Salesforce Marketing Cloud Email Specialist Prep

60 Questions | Total Attempts: 1301

SettingsSettingsSettings
Please wait...
Salesforce Quizzes & Trivia

Questions and Answers
  • 1. 
    Which send configurations/types require an "approved" status prior to the email being permitted to be sent? (Choose 3)
    • A. 

      A/B Tests

    • B. 

      Test Sends

    • C. 

      Send Previews

    • D. 

      Triggered Sends

    • E. 

      Scheduled Sends

  • 2. 
    A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the marketer will also like to make sure customers on a list are positive they want to be subscribers, how would a marketer go about accomplishing this task?
    • A. 

      Send a welcome email to subscribers within 24 hours that includes a link to the Website, a link to the terms and conditions page, and a customer service number

    • B. 

      Configure Web Collect to return an error message for any email address that does not conform to standard conventions

    • C. 

      Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

    • D. 

      Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

  • 3. 
    A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used?
    • A. 

      Data Filter

    • B. 

      Subscriber Group

    • C. 

      Send Log

    • D. 

      Web Collect

  • 4. 
    What is the optimal way to manage unsubscribes based on communication type granted that all subscribers are stored within a single master data extension?
    • A. 

      Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions

    • B. 

      Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition

    • C. 

      Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status

    • D. 

      Create publications list for each communication type, and associate the publication list with the email send in the user-initiated send definition

  • 5. 
    A marketing practice would like to create mobile friendly emails. The company has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
    • A. 

      Web Paste

    • B. 

      Text only

    • C. 

      Template Based

    • D. 

      HTML Paste

  • 6. 
    • A. 

      Send Email

    • B. 

      Wait Activity

    • C. 

      Transfer File Activity

    • D. 

      A/B Test Send Activity

    • E. 

      Triggered Send

  • 7. 
    What benefit is there in marking an attribute as hidden from customers?
    • A. 

      The attribute is not available for CAN-SPAM compliance

    • B. 

      The attribute is not available to subscribers on the Profile Center

    • C. 

      The attribute is not available to store data

    • D. 

      The attribute is not available to other users in the account

  • 8. 
    Which send configuration within email studio can leverage sender profiles? (Choose 3 answers)
    • A. 

      Test Sends

    • B. 

      Guided Sends

    • C. 

      Triggered Sends

    • D. 

      User-Initiated Sends

    • E. 

      Simple Automated Sends

  • 9. 
    A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalisation string incase no data exists for that subscriber within the data extension. How can the marketer accomplish this task?
    • A. 

      Make "Valued Customer" the Default Value for the First_Name field

    • B. 

      Fill in the source data with "Valued Customer" for each blank First_Name field

    • C. 

      Mark First_Name as the Primary Key

    • D. 

      Ensure the Nullable box is not checked for the First_Name field

  • 10. 
    A marketing team would like to configure an email send in order for the email to be used in an automated weekly campaign within automation studio, how would they accomplish this task?
    • A. 

      Test Send

    • B. 

      User-Initiated

    • C. 

      Guided Send

    • D. 

      Send Preview

  • 11. 
    A marketer currently sends the same promotional offer every week to new subscribers added to the data extension. How would the marketer go about making this process more effective?
    • A. 

      A Transactional Send Classification

    • B. 

      A Simple Send Email

    • C. 

      A recurring Send Schedule via Guided Send

    • D. 

      A User initiated Email

  • 12. 
    A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
    • A. 

      The import activity is under Subscribers in the Email Application

    • B. 

      An import activity can be executed manually

    • C. 

      The file for an import activity can be on a desktop computer

    • D. 

      The file for an import activity must be placed in a folder on a FTP site

    • E. 

      An import activity can be used in an automation created in Automation Studio

  • 13. 
    A marketing team would like to leverage Smart Capture to acquire new subscribers. The marketing team would also like to send a follow-up welcome email. What action should the marketer take when configuring the smart capture form and how would they send the follow-up email? (Choose 2 answers)
    • A. 

      Add to Data Extension

    • B. 

      Add a new subscriber to a list

    • C. 

      Send the email via Triggered Send

    • D. 

      Refresh the data filter

  • 14. 
    Which three statements are true features/purposes for leveraging Subscriber Key? (Choose 3 answers)
    • A. 

      Subscriber Key and Primary Key are interchangeable terms

    • B. 

      Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

    • C. 

      Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

    • D. 

      Subscriber Key determines what update types will be available when  importing data

    • E. 

      Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

  • 15. 
    A marketing team would like the From Name of a monthly promotional email send to be mapped to a specific marketing cloud user. Which feature would allow them to accomplish this task?
    • A. 

      CAN-SPAM classification

    • B. 

      Delivery Profile

    • C. 

      Content information

    • D. 

      Sender Profile

  • 16. 
    What type of email send configuration should be used when sending email order confirmations?
    • A. 

      Test Send

    • B. 

      Guided Send

    • C. 

      Triggered Email

    • D. 

      User-Initiated Email

  • 17. 
    Which tool should a marketing team be leveraging when attempting to capture website visitors information and providing them with the option to make updates to their profiles and publication preferences?
    • A. 

      Web Collect

    • B. 

      Send Log

    • C. 

      Subscriber Group

    • D. 

      Data Filter

  • 18. 
    Which tool is imperative when attempting to code responsive email designs?
    • A. 

      CSS3 @media Queries

    • B. 

      HTML Paste

    • C. 

      Span Tags

    • D. 

      Anchor Tags

  • 19. 
    A marketer is attempting to design an email which is best suited for mobile devices. Which three methods should the marketer employ to accomplish this task? (Choose 3)
    • A. 

      Place the most important content at the top of the email

    • B. 

      Cut down on content

    • C. 

      Keep content simple and direct

    • D. 

      Utilise a two-column design

    • E. 

      Utilise a single column design

  • 20. 
    What are three of the most important concepts in optimised email design? (Choose 3)
    • A. 

      Include an unsubscribe button

    • B. 

      Segment the email's target audience

    • C. 

      Build email templates with HTML Paste

    • D. 

      Included personalisation and dynamic content

    • E. 

      Ensure the email renders well on mobile apps

  • 21. 
    A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2)
    • A. 

      Select the update type Overwrite

    • B. 

      Select the update type Add Only

    • C. 

      Select the update type Add and Update

    • D. 

      Ensure that the data extension contains a primary key

  • 22. 
    Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly?
    • A. 

      Active Audiences

    • B. 

      Lists and Data Extensions

    • C. 

      Data Tables

    • D. 

      Data Extensions

  • 23. 
    A marketer is building a highly personalised email which would need a highly personalised audience. How would the marketer go about merging data from multiple data extensions into a single data extensions in order to exclude an undesired population and acquire a specified population?
    • A. 

      File Triggers

    • B. 

      Data Filters

    • C. 

      Filter Activity

    • D. 

      Query Activity

  • 24. 
    A parent company utilised a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access of that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others?
    • A. 

      Business unit access permissions

    • B. 

      Business unit access roles

    • C. 

      User roles and permissions

    • D. 

      Shared data extension permissions

  • 25. 
    A marketer has just created a sendable data extension and has linked the Customer ID fields as the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be associated with?
    • A. 

      The Subscriber ID in a System Data View Table

    • B. 

      The Customer_ID field in the Data Extension

    • C. 

      The Email Address Profile Attribute

    • D. 

      The Email_Address field in the Data Extension

  • 26. 
    A marketer is about to send an email to a list, however, they would like to only send the email to subscribers who live in Sydney - this data is stored in the 'region' attribute. Which tool would the marketer use to accomplish this task?
    • A. 

      Guided Send

    • B. 

      Query Activity

    • C. 

      Drag and Drop Segmentation

    • D. 

      Audience Builder

  • 27. 
    A marketer would like to send an email to subscribers on a subscriber list who live within a 5km of Sydney CBD. Which tool would the marketer use to accomplish this task?
    • A. 

      Query Activity

    • B. 

      Data Filter

    • C. 

      Audience Builder

    • D. 

      Send Classification

  • 28. 
    A marketing manager has requested an attribute named Gender be added to a subscriber list for promotional segmentation. Which two options are most important for the marketer to take in the configuration of the attribute? (Choose 2)
    • A. 

      Select the data types as Text

    • B. 

      Use binary numbers to identify genders

    • C. 

      Create restricted values

    • D. 

      Select the attribute as required

  • 29. 
    A marketer needs to share specific report results with their manager. Which three methods can be used to share the report? (Choose 3)
    • A. 

      Email the report to their manager

    • B. 

      Ping the report to their manager via a pop up on their screen

    • C. 

      Print the report and hand in a hard-copy

    • D. 

      Save the report to an FTP folder

    • E. 

      Send a snapshot of the report

  • 30. 
    A marketer is sending an email to a data extension. Whilst configuring the data extension, the marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers list. What will happen one the marketer sends the email to the DE?
    • A. 

