Search Marketing School: Class 1 Quiz

10 Questions | Total Attempts: 51

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Search Marketing School: Class 1 Quiz - Quiz

What Every Marketer Should Know About Google with Maile Ohye Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.


Questions and Answers
  • 1. 
    Google has developed state-of-the-art ranking algorithms that rarely change.
    • A. 

      True

    • B. 

      False

  • 2. 
    Facebook "shares" are Google’s strongest ranking signal.
    • A. 

      True

    • B. 

      False

  • 3. 
    Video and image snippets factor into a site’s search rankings.
    • A. 

      True

    • B. 

      False

  • 4. 
    The Panda update was implemented to:
    • A. 

      Incorporate social proofing elements such as showing users which of their connections have +1’ed a particular page

    • B. 

      Place stronger emphasis on web pages with high keyword density

    • C. 

      Reward sites that publish high quality content

    • D. 

      Deliver search results twice as fast

  • 5. 
    PageRank measures the importance of a page based on the quantity and quality of its:
    • A. 

      Keywords

    • B. 

      Site content

    • C. 

      Inbound links

    • D. 

      Site visitors

  • 6. 
    Which of the following factors have the greatest impact on Google search engine rankings?
    • A. 

      PageRank and keyword density

    • B. 

      PageRank and relevance to query

    • C. 

      Keyword density and relevance to query

    • D. 

      None of the above

  • 7. 
    Page load times impact Google search rankings.
    • A. 

      True

    • B. 

      False

  • 8. 
    Page title quality has very little impact on click-through rates.
    • A. 

      True

    • B. 

      False

  • 9. 
    A good meta description repeats the page title.
    • A. 

      True

    • B. 

      False

  • 10. 
    One low-quality page can affect the entire site’s search rank.
    • A. 

      True

    • B. 

      False

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