Fantasies and free associations could help to reveal unconscious motives behind thoughts behaviours and feelings
Motive approach can be considered as a halfway point between the intra psychic and dispositional domain
Apperception - act of interpreting the environment and perceiving the meaning of what is going on in the situation
TAT ambiguous black and white images. Various types of imagery associated with different themes.
Updated versions of the TAT have been found to work similarly to the original in terms of soliciting need relevant themes
Need for a valid, objective scoring category. Achievement could be measure by counting number of times the person describes wanting to do better, overcoming obstacles.
Validation can be done by arousing a person in a particular way and seeing how they perform on the TAT. e.g. imaging engaging in a challenging competition.
People do respond differently to themes high/low need for achievement
Score on the TAT measure of intimacy determined by narrative stories predicted later psychosocial adjustment (mental health, interpersonal relations, occupational stress) High in intimacy motivation aged 30 were better adjusted aged 47.
Implicit motives represent a more primitive motivational system derived from affective experiences, whereas self-attributed motives are based on more cognitively elaborated constructs.
TAT vs. questionnaires. Low correlation between the two, implies they are separate. Both correlate with operational outcomes. TAT larger correlations than questionnaires.