which is the standard language for creating web pages. SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages. HTML plays a crucial role in SEO as it provides the structure and content of a webpage, allowing search engines to understand and index the information effectively. By using HTML tags and attributes, SEO professionals can optimize various elements of a webpage, such as headings, meta tags, URLs, and keywords, to make it more search engine friendly.

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  • 11. 

    Which is LEAST related to SEO?

    • A.

      HTML

    • B.

      CSS

    • C.

      JavaScript

    • D.

      PHP

    Correct Answer
    B. CSS
    Explanation
    CSS is the least related to SEO because while HTML, JavaScript, and PHP are all important for optimizing a website's search engine visibility and ranking, CSS primarily focuses on the visual appearance and layout of a webpage. It is used to style and design the elements of a webpage, but it does not have a direct impact on SEO factors such as keyword optimization or site structure.

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  • 12. 

    What is the primary role of a browser?

    • A.

      Search the internet

    • B.

      Render HTML

    • C.

      Upload files to Web Server

    Correct Answer
    B. Render HTML
    Explanation
    The primary role of a browser is to render HTML. Browsers are software applications that interpret and display HTML code, allowing users to view web pages and access the content on the internet. They take the HTML code received from a web server and render it into a visual representation that includes text, images, and other media. Browsers also interpret and execute other web technologies such as CSS and JavaScript to enhance the user experience on web pages.

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  • 13. 

    Which of the following is not a browser:

    • A.

      Internet Explorer

    • B.

      Mozilla Firefox

    • C.

      Safari

    • D.

      Google Chrome

    • E.

      Microsoft Vista

    • F.

      Opera

    Correct Answer
    E. Microsoft Vista
    Explanation
    Microsoft Vista is not a browser, but rather an operating system developed by Microsoft. The other options listed (Internet Explorer, Mozilla Firefox, Safari, Google Chrome, and Opera) are all web browsers commonly used to access the internet.

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  • 14. 

    Which of the following is an example of a Content Management System?

    • A.

      Facebook

    • B.

      Dropbox

    • C.

      WordPress

    • D.

      Netflix

    Correct Answer
    C. WordPress
    Explanation
    WordPress is an example of a Content Management System (CMS) because it is a software platform that allows users to create, manage, and publish digital content on websites. It provides a user-friendly interface, customizable themes, and a wide range of plugins and features to manage and organize content effectively. Users can easily create and edit webpages, blog posts, media files, and other types of content without the need for coding knowledge. WordPress also offers features for user management, SEO optimization, and website customization, making it a popular choice for individuals, businesses, and organizations to manage their online content.

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  • 15. 

    What does the acronym KPI stand for?

    Correct Answer
    key performance indicator
    key performance indicators
    Explanation
    KPI stands for key performance indicator(s). Key performance indicators are measurable values that indicate how well an organization is achieving its objectives. They are used to evaluate the success of a particular activity or process and help in monitoring progress towards goals. KPIs provide a clear understanding of performance and enable organizations to make informed decisions and take necessary actions to improve performance.

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  • 16. 

    Which character is best to use when naming the file names of images or page paths?

    • A.

      Dashes

    • B.

      Hyphens

    • C.

      Dots

    • D.

      Colons

    • E.

      Spaces

    Correct Answer
    A. Dashes
    Explanation
    Dashes are the best character to use when naming file names of images or page paths. This is because dashes are commonly used in web development and are considered a best practice for creating SEO-friendly URLs. Dashes help improve readability and make it easier for search engines to understand the content of the URL. Additionally, using dashes instead of spaces or other special characters helps prevent any potential issues with compatibility across different operating systems and web browsers.

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  • 17. 

    Which is the most important metatag?

    • A.

      Header

    • B.

      Title

    • C.

      Description

    • D.

      Keywords

    Correct Answer
    B. Title
    Explanation
    The title metatag is considered the most important metatag because it provides a concise and accurate description of the webpage's content. It is displayed as the title of the webpage in search engine results, making it crucial for attracting users' attention and improving click-through rates. Additionally, search engine algorithms give significant weight to the title metatag when determining the relevance and ranking of a webpage for specific search queries. Therefore, optimizing the title metatag with relevant keywords can greatly enhance a webpage's visibility and organic search performance.

