The Brand Manager
All of above
All the above
None of the above
Age of children
A collection of customer benefits
A name of the product or product line
A name and a visual representation of the product or product line
All of the above
The cleaning power of Tide laundry detergent
The lower gear climbing traction of a Land Rover
The security of buying IBM
The processing speed of the new Apple I-Mac
The comfortable fit of Levi’s jeans
The feeling of exhilaration when accelerating.
The look you get from the redhead next to you at the traffic light.
You know that Robbie Williams drives one.
You know you have one of the best engineered cars in the world.
The feeling that you too are successful and confident like the people in the TV ad.
All the above are correct