What Is Your Marketing IQ?

10 Questions | Total Attempts: 146

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What Is Your Marketing IQ? - Quiz

Take this quiz to check your Marketing IQ!


Questions and Answers
  • 1. 
    Who ultimately determines if the brand strategy is effective?
    • A. 

      The Competition

    • B. 

      The Brand Manager

    • C. 

      Government

    • D. 

      The Consumer

    • E. 

      Your Boss

  • 2. 
    Which of the following is an example of a qualitative research?
    • A. 

      Focus group

    • B. 

      Written questionnaire

    • C. 

      Telemarketing

    • D. 

      Omnibus study

    • E. 

      All of above

  • 3. 
    Effective customer segmentation should be:
    • A. 

      Measurable

    • B. 

      Substantial

    • C. 

      Accessible

    • D. 

      Differential

    • E. 

      All the above

  • 4. 
    Behavioral segmentation includes demographic, psychographic and ________ data:
    • A. 

      Global positioning

    • B. 

      Consumption

    • C. 

      Historical

    • D. 

      Hypothetical

    • E. 

      None of the above

  • 5. 
    Which of the following could be a basis for psychographic segmentation?
    • A. 

      Recreational interests

    • B. 

      Sex

    • C. 

      Age of children

    • D. 

      Education

    • E. 

      Marital status

  • 6. 
    What is a brand?
    • A. 

      A collection of customer benefits

    • B. 

      A name of the product or product line

    • C. 

      A name and a visual representation of the product or product line

    • D. 

      A promise

    • E. 

      All of the above

  • 7. 
    Which of the following are examples of an emotional benefit?
    • A. 

      The cleaning power of Tide laundry detergent

    • B. 

      The lower gear climbing traction of a Land Rover

    • C. 

      The security of buying IBM

    • D. 

      The processing speed of the new Apple I-Mac

    • E. 

      The comfortable fit of Levi’s jeans

  • 8. 
    What is the best example of user imagery for BMW?
    • A. 

      The feeling of exhilaration when accelerating.

    • B. 

      The look you get from the redhead next to you at the traffic light.

    • C. 

      You know that Robbie Williams drives one.

    • D. 

      You know you have one of the best engineered cars in the world.

    • E. 

      The feeling that you too are successful and confident like the people in the TV ad.

  • 9. 
    When television stations sell advertising time based on the number of adults and children in the home, they are using _____ segmentation. 
    • A. 

      Demographic

    • B. 

      Buying condition

    • C. 

      Personality

    • D. 

      Geographic

    • E. 

      Behavioristic

  • 10. 
    To sell more stuff to more people, for more money, more often, more efficiently is the purpose of:
    • A. 

      Internet Marketing

    • B. 

      Operational Marketing

    • C. 

      Consumer Marketing

    • D. 

      Retail Marketing

    • E. 

      All the above are correct

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