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  • 18. 

    Which of the following KPI’s can be found in Google Search Console?

    • A.

      Domain Authority

    • B.

      Monthly Keyword Search Volume

    • C.

      Impressions

    • D.

      Rankings

    • E.

      Clicks

    • F.

      Click Through Rate

    • G.

      Organic Traffic

    • H.

      Organic Revenue

    Correct Answer(s)
    C. Impressions
    D. Rankings
    E. Clicks
    F. Click Through Rate
    Explanation
    The correct answer is Impressions, Rankings, Clicks, and Click Through Rate. Google Search Console provides data on the number of impressions (how many times a website's page appeared in search results), rankings (the position of a website's page in search results), clicks (the number of times users clicked on a website's page in search results), and click-through rate (the percentage of users who clicked on a website's page out of the total number of impressions). These KPIs help website owners analyze their search performance and make informed decisions to improve their organic traffic and visibility.

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  • 19. 

    Which is the most accurate?

    • A.

      Impressions = Search Demand * SERP Ranking

    • B.

      Impressions = SERP Ranking + Click Through Rate

    • C.

      Impressions = Organic Traffic / Click Through Rate

    Correct Answer
    A. Impressions = Search Demand * SERP Ranking
    Explanation
    The correct answer is Impressions = Search Demand * SERP Ranking. This equation accurately represents how impressions are calculated. Impressions are the number of times a webpage or ad is viewed by users, and it is determined by multiplying the search demand (the number of times a keyword is searched) by the SERP ranking (the position of the webpage or ad on the search engine results page). This equation takes into account both the popularity of the keyword and the visibility of the webpage or ad, providing an accurate measure of impressions.

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  • 20. 

    Which is the most accurate?

    • A.

      Organic Traffic = SERP Ranking * Click Through Rate

    • B.

      Organic Traffic = SERP Ranking * Conversion Rate

    • C.

      Organic Traffic = Impressions * Click Through Rate

    • D.

      Organic Traffic = Impressions * Conversion Rate

    Correct Answer
    C. Organic Traffic = Impressions * Click Through Rate
    Explanation
    The most accurate equation for calculating organic traffic is Organic Traffic = Impressions * Click Through Rate. This equation takes into account the number of impressions a website receives on search engine result pages (SERPs) and the click through rate (CTR), which is the percentage of impressions that result in a click. By multiplying these two factors, we can estimate the amount of organic traffic generated by a website.

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  • 21. 

    Which is the most accurate?

    • A.

      Page Authority = Domain Authority / Internal Links

    • B.

      Page Authority = External Link Domain Authority / External Internal Links

    • C.

      Page Authority = (Domain Authority / Internal Links) + (External Link Domain Authority / External Internal Links)

    • D.

      Page Authority = (Domain Authority / Internal Links) + (External Link Domain Authority / External Internal Links) * CTR

    Correct Answer
    C. Page Authority = (Domain Authority / Internal Links) + (External Link Domain Authority / External Internal Links)
    Explanation
    The most accurate answer is "Page Authority = (Domain Authority / Internal Links) + (External Link Domain Authority / External Internal Links)". This formula combines both the Domain Authority and the number of internal and external links to determine the Page Authority.

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  • 22. 

    Which Google update aimed at stopping SEO “professionals” involved in unethical link building?

    • A.

      Google Penguin

    • B.

      Google Panther

    • C.

      Google Panda

    • D.

      Google Parrot

    Correct Answer
    A. Google Penguin
    Explanation
    Google Penguin is the correct answer because it was an algorithm update specifically designed to penalize websites that were engaging in unethical link building practices. It targeted websites that were using manipulative tactics such as buying links or participating in link schemes to artificially boost their search engine rankings. By penalizing these websites, Google aimed to promote more ethical and quality content in search results.

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  • 23. 

    Since the August 2014 Google update HTTPS is a major SEO ranking factor.

    • A.

      True

    • B.