      The email will be sent to the Subscriber Key in All Subscribers

    • B. 

      The email will be sent to the email address stored on the Data Extension

    • C. 

      The email will be sent to the email address stored in All Subscribers if a customer ID field is found to match a subscriber Key

    • D. 

      The email will be sent to the field marked as the Primary Key

  • 31. 
    A marketing manager would like to ensure that all emails configured by marketers follow the company's branding and logo guidelines, as well as having consistency in structure and text allocation. How would the marketing manager accomplish this task?
    • A. 

      Email Templates

    • B. 

      Content blocks

    • C. 

      HTML paste

    • D. 

      Locked email-design

  • 32. 
    A marketer would like to grow their subscriber base and acquire potential customers. How could the marketer accomplish this task?
    • A. 

      Purchase a list of subscribers

    • B. 

      Require customers to provide an email address before accessing their website

    • C. 

      Promote content on social media channels that require an email address opt-in

    • D. 

      Purchase a list of customers

  • 33. 
    A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the marketer accomplish this task using automation studio?
    • A. 

      Create an Import Activity and execute it every Friday

    • B. 

      Create an import activity using the Import Wizard in the Email Application

    • C. 

      Create an import using the Import Wizard in Automation Studio

    • D. 

      Create an Import Activity to use a workflow in Automation Studio

  • 34. 
    A marketer would like to use personalization strings to create dynamic content in their emails. What three things should the marketer understand in order to most effectively utilise this functionality? (Choose 3)
    • A. 

      Personalization Strings are case sensitive

    • B. 

      Personalization Strings are noted by two sets of double percent symbols

    • C. 

      Personalization strings can appear in the subject line or body of the email

    • D. 

      When using subscriber data, the attribute or field should have a default value

    • E. 

      Personalization strings are limited to profile attributes

  • 35. 
    An amateur marketer is tasked with creating an email for an emerging campaign. Which two methods can the marketer utilise to create the emails? (Choose 2)
    • A. 

      Email Templates

    • B. 

      Text Blocks

    • C. 

      HTML Paste

    • D. 

      Image Blocks

  • 36. 
    A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has requested that the marketer places all the old un-wanted data in the same format into another data extension for archival. What is the first step to accomplishing this task?
    • A. 

      Create a new data extension

    • B. 

      Create a data extension from existing

    • C. 

      Export the data into a csv file

    • D. 

      Utilise the import Wizard to transfer the data over

  • 37. 
    A marketing team needs to narrow down millions of data extension records based off of eCommerce order details in order to create and target appropriate segments. How can this most effectively be achieved?
    • A. 

      Data Extract Activity

    • B. 

      Audience Builder

    • C. 

      Drag and Drop Segmentation

    • D. 

      Profile Attributes

  • 38. 
    A marketer is attempting to write an effect subject line for an upcoming email send. What are two things the marketer can do to increase the effective of the subject line? (Choose 2)
    • A. 

      A/B test the effectiveness of different subjects

    • B. 

      Include information relevant to the message in the subject line

    • C. 

      Include "RE:", "FWD:", "ETC". to get reader's attention

    • D. 

      Keep the subject text between 50 to 100 characters long

  • 39. 
    A marketer wants to ensure that a first name and last name are always included when importing new subscribers into their master data extension. How can this task be accomplished?
    • A. 

      Assign default values to the First and Last Name

    • B. 

      Import the Subscriber's data with personalization string in place of the First and Last Name

    • C. 

      Ensure the Nullable property is unchecked for the First Name and Last Name columns

    • D. 

      Make the First Name and Last name Columns Primary Keys

  • 40. 
    What happens when a disgruntled subscriber selects the "one–click unsubscribe" link in the email you just sent from one of your publication lists?
    • A. 

      The subscriber is automatically redirected to the subscription center to unsubscribe from publications

    • B. 

      The subscriber is automatically unsubscribed from All Subscribers at the enterprise level

    • C. 

      The subscriber is automatically unsubscribed from the business unit from which the send originated

    • D. 

      The subscriber is automatically unsubscribed from the list from which the send originated from

  • 41. 
    A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?
    • A. 

      Help and Training Portal

    • B. 

      AppExchange

    • C. 

      Code.exacttarget.com

    • D. 

      Help.exacttarget.com

  • 42. 
    Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN-SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN-SPAM classification?
    • A. 

      Send Definition

    • B. 

