Facebook Ads "Certification" Quiz

30 Questions | Total Attempts: 3112

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Facebook Ads "Certification" Quiz

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Questions and Answers
  • 1. 
    Targeting and Placement specifications are set at which level?
    • A. 

      Campaign

    • B. 

      Ad

    • C. 

      Ad Set

    • D. 

      Account

  • 2. 
    Which of these IS a type of Facebook ad?
    • A. 

      Page Post

    • B. 

      Sponsored Stories

    • C. 

      Promoted Post

    • D. 

      Marketplace

    • E. 

      All of the above

    • F. 

      None of the above

  • 3. 
    Which user characteristics are you able to target your ads?
    • A. 

      Age

    • B. 

      Interest

    • C. 

      Behavior

    • D. 

      Gender

    • E. 

      All of the Above

  • 4. 
    What makes advertising on Facebook unique?
    • A. 

      The ability to target based on user-reported demographic and interest data

    • B. 

      Everyone uses it

    • C. 

      The ability to measure click and impression metrics

    • D. 

      All of the above

  • 5. 
    Facebook ad images can't be more than what percentage of text?
  • 6. 
    True or false: page engagement is a campaign objective
    • A. 

      True

    • B. 

      False

  • 7. 
    True or false? Importing a custom CRM list is NOT currently available on Facebook.
    • A. 

      True

    • B. 

      False

  • 8. 
    How would you target users similar to people that already like your page?
    • A. 

      Create a look-alike audience

    • B. 

      Target fans of a competitor's page

    • C. 

      Manually target each other

    • D. 

      That functionality is not currently available

  • 9. 
    Facebook defines ads as:
    • A. 

      A way to reach the large and engaged Facebook user group

    • B. 

      Paid messages from businesses written in their voice

    • C. 

      An alternative to traditional advertising

    • D. 

      A simple way to advertise online

  • 10. 
    Which of these is NOT available when targeting specific devices?
    • A. 

      Whether or not the user is on a wifi connection

    • B. 

      The platform that the user's device is using

    • C. 

      The device type (tablet or phone)

    • D. 

      The device version (iOS 4, Andriod Lollipop, etc)

    • E. 

      All of these are available targeting options in Facebook

  • 11. 
    Where in Facebook do ads appear?
    • A. 

      News feed

    • B. 

      Right hand side

    • C. 

      Partner apps

    • D. 

      All of the above

    • E. 

      News feed and partner apps

  • 12. 
    The budget is controlled at which level?
    • A. 

      Ad

    • B. 

      Campaign

    • C. 

      Ad set

    • D. 

      Account

  • 13. 
    How many ways can you purchase Facebook ads?
    • A. 

      Power editor, business manager, ads manager, page manager

    • B. 

      Business manager, ads manager, page manager

    • C. 

      Ads create, power editor, ads API, IO

    • D. 

      Business manager

  • 14. 
    Facebook community management involves:
    • A. 

      Advertising strategy and execution

    • B. 

      Managing ads and engaging with users

    • C. 

      Creating promoted posts

    • D. 

      Creating content, responding to comments, engaging fans

  • 15. 
    The best way to promote several different products is:
    • A. 

      A/B test different ads

    • B. 

      Use multi-product ads

    • C. 

      Create different product ads using the same creative variation

    • D. 

      Create the different product ads in the same ad set

  • 16. 
    Where can you edit budgets?
    • A. 

      Business manager

    • B. 

      Power editor

    • C. 

      Both

    • D. 

      Neither

  • 17. 
    What is used to track events and measure performance?
    • A. 

      Goals

    • B. 

      Event goals

    • C. 

      Conversion tracking pixel

    • D. 

      None of the above

  • 18. 
    This is a score of 1 to 10 based on how the ad is performing among the selected audience:
    • A. 

      Accuracy score

    • B. 

      Targeting score

    • C. 

      Recency score

    • D. 

      Relevance score

  • 19. 
    Which is NOT an available targeting demographic?
    • A. 

      Parents

    • B. 

      Moms

    • C. 

      Dads

    • D. 

      All of these targeting options are available

  • 20. 
    On Facebook, you are able to target based on:
    • A. 

      Household income

    • B. 

      Employer

    • C. 

      Job title

    • D. 

      Education level

    • E. 

      None of the above

    • F. 

      All of the above

  • 21. 
    The Right Hand Side placement is is best used when the objective is:
    • A. 

      To maximize impressions and create brand awareness

    • B. 

      To maximize conversions

    • C. 

      To maximize engagement

    • D. 

      To maximize app downloads

  • 22. 
    To quickly upload a large amount of ads at the same time, it's best to use:
    • A. 

      Duplicate ads in Power Editor

    • B. 

      The "Bulk Uploader" feature in Power Editor

    • C. 

      Duplicate ad sets in Power Editor

    • D. 

      The "Bulk Ad Builder" feature in Business Manger

  • 23. 
    Dayparting is NOT a currently available feature in Facebook
    • A. 

      True

    • B. 

      False

  • 24. 
    Where are you able to view customizable reports?
    • A. 

      Reports tab in ads manager

    • B. 

      Reports section of power editor

    • C. 

      Under "reports" at the campaign level

    • D. 

      Reports are not customizable

  • 25. 
    Which of these is considered an Action? (Select all that apply)
    • A. 

      Page like

    • B. 

      App install

    • C. 

      Comment

    • D. 

      Viewing an ad

    • E. 

      Post share

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