      False

    Correct Answer
    B. False
    Explanation
    Since the August 2014 Google update, HTTPS has been considered a major SEO ranking factor. This means that websites with HTTPS (secure) connections are more likely to rank higher in search engine results compared to websites with HTTP (non-secure) connections. However, the given answer is "False," suggesting that HTTPS is not a major SEO ranking factor after the August 2014 Google update.

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  • 24. 

    Which HTTP status code indicates that a file is not found?

    • A.

      200

    • B.

      301

    • C.

      302

    • D.

      404

    Correct Answer
    D. 404
    Explanation
    The HTTP status code 404 indicates that a file or resource is not found on the server. This code is commonly used when a user requests a page or file that does not exist or has been moved. The server responds with a 404 status code to inform the client that the requested resource cannot be found.

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  • 25. 

    Which HTTP status code indicates a successful page load?

    • A.

      200

    • B.

      301

    • C.

      302

    • D.

      404

    Correct Answer
    A. 200
    Explanation
    The HTTP status code 200 indicates a successful page load. When a server receives a request and successfully processes it, it will respond with a 200 status code. This means that the requested resource has been found and the server is able to send it back to the client. It is the standard response for a successful HTTP request and indicates that the page has loaded successfully without any errors.

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  • 26. 

    Which HTTP status code indicates a temporary redirect?

    • A.

      200

    • B.

      301

    • C.

      302

    • D.

      404

    Correct Answer
    C. 302
    Explanation
    A temporary redirect is indicated by the HTTP status code 302. This status code is used when a resource has been temporarily moved to a different location. It informs the client that the requested resource can be found at a different URL temporarily. This allows the client to make a new request to the new URL and retrieve the resource.

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  • 27. 

    Which HTTP status code is best to indicate your site is down for maintenance?

    • A.

      301

    • B.

      303

    • C.

      501

    • D.

      503

    Correct Answer
    D. 503
    Explanation
    The HTTP status code 503 is the best choice to indicate that a website is down for maintenance. This code specifically represents the "Service Unavailable" status, which informs the client that the server is temporarily unable to handle the request. It is commonly used during server maintenance or when the server is overloaded. This status code helps to communicate to users and search engines that the website is intentionally unavailable and will be back online after the maintenance is complete.

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  • 28. 

    What is purpose of the Robots.txt file?

    • A.

      Tells search engines where your content is at

    • B.

      Tells search engines what content they can crawl

    • C.

      Tells search engines where to find redirected files

    Correct Answer
    B. Tells search engines what content they can crawl
    Explanation
    The purpose of the Robots.txt file is to inform search engines about what content they are allowed to crawl on a website. It acts as a set of instructions for search engine crawlers, specifying which pages or directories should be excluded from indexing. By using the Robots.txt file, website owners can control the visibility of their content in search engine results and prevent certain pages from being indexed.

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  • 29. 

    Which is the most correct way to restrict search engine spiders from crawling the url www.example.com/private:

    • A.

      Allow: /

    • B.

      Disallow:

    • C.

      Disallow: /private

    • D.

      Both "Allow: /" & "Disallow: /private"

    Correct Answer
    C. Disallow: /private
    Explanation
    The correct answer is "Disallow: /private". This is the most correct way to restrict search engine spiders from crawling the URL www.example.com/private. By using the "Disallow" directive followed by the specific directory "/private", it explicitly tells search engine spiders not to crawl any pages within that directory. The "Allow: /" directive allows search engine spiders to crawl all other pages on the website except for the ones specified in the "Disallow" directive.

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  • 30. 

    The default file type for your sitemap is:

    • A.

      .pdf

    • B.

      .php

    • C.

      .doc

    • D.

      .xml

    • E.

      .xls

    Correct Answer
    D. .xml
    Explanation
    The default file type for a sitemap is .xml. This is because XML (Extensible Markup Language) is a widely used format for representing structured data. Sitemaps are used by search engines to understand the structure and content of a website, and XML is the preferred format for providing this information. It allows for easy organization and categorization of URLs, as well as inclusion of additional metadata such as last modification date and priority.

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  • 31. 

    The minimum REQUIRED tags in an XML sitemap include:

    • A.

      <urlset>

    • B.

      <url>

    • C.

      <loc>

    • D.

      None of the above

    • E.

