Trivia Quiz On Introduction To Marketing!

55 Questions | Total Attempts: 483

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Module Quizzes & Trivia

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Questions and Answers
  • 1. 
    Changing customer preferences changes demand, which changes seller supply, which in turn changes            .
    • A. 

      The market

    • B. 

      Company competitiveness

    • C. 

      Company profitability

    • D. 

      Customer preferences and demand

  • 2. 
    You take the variation in demand across all consumers and cluster it into segments where demand                 .
    • A. 

      Varies relatively little between consumers in a segment and varies a lot between segments

    • B. 

      Varies a lot between consumers in a segment and varies little between segments

    • C. 

      Varies relatively little between consumers in a segment and varies little between segments

    • D. 

      Varies a lot between consumers in a segment and varies a lot between segments

  • 3. 
    The traditional way of segmenting is by using:
    • A. 

      Theory

    • B. 

      Past experience

    • C. 

      Senior management guidance

    • D. 

      Trial and error

  • 4. 
    Conventional wisdom is that you try which of the following in segmenting a market?
    • A. 

      Geographic criteria

    • B. 

      Demographic criteria

    • C. 

      Pyschographic criteria

    • D. 

      Behavioral criteria

    • E. 

      All of the above

  • 5. 
    Which of the following is not a major, actionable segmentation criterion?
    • A. 

      Profitability segmentation

    • B. 

      Demographic segmentation

    • C. 

      Benefit-feature segmentation

    • D. 

      Channel segmentation

    • E. 

      All are actionable segmentation criteria

  • 6. 
    Which of the following is not a psychographic segment variable?
    • A. 

      Life styles

    • B. 

      Passions

    • C. 

      Channel loyalty

    • D. 

      Personality

    • E. 

      Social class

    • F. 

      All of the above

  • 7. 
    The conventional way to evaluate segment criteria is by             .
    • A. 

      Profitability, accessibility and fit

    • B. 

      Substantiality, profitability and fit

    • C. 

      Substantiality, accessibility and fit

    • D. 

      Profitability, accessibility and fit

  • 8. 
    The direct determinant of customer profitability is:
    • A. 

      Customer purchases of high margin products and services

    • B. 

      The sheer quantity of purchases made per year (size of the customer)

    • C. 

      Low selling costs to the customer, low delivery costs and after sales service costs

    • D. 

      All of the above are determinants

  • 9. 
    All products and services are             to achieve an end?
    • A. 

      Means

    • B. 

      Instruments

    • C. 

      Tools

    • D. 

      All of the above

  • 10. 
    Which of the following is not a new desired state that products and services create?
    • A. 

      Metaphysical

    • B. 

      Emotional

    • C. 

      Intellectual

    • D. 

      Spiritual

    • E. 

      All of the above are

  • 11. 
    Which of the following drinks are most preferred by students to relieve a headache?
    • A. 

      Coffee

    • B. 

      Tea

    • C. 

      Milk

    • D. 

      Cola

    • E. 

      Non-cola

  • 12. 
    New                                        are often created in a market by benefit-feature innovation.
    • A. 

      Demand

    • B. 

      Customers

    • C. 

      Segments

    • D. 

      All of the above

  • 13. 
    The basic benefits sought                  as the automobile replaced the horse and cart.
    • A. 

      Changed

    • B. 

      Evolved

    • C. 

      Did not change

    • D. 

      Transformed

  • 14. 
    The Nintendo Wii has apparently “got more game” than its Microsoft and Sony competitors. Which of the following benefits-features does it not possess?  
    • A. 

      Superior, almost virtual-like graphics

    • B. 

      Greater user involvement in the game

    • C. 

      Physical stretching and exercise

  • 15. 
    QFD stands for?
    • A. 

      Quality function determinants

    • B. 

      Quality feature determinants

    • C. 

      Quality feature deployment

    • D. 

      Quality function deployment

  • 16. 
    QFD is the deployment of                  so the design features of a product or service deliver the desired customer benefits and satisfaction.
    • A. 

      Quality

    • B. 

      Technology

    • C. 

      Resources

    • D. 

      All of the above

  • 17. 
    QFD also involves seamlessly connecting product specifications to the                  .
    • A. 

      Appropriate manufacturing and production process

    • B. 

      Customer

    • C. 

      Customer benefits sought

    • D. 

      Corporate mission

  • 18. 
    A QFD specification matrix helps managers convert benefits desired into                 .
    • A. 

      Profitability

    • B. 

      Customer satisfaction

    • C. 

      Features desired

    • D. 

      Unique product positioning

  • 19. 
    A strong correlation between a benefit and a feature in the QFD matrix is indicated by a(n)               .
    • A. 

      Triangle

    • B. 

      Circle

    • C. 

      Asterisk

    • D. 

      Box

  • 20. 
    Comparing consumer perception measures with engineering measures identifies                .
    • A. 

      A product design positioning problem

    • B. 

      A product image positioning problem

    • C. 

      Whether a product has an image positioning problem or a design positioning problem

    • D. 

      None of the above

  • 21. 
    When applying a QFD matrix to a different segment, what changes?
    • A. 

      The benefit and their importance

    • B. 

      The product specifications or design attributes

    • C. 

      Everything

    • D. 

      Nothing

  • 22. 
    Competitor Y’s qua lity/ut ility score is:
    • A. 

      14

    • B. 

      28

    • C. 

      40

    • D. 

      42

    • E. 

      50

  • 23. 
    Competitor X’s qua lity/ut ility score is:
    • A. 

      15

    • B. 

      50

    • C. 

      56

    • D. 

      60

    • E. 

      64

  • 24. 
    The old Writesharp’s (current) quality/utility score is:
    • A. 

      16

    • B. 

      50

    • C. 

      56

    • D. 

      58

    • E. 

      60

  • 25. 
    Customer segmentation around the customers’ distribution/communication channel usage                .
    • A. 

      Guarantees segment accessibility

    • B. 

      Is very common

    • C. 

      Is very hard to do

    • D. 

      A and B above

    • E. 

      B and C above