      Delivery Profile

    • C. 

      Send Classification

    • D. 

      Sender Profile

  • 43. 
    Which feature would a marketer use to build a Send Classification? (Choose 2)
    • A. 

      Sender Profile

    • B. 

      Custom Profile

    • C. 

      Delivery Profile

    • D. 

      Reply Mail Profile

  • 44. 
    Which segment can be manually refreshed under Actions?
    • A. 

      Filterd Group

    • B. 

      Filtered Data Extension

    • C. 

      Random Group

    • D. 

      Standard Data Extension populated by a Query

  • 45. 
    Which type of content can an email content box contain? (Choose 3)
    • A. 

      Freelance

    • B. 

      A/B Testing

    • C. 

      Smart Capture

    • D. 

      Static

    • E. 

      Dynamic

  • 46. 
    A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
    • A. 

      Error handling parameters

    • B. 

      Error report log location

    • C. 

      Date range parameters

    • D. 

      Report results delivery location

    • E. 

      Report results file format

  • 47. 
    What is a triggered automation?
    • A. 

      An automation that triggers an email to be sent based on a user Initiated Email definition

    • B. 

      An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder

    • C. 

      An automation that is triggered based on a schedule that has been defined

    • D. 

      An automation that is initiated when a designated value in a data extension is changed

  • 48. 
    Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)
    • A. 

      Offer email opt-in when customer create an account

    • B. 

      Capture email addresses through the use of browser cookies

    • C. 

      Use incentives such as a discount or free shipping to encourage opt-in

    • D. 

      Send emails to a purchased list with a request to opt-in

  • 49. 
    A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
    • A. 

      Triggered Email

    • B. 

      Guided Send

    • C. 

      Test Send

    • D. 

      User Initiated Email

  • 50. 
    When using a mobile-optimized template, what causes the mobile layout to display?
    • A. 

      The email client detection tracking pixel

    • B. 

      A subscriber attribute that dictates a mobile layout preference

    • C. 

      The screen size of the device that is used to view the email

    • D. 

      The specific device that is used to view the email

  • 51. 
    Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)
    • A. 

      Personalization Strings

    • B. 

      Profile Mapping

    • C. 

      Dynamic Content

    • D. 

      AMPscript

  • 52. 
    Which variable can be tested using the A/B testing tool? (Choose 3)
    • A. 

      From Name

    • B. 

      Email content

    • C. 

      ISP

    • D. 

      IP Address

    • E. 

      Pre-header

  • 53. 
    A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings. Which email design best practice would the associate implement in this campaign?
    • A. 

      Segment the audience for the email

    • B. 

      Limit the email text to 250 words

    • C. 

      Use an infographic email template

    • D. 

      Personalize the email content

  • 54. 
    What is a function of the Content Detective tool?
    • A. 

      It helps display content in a content box

    • B. 

      It helps guarantee placement of emails into the inbox

    • C. 

      It helps track customer traffic generated by content areas within an email

    • D. 

      It helps identify spam triggers in email content and subject lines

  • 55. 
    The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
    • A. 

      Data Extract Activity

    • B. 

      Journey Builder

    • C. 

      Automation Studio

    • D. 

      Filter Activity

  • 56. 
    Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?
    • A. 

      Hard Bounce

    • B. 

      Soft Bounce

    • C. 

      Unsubscribe

    • D. 

      Validation Error

  • 57. 
    Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
    • A. 

      Data Extensions

    • B. 

      Active Audiences

    • C. 

      Lists

    • D. 

      Lists and Data Extensions

  • 58. 
    A new data extension named "Orders" contains order data. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
    • OrderNumber: a unique alphanumeric order number
    • customerID: a numeric customer identification number
    • OrderDate: the system date and time for the order
    Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?
    • A. 

      All fields in the data extension are nullable

    • B. 

      The  OrderNumber field will be a Number data type field

    • C. 

      CustomerID will be used as the Primary Key

    • D. 

      OrderNumber will be used as the Primary Key

  • 59. 
    What can be used to join two data extensions to segment via Drag and Drop Segmentation?
    • A. 

      Send Relationship

    • B. 

      Data Relationship

    • C. 

      Subscriber ID

    • D. 

      Subscriber Key

  • 60. 
    The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
    • A. 

      Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter

    • B. 

      Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation

    • C. 

      Create a Filter Activity that selects the Pref1-Tech Data Filter,  and then add the Filter Activity to an Automation

    • D. 

      Add the Pref1-Tech Data Filter to an Automation