      All of the above

    Correct Answer
    E. All of the above
    Explanation
    All of the above tags are required in an XML sitemap. The <urlset> tag is the root element of the sitemap and contains all the URL entries. Each URL entry is enclosed within the <url> tags, and the <loc> tag specifies the URL of the page. Therefore, all of these tags are necessary for a valid XML sitemap.

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  • 32. 

    When including OpenGraph (FB:OG) tags on a webpage, which of the following is NOT a required property?

    • A.

      Og:title

    • B.

      Og:description

    • C.

      Og:image

    • D.

      Og:url

    • E.

      Og:type

    Correct Answer
    B. Og:description
    Explanation
    When including OpenGraph (FB:OG) tags on a webpage, the og:description property is not a required property. The og:title, og:image, og:url, and og:type properties are necessary to provide relevant information about the webpage when it is shared on social media platforms. However, the og:description property is optional and can be used to provide a brief summary or description of the content on the webpage.

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  • 33. 

    The X-Robots-Tag should be located:

    • A.

      In your robots.txt file

    • B.

      In the

    • C.

      In the HTTP headers

    • D.

      Anywhere inside the element

    Correct Answer
    C. In the HTTP headers
    Explanation
    The X-Robots-Tag should be located in the HTTP headers. This is because the X-Robots-Tag is a directive that can be used to control how search engines and other web crawlers interact with a webpage. Placing it in the HTTP headers allows for more specific and granular control over the indexing and crawling behavior of search engines. It is not located in the robots.txt file as that file is used to provide instructions to web crawlers about which pages to crawl or not crawl. Placing it anywhere inside the HTML element or in the body of the webpage would not have any effect on search engine behavior.

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  • 34. 

    What does URL stand for?

    • A.

      Uniform Resource Locator

    • B.

      Universal Resource Locator

    • C.

      Universe Resourceful Locator

    • D.

      Universal Resource Location

    Correct Answer
    A. Uniform Resource Locator
    Explanation
    A URL stands for Uniform Resource Locator, which is a standardized way to locate and access resources on the internet. It is a string of characters that specifies the address of a resource, such as a website, file, or document. The term "uniform" refers to the consistent format and structure of URLs, allowing them to be easily understood and interpreted by web browsers and other software.

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  • 35. 

    What is the SEO value of a meta descriptions tag?

    • A.

      Directly affects search rankings

    • B.

      Directly affects CTR

    • C.

      Directly affects indexation

    • D.

      Directly affects rankings, CTR and indexation

    • E.

      None of the above

    Correct Answer
    B. Directly affects CTR
    Explanation
    The SEO value of a meta descriptions tag lies in its direct impact on the click-through rate (CTR) of a website. A well-written and compelling meta description can entice users to click on the search result, thereby increasing the CTR. This, in turn, can have a positive effect on the website's search rankings as search engines consider CTR as a ranking factor. Therefore, the meta descriptions tag directly affects CTR, which indirectly influences rankings.

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  • 36. 

    What is the SEO value of a meta keywords tag?

    • A.

      Directly affects search rankings

    • B.

      Directly affects CTR

    • C.

      Directly affects indexation

    • D.

      Directly affects rankings, CTR and indexation

    • E.

      None of the above

    Correct Answer
    E. None of the above
    Explanation
    The SEO value of a meta keywords tag is none of the above. In the past, search engines used to consider the meta keywords tag as a factor for determining search rankings. However, due to abuse and spamming, search engines no longer give any significant importance to this tag. Instead, search engines now focus on other factors such as the content and relevance of the page, backlinks, user experience, and social signals to determine search rankings. Therefore, the meta keywords tag does not directly affect search rankings, CTR (click-through rate), or indexation.

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  • 37. 

    Which is considered the anchor text in the following HTML snippet:<a href="http://example.com" title="Meme"><img src="img/cat.jpg" alt="Cats" title="Rainbows" height="50" width="100"></a>

    • A.

      Http://example.com

    • B.

      Meme

    • C.

      Img/cat.jpg

    • D.

      Cats

    • E.

