application mobile site and desktop site

Quiz About Designated Marketing Area (Dma)

1.

What is the family name of Angel
- A.
  
  Angel
- B.
  
  Devil
- C.
  
  Tarantino
- D.
  
  Nisan
Correct Answer
A. Angel

Explanation
The question asks for the family name of Angel. Since no other information is provided, it can be inferred that "Angel" is the family name.

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2.

365Scores is
- A.
  
  Sports application
- B.
  
  Aggregator
- C.
  
  Based in HK
- D.
  
  All the above
Correct Answer
A. Sports application

Explanation
365Scores is a sports application that provides users with real-time updates, news, and scores from various sports events and leagues. It serves as a platform for sports enthusiasts to stay updated with their favorite teams and sports, offering a comprehensive aggregation of sports content. While it is not based in HK, it is accessible globally, making it a popular choice for sports fans worldwide.

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3.

Is not part of Mobmotion
- A.
  
  Adtile
- B.
  
  Celtra
- C.
  
  PMP ( targeting )
- D.
  
  OMG
Correct Answer
A. Adtile

Explanation
Adtile is the only option listed that is not part of Mobmotion. The other options, Celtra, PMP (targeting), and OMG are all related to Mobmotion in some way.

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4.

LVMH is a client of
- A.
  
  OMD
- B.
  
  PHD
- C.
  
  Mediavest
- D.
  
  Havas
Correct Answer
A. OMD

Explanation
LVMH is a client of OMD because OMD is a media agency that provides advertising and marketing services to clients. LVMH, being a multinational luxury goods conglomerate, would require the expertise and services of a media agency like OMD to handle their advertising and marketing campaigns. OMD would work closely with LVMH to develop strategies, plan media placements, and execute campaigns to effectively reach their target audience and promote their luxury brands.

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5.

365scores is
- A.
  
  Application only
- B.
  
  Application and mobile site
- C.
  
  Application mobile site and desktop site
- D.
  
  Application on IOS only
Correct Answer
A. Application only

Explanation
365scores is an application that is only available on mobile devices. It does not have a mobile site or a desktop site, and it is not limited to iOS devices only. Therefore, the correct answer is that 365scores is an application only.

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6.

Is not a product under P&G
- A.
  
  Dettol
- B.
  
  Ariel
- C.
  
  Crest
- D.
  
  Olay
Correct Answer
A. Dettol

Explanation
Dettol is not a product under P&G.

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7.

Is not an agency under OMG
- A.
  
  Carat
- B.
  
  OMD
- C.
  
  PHD
- D.
  
  Heart & Science
Correct Answer
A. Carat

Explanation
Carat is not an agency under OMG because OMG (Omnicom Media Group) is a global media agency network that consists of several agencies, including OMD, PHD, and Heart & Science. While Carat is a well-known global media agency, it is not specifically mentioned as being part of the OMG network.

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8.

Selecting an audience for a campaign based on zip codes, designated marketing area (DMA), cities, states and countries is
- A.
  
  Geographic Targeting
- B.
  
  CTR
- C.
  
  Behavior targeting
- D.
  
  GPS
Correct Answer
A. Geographic Targeting

Explanation
Geographic targeting refers to the practice of selecting a specific audience for a campaign based on their location, such as zip codes, designated marketing areas (DMAs), cities, states, and countries. This allows advertisers to tailor their message and reach out to individuals in specific geographic locations, ensuring that their campaign is relevant and targeted to the right audience. By using geographic targeting, advertisers can focus their efforts on areas where their product or service is most likely to be relevant and effective, optimizing their marketing strategy and increasing the chances of success.

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9.

Video ads played before, during or after the video content the publisher is delivering to the consumer.
- A.
  
  In-Stream Video Ads
- B.
  
  CPV
- C.
  
  CPCV
- D.
  
