Digital Marketing Quiz

20 Questions

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Digital Marketing Quiz

Questions and Answers
  • 1. 
    Digital marketing strategy are tactics such as PPC, SEO, and Content Marketing to help a business achieve its goals.
    • A. 

      True

    • B. 

      False

  • 2. 
    What does CRM stand for?
    • A. 

      Customer Relationship Management

    • B. 

      Customer Relationship Marketing

  • 3. 
    What is the sequence of a typical customer journey map?
    • A. 

      Awareness, Consideration, Purchase, After Sales

    • B. 

      Consideration, Awareness, Purchase, After Sales

    • C. 

      Awareness, Consideration, After Sales

  • 4. 
    SEO is more important than PPC
    • A. 

      Yes, because it is free whereas PPC requires a big investment

    • B. 

      Nope, PPC is more important because it can generate instant results

    • C. 

      It depends on your business and what you want to achieve, in a ideal world, best is to use both

  • 5. 
    The most important metric of an e-commerce PPC campaign is cost per acquisition
    • A. 

      Yes, without a doubt

    • B. 

      Nope, it is one of the most important metric together with CTR and sales

    • C. 

      Cost per acquisition is not relevant for a PPC campaign

  • 6. 
    Is Search Engine Marketing still relevant in 2018?
    • A. 

      No, it is not, there are way more efficient ways to drive free traffic to a website

    • B. 

      Search Engine Marketing is still relevant but it needs to be supported by other tactics such as social media marketing, content marketing and organic SEO.

    • C. 

      Yes, it is, and only this can drive traffic to a website

  • 7. 
    Marketo, one of the biggest B2B email automation players was recently acquired by Google
    • A. 

      True

    • B. 

      False

  • 8. 
    The second biggest search engine after Google is Baidu from China
    • A. 

      True

    • B. 

      False

  • 9. 
    Https is better for seo
    • A. 

      True

    • B. 

      False

  • 10. 
    CRO in the digital marketing world stands for
    • A. 

      Country of Croatia when it refers to geographic targeting on Google products

    • B. 

      Conversion Rate Optimization

    • C. 

      There is no such well known terminology in the digital marketing world 

  • 11. 
    Mobile marketing is primarily great for
    • A. 

      Location based activities

    • B. 

      Who is using mobile phones anyways

    • C. 

      Everything

  • 12. 
    Focus keyword is the most important ranking factor for organic SEO
    • A. 

      Only focus keyword matters to rank high on search engines

    • B. 

      Focus keyword is one of the many ranking factors, along with content quality, content length, back links, keyword density, domain authority and how well it answers visitors queries. 

  • 13. 
    Facebook remarketing is more effective than display remarketing
    • A. 

      Only if you want to drive brand awareness

    • B. 

      Both are equally important depending on what your goals of a business are and where its audience is hanging out

  • 14. 
    In general, cost per click advertising goes down
    • A. 

      Yes, because there are more advertising alternatives these days

    • B. 

      It depends on the keyword and the industry, its all about demand and supply.

  • 15. 
    What is a landing page?
    • A. 

      The homepage of a website

    • B. 

      The inner page of a website that has a lead generation form

    • C. 

      A page with a lead generation form

    • D. 

      A page at which a website visitor first lands at, it can be any page with a website.

  • 16. 
    Which of the below is not a content management system (CMS)?
    • A. 

      Drupal

    • B. 

      Wordpress

    • C. 

      Magnolia

    • D. 

      Sitecore

    • E. 

      Hootsuite

  • 17. 
    There is no need to be present in social media if you do content marketing using a blog
    • A. 

      Exactly, because more than half of world's population is now on social media

    • B. 

      Social media is a great distribution channel for content marketing using a blog, hence each support the other

    • C. 

      Social media is enough, there is no need for a blog

  • 18. 
    All websites need to have a mobile app by  31st May, 2020
    • A. 

      Because it is expected than more than 80% of world's population will be using a smartphone

    • B. 

      Not all websites need a mobile app, it all depends on a business' goals

  • 19. 
    What is a marketing persona?
    • A. 

      Generalized representations of your ideal customers, or else buyer persona

    • B. 

      All website visitors we are marketing using digital marketing

    • C. 

      The audience a business is targeting on Google

  • 20. 
    What is the most visited website in the world (ranked 1 on Alexa) ?
    • A. 

      Facebook

    • B. 

      Google

    • C. 

      Wikipedia

    • D. 

      Youtube