      Rainbows

    Correct Answer
    D. Cats
    Explanation
    The anchor text in the given HTML snippet is "Cats". This is because the anchor text is the visible, clickable text in a hyperlink. In this case, "Cats" is the text that will be displayed on the webpage and when clicked, it will direct the user to the URL specified in the href attribute of the tag.

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  • 38. 

    What link format is used to fight blog comment spam?

    • A.

      Rel="canonical"

    • B.

      Rel="follow"

    • C.

      Rel="author"

    • D.

      Rel="nofollow"

    • E.

      Rel="attribute"

    Correct Answer
    D. Rel="nofollow"
    Explanation
    The rel="nofollow" link format is used to fight blog comment spam. This attribute tells search engines not to follow the link, which means that the link will not be taken into account when determining search engine rankings. By using rel="nofollow", blog owners can discourage spammers from leaving irrelevant or promotional comments on their posts, as these comments will not contribute to the spammers' search engine optimization efforts.

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  • 39. 

    To give credit for duplicate content that appears on another site, use... 

    • A.

      A cross-domain canonical tag

    • B.

    • C.

      File a DMCA copyright notice

    • D.

      Give the author thanks in the body of the text

    Correct Answer
    A. A cross-domain canonical tag
    Explanation
    A cross-domain canonical tag is used to give credit for duplicate content that appears on another site. This tag tells search engines that the content on the other site is the original source and should be given priority in search rankings. By implementing a cross-domain canonical tag, the website owner acknowledges the duplicate content and ensures that the original source receives proper credit.

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  • 40. 

    If a page includes more than one rel="canonical", Google will...

    • A.

      Ignore them all

    • B.

      Count the first one

    • C.

      Count the last one

    • D.

      Guess which one makes more sense, and use that one

    Correct Answer
    B. Count the first one
    Explanation
    When a page includes more than one "rel=canonical" tag, Google will count the first one. This means that Google will consider the URL specified in the first "rel=canonical" tag as the preferred version of the page. The other "rel=canonical" tags will be ignored. This helps Google understand the canonical URL and prevent duplicate content issues.

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  • 41. 

    Rel="canonical" can be used to point to content on a different domain.

    • A.

      True

    • B.

      False

    Correct Answer
    A. True
    Explanation
    The rel="canonical" tag is used in HTML to specify the preferred version of a webpage when multiple versions of the same content exist. It can indeed be used to point to content on a different domain, indicating that the content on the specified domain is the preferred version. This helps search engines understand which version to index and display in search results, avoiding duplicate content issues.

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  • 42. 

    Of the following, the best way to keep a URL from appearing in search results is:

    • A.

      Block robots from crawling the page in the robots.txt file

    • B.

      Nofollow all links to the page

    • C.

      Use the META robots NOODP tag

    • D.

      Use the META robots NOINDEX tag

    Correct Answer
    D. Use the META robots NOINDEX tag
    Explanation
    The best way to keep a URL from appearing in search results is to use the META robots NOINDEX tag. This tag instructs search engine crawlers not to index the page, preventing it from showing up in search results. Blocking robots from crawling the page in the robots.txt file only prevents them from accessing the page, but does not guarantee exclusion from search results. Nofollowing all links to the page or using the META robots NOODP tag do not directly prevent the URL from appearing in search results.

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  • 43. 

    If the robots <META> tag is missing, the default is:

    • A.

      NOINDEX, NOFOLLOW

    • B.

      INDEX, FOLLOW

    • C.

      NOINDEX, FOLLOW

    • D.

      INDEX, NOFOLLOW

    • E.

      NOINDEX, NOFOLLOW, NOARCHIVE

    Correct Answer
    B. INDEX, FOLLOW
    Explanation
    If the robots <META> tag is missing, the default is set to "INDEX, FOLLOW". This means that search engines are allowed to index the webpage and follow the links on it.

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  • 44. 

    Google's recommended format to implement structured data is:

    • A.

      Microdata / Schema.org

    • B.

      Microformats / vcards

    • C.

      RDFa / XHTML

    Correct Answer
    A. Microdata / Schema.org
    Explanation
    Google recommends implementing structured data using Microdata and Schema.org. Microdata is a markup language that allows webmasters to nest structured data within their HTML content. Schema.org is a collaborative effort by major search engines, including Google, to create a universal vocabulary for structured data markup. By using Microdata and Schema.org, webmasters can provide more context and information about their web pages to search engines, which can help improve the visibility and relevance of their content in search results.