  CTR
Correct Answer
A. In-Stream Video Ads

Explanation
In-Stream Video Ads refer to the video ads that are played before, during, or after the video content that the publisher is delivering to the consumer. These ads are integrated seamlessly into the video content, allowing advertisers to reach their target audience in a non-disruptive manner. This ad format is effective in capturing the viewer's attention and generating engagement. CPV (Cost Per View), CPCV (Cost Per Completed View), and CTR (Click-Through Rate) are metrics used to measure the performance and effectiveness of these in-stream video ads.

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10.

Ads that appear between two different content pages, served when a website visitor navigates from one page on a website to another.
- A.
  
  Interstitial Ads
- B.
  
  Between pages CPM
- C.
  
  Skyscraper
- D.
  
  Static Banner 468x90
Correct Answer
A. Interstitial Ads

Explanation
Interstitial ads are advertisements that appear between two different content pages on a website, typically served when a website visitor navigates from one page to another. These ads are designed to grab the user's attention and often cover the entire screen, providing a full-screen ad experience. Interstitial ads are effective in capturing the user's attention as they are displayed during natural transition points, but they can also be considered intrusive to some users.

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11.

If you’re like most businesses, you know who your customers are from a demographic and even psychographic point of view. A Lookalike Audience targets people who are similar to your existing customers which helps improve your conversion rates. You can use Lookalike Audiences when you’re running online display, Facebook, mobile display or just about any other kind of digital marketing campaign.
- A.
  
  A Lookalike Audience
- B.
  
  Cookies
- C.
  
  Retargeting
- D.
  
  Audience extension
Correct Answer
A. A Lookalike Audience

Explanation
A Lookalike Audience is a targeting option that helps businesses reach new potential customers who are similar to their existing customers. By analyzing the demographics and psychographics of the existing customer base, the platform can find other individuals who share similar characteristics and interests. This allows businesses to expand their reach and target a larger audience that is more likely to convert. Lookalike Audiences can be used for various digital marketing campaigns, including online display, Facebook, and mobile display.

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12.

Any paid advertising that is indistinguishable in form from the channel being used to present it.
- A.
  
  Native Advertising
- B.
  
  Nice Ad
- C.
  
  Evil Ad
- D.
  
  CTR
Correct Answer
A. Native Advertising

Explanation
Native advertising refers to paid advertisements that blend seamlessly with the content and format of the platform they are being presented on. These ads are designed to match the look and feel of the surrounding content, making them appear more natural and less intrusive to the user. Unlike traditional banner or display ads, native ads often mimic the editorial style of the platform, making them more engaging and effective in capturing the audience's attention.

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13.

Maher Family name is
- A.
  
  Daou
- B.
  
  Daw
- C.
  
  Thaw
- D.
  
  Miaou
Correct Answer
A. Daou

Explanation
The correct answer is Daou because the question asks for the Maher family name, and Daou is the only option given that matches that criteria.

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14.

When any Digital tree-en do anything good for his colleague we say
- A.
  
  Tekrammmmmm
- B.
  
  Welcome
- C.
  
  Nothing
- D.
  
  Ahlan
Correct Answer
A. Tekrammmmmm

Explanation
The correct answer is "Tekrammmmmm" because it is a phrase commonly used to express gratitude or appreciation in Arabic. It is similar to saying "thank you" in English. So, when a digital tree-en does something good for his colleague, the phrase "Tekrammmmmm" is used to acknowledge and appreciate the gesture.

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Quiz About Designated Marketing Area (Dma)

What is the family name of Angel

365Scores is

Is not part of Mobmotion

LVMH is a client of

365scores is

Is not a product under P&G

Is not an agency under OMG

Selecting an audience for a campaign based on zip codes, designated marketing area (DMA), cities, states and countries is

Video ads played before, during or after the video content the publisher is delivering to the consumer.

Ads that appear between two different content pages, served when a website visitor navigates from one page on a website to another.

Any paid advertising that is indistinguishable in form from the channel being used to present it.

Maher Family name is

When any Digital tree-en do anything good for his colleague we say