Facebook Ads "Certification" Quiz
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- 1.Targeting and Placement specifications are set at which level?
- A.
Campaign
- B.
Ad
- C.
Ad Set
- D.
Account
- 2.Which of these IS a type of Facebook ad?
- A.
Page Post
- B.
Sponsored Stories
- C.
Promoted Post
- D.
Marketplace
- E.
All of the above
- F.
None of the above
- 3.Which user characteristics are you able to target your ads?
- A.
Age
- B.
Interest
- C.
Behavior
- D.
Gender
- E.
All of the Above
- 4.What makes advertising on Facebook unique?
- A.
The ability to target based on user-reported demographic and interest data
- B.
Everyone uses it
- C.
The ability to measure click and impression metrics
- D.
All of the above
- 5.Facebook ad images can't be more than what percentage of text?
- 6.True or false: page engagement is a campaign objective
- A.
True
- B.
False
- 7.True or false? Importing a custom CRM list is NOT currently available on Facebook.
- A.
True
- B.
False
- 8.How would you target users similar to people that already like your page?
- A.
Create a look-alike audience
- B.
Target fans of a competitor's page
- C.
Manually target each other
- D.
That functionality is not currently available
- 9.Facebook defines ads as:
- A.
A way to reach the large and engaged Facebook user group
- B.
Paid messages from businesses written in their voice
- C.
An alternative to traditional advertising
- D.
A simple way to advertise online
- 10.Which of these is NOT available when targeting specific devices?
- A.
Whether or not the user is on a wifi connection
- B.
The platform that the user's device is using
- C.
The device type (tablet or phone)
- D.
The device version (iOS 4, Andriod Lollipop, etc)
- E.
All of these are available targeting options in Facebook
- 11.Where in Facebook do ads appear?
- A.
News feed
- B.
Right hand side
- C.
Partner apps
- D.
All of the above
- E.
News feed and partner apps
- 12.The budget is controlled at which level?
- A.
Ad
- B.
Campaign
- C.
Ad set
- D.
Account
- 13.How many ways can you purchase Facebook ads?
- A.
Power editor, business manager, ads manager, page manager
- B.
Business manager, ads manager, page manager
- C.
Ads create, power editor, ads API, IO
- D.
Business manager
- 14.Facebook community management involves:
- A.
Advertising strategy and execution
- B.
Managing ads and engaging with users
- C.
Creating promoted posts
- D.
Creating content, responding to comments, engaging fans
- 15.The best way to promote several different products is:
- A.
A/B test different ads
- B.
Use multi-product ads
- C.
Create different product ads using the same creative variation
- D.
Create the different product ads in the same ad set
- 16.Where can you edit budgets?
- A.
Business manager
- B.
Power editor
- C.
Both
- D.
Neither
- 17.What is used to track events and measure performance?
- A.
Goals
- B.
Event goals
- C.
Conversion tracking pixel
- D.
None of the above
- 18.This is a score of 1 to 10 based on how the ad is performing among the selected audience:
- A.
Accuracy score
- B.
Targeting score
- C.
Recency score
- D.
Relevance score
- 19.Which is NOT an available targeting demographic?
- A.
Parents
- B.
Moms
- C.
Dads
- D.
All of these targeting options are available
- 20.On Facebook, you are able to target based on:
- A.
Household income
- B.
Employer
- C.
Job title
- D.
Education level
- E.
None of the above
- F.
All of the above
- 21.The Right Hand Side placement is is best used when the objective is:
- A.
To maximize impressions and create brand awareness
- B.
To maximize conversions
- C.
To maximize engagement
- D.
To maximize app downloads
- 22.To quickly upload a large amount of ads at the same time, it's best to use:
- A.
Duplicate ads in Power Editor
- B.
The "Bulk Uploader" feature in Power Editor
- C.
Duplicate ad sets in Power Editor
- D.
The "Bulk Ad Builder" feature in Business Manger
- 23.Dayparting is NOT a currently available feature in Facebook
- A.
True
- B.
False
- 24.Where are you able to view customizable reports?
- A.
Reports tab in ads manager
- B.
Reports section of power editor
- C.
Under "reports" at the campaign level
- D.
Reports are not customizable
- 25.Which of these is considered an Action? (Select all that apply)
- A.
Page like
- B.
App install
- C.
Comment
- D.
Viewing an ad
- E.
Post share
Questions: 10 | Attempts: 3163 | Last updated: Jan 20, 2021
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