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  • 45. 

    Implementing authorship on your content:

    • A.

      Guarantees a rankings boost through Author Rank

    • B.

      Disassociates your content from spam

    • C.

      Prevents duplicate content

    • D.

      May lead to enhanced CTR through authorship photos in search results

    • E.

      Has no real SEO impact

    Correct Answer
    E. Has no real SEO impact
    Explanation
    Implementing authorship on your content does not have a real SEO impact. This means that it does not directly affect your search engine rankings or improve your website's visibility in search results. While it may have other benefits such as disassociating your content from spam and preventing duplicate content, it does not specifically contribute to SEO efforts. Additionally, the presence of authorship photos in search results may enhance click-through rates (CTR), but this is not directly related to SEO impact.

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  • 46. 

    Google's recommended actions for paginated content include:

    • A.

      Specify a "view all" page

    • B.

      Rel="prev" and rel="next"

    • C.

      Do nothing

    • D.

      Any of the above

    Correct Answer
    D. Any of the above
    Explanation
    Google's recommended actions for paginated content include specifying a "view all" page, using rel="prev" and rel="next" tags, or doing nothing at all. This means that website owners have the flexibility to choose any of these options based on their specific needs and preferences. They can either create a separate "view all" page to consolidate all the paginated content, implement rel="prev" and rel="next" tags to indicate the pagination sequence, or simply leave the content as it is without making any changes. All of these options are acceptable according to Google's recommendations.

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  • 47. 

    In the following attribute: hreflang="en-US", "en" is the _____ and "US" is the _____.

    • A.

      Alternate, language

    • B.

      Language, region

    • C.

      United States, English

    • D.

      Region, language

    • E.

      Entire, universal symbol

    Correct Answer
    B. Language, region
    Explanation
    In the given attribute "hreflang="en-US", "en" is the language and "US" is the region.

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  • 48. 

    Which of the following URL structures is NOT recommended to signal language targeting?

    • A.

      CcTLDs (example.de)

    • B.

      Subdomains with gTLDS (de.example.com)

    • C.

      URL parameters (example.com?loc=de)

    • D.

      Subdirectories with gTLDs (example.com/de)

    Correct Answer
    C. URL parameters (example.com?loc=de)
    Explanation
    URL parameters (example.com?loc=de) is not recommended to signal language targeting because it does not provide a clear and user-friendly indication of the language being targeted. URL parameters are often used for tracking or session management purposes and can be confusing for users. It is more effective to use ccTLDs (country code top-level domains), subdomains with gTLDs (generic top-level domains), or subdirectories with gTLDs to clearly indicate the language targeting in the URL structure.

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  • 49. 

    Which type of link has NOT been mentioned by Google as being risky for SEO?

    • A.

      Embedded links from infographics

    • B.

      Guest blog posts

    • C.

      Text link advertisements with rel="nofollow"

    • D.

      Article submission and directory sites

    • E.

      Private link networks

    Correct Answer
    C. Text link advertisements with rel="nofollow"
    Explanation
    Google has mentioned that embedded links from infographics, guest blog posts, article submission and directory sites, and private link networks are risky for SEO. However, Google has not mentioned that text link advertisements with rel="nofollow" are risky for SEO. The "nofollow" attribute tells search engines not to follow or pass any link juice to the linked page, which means these links do not have a direct impact on SEO.

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  • 50. 

    All other factors being equal, which would be the most desirable link profile?

    • A.

      One link from each of 100 different domains

    • B.

      1,000 links all from one domain

    • C.

      10,000 internal links

    Correct Answer
    A. One link from each of 100 different domains
    Explanation
    Having one link from each of 100 different domains would be the most desirable link profile because it indicates a diverse and natural backlink profile. This suggests that the website is receiving recognition and endorsements from a wide range of sources, which search engines consider to be a positive signal of authority and credibility. On the other hand, having 1,000 links all from one domain or 10,000 internal links may raise suspicions of manipulation or spamming, potentially resulting in penalties from search engines.

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