Sachinsfmc2

37 Questions | Total Attempts: 115

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Questions and Answers
  • 1. 
    Which Marketing Cloud REST API would you use to create event-driven, responsive campaigns?
    • A. 

      Event Notification Service API

    • B. 

      GroupConnect Chat Messaging API

    • C. 

      Journey Builder API

    • D. 

      Personalization Builder API

  • 2. 
    What is the preferred programmatic language for handling inline personalization in Marketing Cloud emails?
    • A. 

      AMPscript

    • B. 

      SSJS

    • C. 

      PERscript

    • D. 

      A and C

  • 3. 
    What is the tenant for a Marketing Cloud Enterprise 2.0 account?
    • A. 

      A Single Agency Account

    • B. 

      The top-level account and all associated On-Your-Behalf or Lock & Publish business units

    • C. 

      A Single Core Account

    • D. 

      The top-level account and all associated business units

  • 4. 
    How can you use business units in Marketing Cloud?
    • A. 

      Manage Marketing Cloud access and information

    • B. 

      Connect external applications with your Marketing Cloud account.

    • C. 

      Assign tasks to specific business users.

    • D. 

      Create an opportunity in Sales Cloud.

  • 5. 
    When you create a package, which component type do you use to display an externally hosted app you created within an iFrame in Marketing Cloud?
    • A. 

      API Integration

    • B. 

      Journey Builder Activity

    • C. 

      Marketing Cloud App

    • D. 

      B and C

  • 6. 
    What are the client secret and client ID used for within an API integration?
    • A. 

      Request an access token from the Marketing Cloud authorization server.

    • B. 

      Give your application access to Marketing Cloud's REST and SOAP services.

    • C. 

      Install a package in Marketing Cloud.

    • D. 

      Set the properties for the component you added to your installed package.

  • 7. 
    When creating your API request, where can you find your REST Base URI?
    • A. 

      Under Setup in the installed package

    • B. 

      Under Component details in the installed package

    • C. 

      Under Authentication details in the installed package

    • D. 

      Under REST reference in the installed package

  • 8. 
    How can you validate that an API request successfully created a contact?
    • A. 

      Review the API response

    • B. 

      Receive an email notification

    • C. 

      Search for the contact in Contact Builder

    • D. 

      A and C

  • 9. 
    Which statement best describes a contact and a subscriber?
    • A. 

      A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel.

    • B. 

      A contact is a person who opts in to receive communications through a specified channel. A subscriber is anyone you send messages to.

    • C. 

      A contact is always a subscriber. A subscriber is always a contact.

    • D. 

      A contact is a person who opts in to text messages. A subscriber is a person who opts in to email messages.

  • 10. 
    What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud? 
    • A. 

      Contact Key

    • B. 

      Contact ID

    • C. 

      Subscriber ID

    • D. 

      Subscriber Key

    • E. 

      Contact Account number

  • 11. 
    Which Contact Builder tool is used to define, organize, and relate information about a contact within an account?
    • A. 

      Population

    • B. 

      Data Extension

    • C. 

      Email Studio

    • D. 

      Data Designer

    • E. 

      Journey Builder

  • 12. 
    Which type of data source connects two different contact data tables to each other based on a particular field?
    • A. 

      Attribute Group

    • B. 

      Synchronized Data Extension

    • C. 

      Population

    • D. 

      Data Designer

    • E. 

      Contact Key

  • 13. 
    Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them?
    • A. 

      Transmittal Data Extension

    • B. 

      Nonsendable Data Extension

    • C. 

      Transferable Data Extension

    • D. 

       Attribute Data Extension

    • E. 

       Sendable Data Extension

  • 14. 
    Where are shared data extensions stored?
    • A. 

      In a shared extension folder in the Data Extensions tab.  

    • B. 

      In a shared extension folder in the Imports tab.  

    • C. 

      In a shared extension folder in the Data Sources tab.

    • D. 

      In a shared folder in the Poll Schedule  tab.  

  • 15. 
    Which of the following statements applies to retention settings?
    • A. 

      You cannot set the sharing window.

    • B. 

      You cannot select a specific date to delete the data in the extension.

    • C. 

      You cannot remove the configured data retention settings once you configure them.

    • D. 

      You cannot delete all records and the Entire Data Extension.

    • E. 

      You cannot modify the deletion period for existing data extension

  • 16. 
    Which of the following statements is true about deleting contacts?
    • A. 

      It is best to unsubscribe unengaged contacts from individual channels rather than delete them

    • B. 

      It is best to delete unengaed subscribers in order to reduce cost.

    • C. 

      It is best to move unengaged subscribers to a separate data extension.

    • D. 

      It is best to move unengaged subscribers to a synchronized data extension.

  • 17. 
    What should you create to synchronize objects from Service Cloud Mobile, pull the information into Marketing Cloud, and share contact data with business units?
    • A. 

      Create a synchronized data source with the sharing window set to outside the business unit.

    • B. 

      Create a synchronized data extension.

    • C. 

      Create synchronized population group in Mobile Service Cloud and link the objects to Marketing Cloud.

    • D. 

      Create a synchronized attribute group in Marketing Cloud and link the objects to Mobile Service Cloud.

    • E. 

      Create a synchronized attribute group.

  • 18. 
    What do you use to synchronize Sales Cloud and Service Cloud data with Marketing Cloud?
    • A. 

      Marketing Cloud Connect

    • B. 

      Contact Builder

    • C. 

      CoData designer

    • D. 

      Journey Builder

    • E. 

      Email Studio

  • 19. 
    Which programmatic language uses Handlebars- and Moustache-style syntax?
    • A. 

      AMPscript

    • B. 

      SSJS

    • C. 

      GTL

    • D. 

      Whitespace

  • 20. 
    Which SSJS library should you use to write functions in an email message?
    • A. 

      Platform

    • B. 

      Core

    • C. 

      Public

    • D. 

      A and B

  • 21. 
    What is the correct format for inline AMPscript?
    • A. 

      %%=Now()=%%

    • B. 

      %%==Now()==%%

    • C. 

      %%Now()%%

    • D. 

      Now()

  • 22. 
    Which category of functions should you use to retrieve text and images for your email messages?
    • A. 

      Contacts

    • B. 

      Content

    • C. 

      Utilities

    • D. 

      Miscellaneous

  • 23. 
    You use external libraries with SSJS.
    • A. 

      True

    • B. 

      False

  • 24. 
    Which personalization string should you use to retrieve a value from a sendable data extension?
    • A. 

      Ctrl:eval

    • B. 

      Ctrl:field

    • C. 

      Ctrl:var

    • D. 

      Ctrl:altdelete

  • 25. 
    Which data entity appears within a tag?
    • A. 

      Datasource

    • B. 

      Dataobject

    • C. 

      Dataentry

    • D. 

      Dataextension