Search Marketing School: Class 1 Quiz

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Quizzes Created: 13 | Total Attempts: 6,726

Questions: 10 | Attempts: 61 | Updated: Jun 15, 2023

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Search Marketing School: Class 1 Quiz - Quiz

What Every Marketer Should Know About Google with Maile Ohye
Try this quick quiz for fun! See what you've learned. When you're finished, we will email you a brief score summary. But your answers will NOT be stored for future access through our website, so please be sure to print the report at the end, it you would like to hold onto it.

Questions and Answers

1.

Google has developed state-of-the-art ranking algorithms that rarely change.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Google’s algorithm is constantly evolving; 500 algorithm updates are expected to roll out in 2011 alone.

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2.

Facebook "shares" are Google’s strongest ranking signal.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
Rumors of such are false. Truth is, Google doesn’t even have access to Facebook share information.

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3.

Video and image snippets factor into a site’s search rankings.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Google reserves the right to choose and display the most useful information in snippets, but you can influence these, and help improve your rank in the process, by adding useful snippets that include keywords and capture the most relevant information from the page or media content in the related Alt tags.

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4.

The Panda update was implemented to:
- A.
  
  Incorporate social proofing elements such as showing users which of their connections have +1’ed a particular page
- B.
  
  Place stronger emphasis on web pages with high keyword density
- C.
  
  Reward sites that publish high quality content
- D.
  
  Deliver search results twice as fast
Correct Answer
C. Reward sites that publish high quality content

Explanation
Google wants to provide web searchers with the highest quality results it can. Panda was implemented to stop rewarding low quality sites that had figured out how to “game the system” and achieve higher rankings.

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5.

PageRank measures the importance of a page based on the quantity and quality of its:
- A.
  
  Keywords
- B.
  
  Site content
- C.
  
  Inbound links
- D.
  
  Site visitors
Correct Answer
C. Inbound links

Explanation
Inbound links from trusted sources are indication to Google that the linked site offers content of value to internet users.

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6.

Which of the following factors have the greatest impact on Google search engine rankings?
- A.
  
  PageRank and keyword density
- B.
  
  PageRank and relevance to query
- C.
  
  Keyword density and relevance to query
- D.
  
  None of the above
Correct Answer
B. PageRank and relevance to query

Explanation
Google orders search results based on relevance, which accounts for keyword integration, and importance, which is derived in large part from PageRank and the uniqueness of the page’s content. Too much keyword density can negatively impact ranking if it erodes the quality of the content and user experience.

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7.

Page load times impact Google search rankings.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Google takes page load speeds into account in calculating page quality.

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8.

Page title quality has very little impact on click-through rates.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
A generic page title such as “Homepage” or “About Us” can influence users not to click because it doesn’t provide enough context or verification that the page includes the precise information they’re after. For best results, create titles that offer users clear indication of what they’ll find in relation to their needs.

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9.

A good meta description repeats the page title.
- A.
  
  True
- B.
  
  False
Correct Answer
B. False

Explanation
You have one chance to convince web searchers that your page is the best option listed, so use the meta description to further sell your value proposition, not repeat what they can already see.

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10.

One low-quality page can affect the entire site’s search rank.
- A.
  
  True
- B.
  
  False
Correct Answer
A. True

Explanation
Low quality pages affect the entire site’s ranking, so make an effort to remove or no-index them, move them to a different domain, merge them into more useful pages, or improve their content.

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Search Marketing School: Class 1 Quiz

Google has developed state-of-the-art ranking algorithms that rarely change.

Facebook "shares" are Google’s strongest ranking signal.

Video and image snippets factor into a site’s search rankings.

The Panda update was implemented to:

PageRank measures the importance of a page based on the quantity and quality of its:

Which of the following factors have the greatest impact on Google search engine rankings?

Page load times impact Google search rankings.

Page title quality has very little impact on click-through rates.

A good meta description repeats the page title.

One low-quality page can affect the entire site’s search rank.